Managerial Economics: A Comprehensive Overview
A Systematic Approach to
Managerial Economics
Promod Gopal
Asst Prof of Commerce
Economics
•
Meaning:
•
Economics
is a social science concerned with
the production, distribution, and consumption
of goods and services. ...
Economics
can
generally be broken down into
macroeconomics, which concentrates on the
behavior of the aggregate economy, and
microeconomics
Micro Economics
•
It is a branch of economics that studies the
behaviour of individuals and firms in making
decisions regarding the allocation of scarce
resources and the interactions among these
individuals and firms. Eg. Demand of product,
supply,price etc
Macro economics
•
It is the branch of economics concerned with
large-scale or general economic factors, such
as interest rates and national productivity.
•
Macro economics
is a branch of economics
dealing with the performance, structure,
behavior, and decision-making of an economy
as a whole
Managerial Economics
Meaning: It is the application of
economic concepts ,theories ,tools
and methodologies to solve
problems in business. It enables
decision making.
Objectives of Managerial economics
•
1.Incorporates useful ideas
•
2.Veriety decisions
•
3.Acts as an integrating agent
•
4.Competent Model Builder
•
5.Suitable tool kit.
Scope of Managerial economics
•
1. National Income
•
2.Employment
•
3.Monetary theory
•
4.Business Cycle
•
5. International Trade
•
6.Theory of economic growth
Scope of Managerial economics
•
1.Production Theory
•
2.Demand Theory
•
3.Pricing theory
•
4.Cost analysis
•
5.Profit Management
•
6.Inventory Management
Managerial VS traditional Economics
•
1. The traditional Economics has both micro and macro
aspects whereas Managerial Economics is essentially micro
in character.
•
2. Economics is both positive and normative science but the
Managerial Economics is essentially normative in nature.
•
3. Economics deals mainly with the theoretical aspect only
whereas Managerial Economics deals with the practical
aspect.
•
4. Managerial Economics studies the activities of an
individual firm or unit. Its analysis of problems is micro in
nature, whereas Economics analyzes problems both from
micro and macro point of views.
Role of managerial economist
•
He studies the economic patterns at macro-level
and analysis it’s significance to the specific firm
he is working in.
•
He has to consistently examine the probabilities
of transforming an ever-changing economic
environment into profitable business avenues.
•
He assists the business planning process of a firm.
•
He also carries cost-benefit analysis.
Demand
•
Meaning:
•
Demand
is an economic term that refers to
the amount of products or services that
consumers wish to purchase at any given price
level.
Demand
is an economic principle
referring to a consumer's desire to purchase
goods and services and willingness to pay a
price for a specific good or service
Factors affecting demand
•
1. Tastes and Preferences of the Consumers:
•
2. Income of the People:
•
3. Changes in Prices of the Related Goods:
•
4. Advertisement Expenditure:
•
5. The Number of Consumers in the Market:
•
6. Consumers’ Expectations with Regard to
Future Prices:
Law of Diminishing Marginal Utility
•
The
Law Of Diminishing Marginal Utility
states that all
else equal as consumption increases the
marginal
utility
derived from each additional unit
declines.
Marginal utility
is derived as the change
in
utility
as an additional unit is consumed.
•
states that all else equal as consumption increases
the
marginal utility
derived from each additional unit
declines.
Marginal utility
is derived as the change
in
utility
as an additional unit is consumed.
Utility
is an
economic term used to represent satisfaction or
happiness.
Thank You
Managerial Economics delves into the application of economic concepts in business decision-making. It bridges the gap between theory and practice, aiding managers in optimizing resources and achieving organizational objectives. The scope covers various aspects such as national income, employment, monetary theory, and more, providing a holistic approach to economic analysis in a business context.
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Presentation Transcript
A Systematic Approach to Managerial Economics Promod Gopal Asst Prof of Commerce
Economics Meaning: Economics is a social science concerned with the production, distribution, and consumption of goods and services. ... Economics can generally be broken macroeconomics, which concentrates on the behavior of the aggregate economy, and microeconomics down into
Micro Economics It is a branch of economics that studies the behaviour of individuals and firms in making decisions regarding the allocation of scarce resources and the interactions among these individuals and firms. Eg. Demand of product, supply,price etc
Macro economics It is the branch of economics concerned with large-scale or general economic factors, such as interest rates and national productivity. Macro economics is a branch of economics dealing with the performance, structure, behavior, and decision-making of an economy as a whole
Managerial Economics Meaning: It is the application of economic concepts ,theories ,tools and methodologies problems in business. It enables decision making. to solve
Objectives of Managerial economics 1.Incorporates useful ideas 2.Veriety decisions 3.Acts as an integrating agent 4.Competent Model Builder 5.Suitable tool kit.
Scope of Managerial economics 1. National Income 2.Employment 3.Monetary theory 4.Business Cycle 5. International Trade 6.Theory of economic growth
Scope of Managerial economics 1.Production Theory 2.Demand Theory 3.Pricing theory 4.Cost analysis 5.Profit Management 6.Inventory Management
Managerial VS traditional Economics 1. The traditional Economics has both micro and macro aspects whereas Managerial Economics is essentially micro in character. 2. Economics is both positive and normative science but the Managerial Economics is essentially normative in nature. 3. Economics deals mainly with the theoretical aspect only whereas Managerial Economics deals with the practical aspect. 4. Managerial Economics studies the activities of an individual firm or unit. Its analysis of problems is micro in nature, whereas Economics analyzes problems both from micro and macro point of views.
Role of managerial economist He studies the economic patterns at macro-level and analysis it s significance to the specific firm he is working in. He has to consistently examine the probabilities of transforming an ever-changing economic environment into profitable business avenues. He assists the business planning process of a firm. He also carries cost-benefit analysis.
Demand Meaning: Demand is an economic term that refers to the amount of products or services that consumers wish to purchase at any given price level. Demand is an economic principle referring to a consumer's desire to purchase goods and services and willingness to pay a price for a specific good or service
Factors affecting demand 1. Tastes and Preferences of the Consumers: 2. Income of the People: 3. Changes in Prices of the Related Goods: 4. Advertisement Expenditure: 5. The Number of Consumers in the Market: 6. Consumers Expectations with Regard to Future Prices:
Law of Diminishing Marginal Utility The Law Of Diminishing Marginal Utility states that all else equal as consumption increases the marginal utilityderived from declines. Marginal utilityis derived as the change in utility as an additional unit is consumed. states that all else equal as consumption increases the marginal utility derived from each additional unit declines. Marginal utility is derived as the change in utility as an additional unit is consumed. Utility is an economic term used to represent satisfaction or happiness. each additional unit
