Mastering Social Media Content Creation Techniques
Breaking through the noise in today's saturated social media landscape requires creating sticky, viral, and contagious content. Learn how to craft meaningful social content, leverage compelling headlines, and tailor your message for different platforms like Facebook and Twitter. Discover the key elements to make your content stand out and engage users effectively.
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Presentation Transcript
CONTENT CREATION FOR SOCIAL MEDIA
CREATING MEANINGFUL SOCIAL CONTENT How do we break through the noise when users: Upload100 hours of video to YouTube every 60 seconds, Share more than 4.75 billion pieces of content on Facebook every 24 hours, and Send 500 million new tweets daily? The chances of breaking through to the noise can seem practically nonexistent.
CONTENT ON THE SOCIAL SPHERE
STICKY, VIRAL, OR CONTAGIOUS Sticky: content that is developed in order to gain the user s attention and increase the possibility that he or she will share the content with others Viral: any public relations, marketing, or social media technique that induces users to pass messages on to other users, potentially creating exponential growth in the messages visibility and effect. Contagious: spreading or tending to spread messages from one to another through social media, public relations and marketing mechanisms. The idea is to get people talking, sharing, and telling others using word of mouth. Regardless of the definition, the end result is the same professionals need to create content that is sharable.
STARBUCKS NITRO BREW - BLOG Headlines that Hook Prominent Images Breaks up text & creates visual interest Explains your post further Makes content relevant Image will be shown when shared on other platforms Compelling Titles Lists e.g. Ten Tips on ...., 10 Secrets of ..., 7 Ways to ...., 5 Nautical Wallpapers ... Rhetorical Questions (address the reader) Promises e.g. The Ultimate Guide to ...., Probably the best ..., The Quickest Way to.. Benefits Use Power Words e.g. Free, fast, how to, learn Focus Content on: Benefits of your product/service How to use your product/service Reviews /comparisons of products Write for the target market Answer questions Tell a story PESO Owned Calls to Action Ask questions Share via SM platforms
STARBUCKS NITRO BREW - FACEBOOK Same message Different delivery, different platform Prominent Image Call to Action PESO Shared/Social
STARBUCKS NITRO BREW - TWITTER Same message Different delivery, different platform Prominent Image Call to Action PESO Shared/Social Hashtag
STARBUCKS NITRO BREW - PINTEREST Same message Different delivery, different platform Prominent Image Call to Action PESO Shared/Social Hashtag Earned
STARBUCKS NITRO BREW WHERE DID THE CONTENT COME FROM? Starbucks Is Launching Nitro Cold Brew Now Starbucks is serving 'Nitro brew' coffee from a tap Nitro coffee is the next big thing to happen to your morning brew Starbucks releases two new iced beverages to keep you cool this summer PESO Owned Earned Shared
EFFECTIVE CALLS TO ACTION Ask for comments / invite interaction / encourage community Ask them to sign up for updates / like your facebook page Create a sense of urgency with special offers Tell them what value they will gain Get them to return by hinting at next week s content Always try to include a keyword in the hyperlink (rather than click here )
LETS EXAMINE SOCIAL CONTENT Your Turn Find a brand and let s trace it s content on the social sphere.
