Exploring the World of Cyber Marketing and Content Creation

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Delve into the realm of cyber marketing and content creation, essential for promoting products and services in the digital age. Uncover the evolution of cyber marketing, its various facets including email, social media, and search platforms. Learn how marketers utilize innovative strategies to engage customers and build communities, utilizing tools like social media marketing, website marketing, and content creation. Discover the power of PPC advertising in reaching target audiences online.

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Presented by Dr.Anubha Gupta Faculty , S.S. in Commerce Vikram University Useful for BBA(H)/B.COM(H)/M.COM and allied subject

Cyber marketing is the promotions of the products and services through internet. Its development during the 1990s and 2000s. cyber marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.

content community commerce

Marketers create their contents of their product & service in more innovative ways. they can now communicate a new customers about their product & services. Marketers can create a new community of customer having some common interest .these communities now be utilised as target market .

Social Media Marketing Website Marketing Content Marketing Pay-Per-Click (PPC) Advertising Email Marketing Video Marketing SMS Messaging

Social Media Marketing: The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel. Social Media Marketing:

Website Marketing: A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use. Website Marketing:

Content Marketing : The tools of content marketing include blogs, ebooks, online courses, infographics, podcasts, and webinars. Content Marketing :

Pay PPC advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. The most popular PPC platforms are Google Ads and Facebook Ads. Pay- -Per Per- -Click (PPC) Advertising: Click (PPC) Advertising:

Email marketing It is the act of sending a commercial message, typically to a group of people, using email. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. Email marketing :

Video marketing There are several video marketing platforms, including youtube, Facebook Videos, Instagram, or even TikTok to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns. Video marketing :

SMS Messaging: Companies and nonprofit organizations also use SMS or text messages to send information about their latest promotions or giving opportunities to willing customers. Political candidates running for office also use SMS message campaigns to spread positive information about their own platforms. SMS Messaging:

Decrease in costs through computerization and use of automated media Shallow risk Opens the opportunity to a market of one through personalization Increased interactivity Faster response to both marketers and the customers Expanded ability to survey and collect data Endless universal approachability Increased exposure to products and services

Dependent on technology Customer used to freebies Maintenance cost due to constantly evolving technology Higher competition Higher price transparency Security and privacy issues Worldwide competition through globalization