Insights into All 4 Quarterly Update Q4 2018
All 4 continues to lead as the top platform for young, upmarket audiences in Q4 2018, boasting 19.4 million registered users. It reaches a significant portion of 16-24 and 16-34 demographics, with a high monthly reach. The platform attracts an affluent audience, with 61% falling into the ABC1 category, and shows commercial receptiveness among viewers. Source data from IPA Touchpoints and GB TGI provides valuable insights into All 4's audience profile and engagement with advertising.
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All 4 Quarterly Update Q4 2018
All 4 remains the no. 1 platform for young, upmarket audiences In Q4 2018, the total registered users on All 4 stands at 19.4 million people All 4 is the no. 1 reaching video on demand platform for young audiences, reaching 32.9% of 16- 24 s, and 31.9% of 16-34 s The platform attracts an upmarket audience, with 61% of the viewers falling into the ABC1 category (above the 55% average for all Adults) , and reaches 24% of them each month Source: IPA Touchpoints 2018: Reach = used in the last month. Base = 16+
All 4 has high reach for key audiences All 4 ITV Hub My5 Sky 32.9% 31.9% Monthly Reach (%) 27.6% 26.4% 26.4% 24.9% 24.5% 24.0% 22.3% 21.8% 20.0% 19.6% Reach 11.1% 10.1% 9.7% 9.6% All Adults ABC1s 16-34s 16-24s Source: IPA Touchpoints 2018: Reach = used in the last month. Base = 16+
and is the no.1 platform for young, upmarket audiences All 4 Monthly Reach (%) 35.9% ITV Hub 34.8% My5 27.2% 26.3% 24.0% Sky 22.0% Reach 9.8% 9.0% ABC1 16-24s ABC1 16-34s Source: IPA Touchpoints 2018: used All 4 in the last month. Base = 16+
The All 4 profile is young and upmarket 70% All Adults All 4 61% 60% 55% 51% 50% 50% 49% 50% 45% 39% 40% Profile 30% 24% 22% 19% 17% 17% 17% 17% 20% 15% 15% 13% 11% 10% 10% 0% 65+ ABC1 C2DE Male 16-24 25-34 35-44 45-54 55-64 Female Source: IPA Touchpoints 2018: used All 4 in the last month. Base = 16+
The All 4 audience is commercially receptive I'm tempted to buy products I've seen advertised 127 I often notice products or brands that appear in TV programmes and films 125 Advertising helps me choose what I buy 121 Whilst watching TV, I search on the internet for products I see advertised 121 I find TV advertising interesting and quite often it gives me something to talk about 120 100 = All Adults Source: GB TGI Q1 2019 October 2017 September 2018, reach = current use.
