Insights from News Consumption Survey 2021 in Scotland
Explore key findings from the News Consumption Survey 2021 in Scotland, revealing trends in news platforms usage, top sources, and interest levels among adults. Discover how TV, social media, and other platforms shape news consumption habits in Scotland.
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News Consumption Survey 2021 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
About the News Consumption report 2021 Due to Covid-19 enforced methodological changes, the data in this report is not comparable to data in the previous News Consumption Survey Scotland reports. The aim of the News Consumption report is to inform understanding of news consumption across the UK and within each UK nation. This includes sources and platforms used, the perceived importance of different outlets for news, attitudes towards individual news sources and local news use. The primary source* is Ofcom s News Consumption Survey. This year, due to Covid-19 fieldwork restrictions, it was not possible to conduct face to face interviews as normal. Therefore, CATI interviews were used in addition to the normal online interviews in order to represent the no/low internet users. In total, 1,278 CATI and 3,327 online interviews across the UK were carried out during 2020/21. The interviews were conducted over two waves (November & December and February & March) in order to achieve a robust and representative view of UK adults. Due to differences in the questionnaire and differences in how respondents answered questions about individual news sources between the two survey methods used, only platform level data is available by the combined methodology adult sample. All other adults slides are based on the online sample only. The combined CATI/ONLINE sample size for all adults over the age of 16 in Scotland is 529. The sample ONLINE size for all adults over the age of 16 in Scotland is 303. The full UK report and details of its methodology can be read here. *The News Consumption 2021 report also contains information from BARB for television viewing. 2 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Key findings from the 2021 report TV remains the most-used platform for news nowadays by adults in Scotland at 79%. Social media (54%) and other websites/apps (47%) are the next most used platforms for news. 59% of adults in Scotland use BBC One for news and 51% use STV for news, while 42% use Facebook. BBC Scotland is used by 25% of adults in Scotland and BBC Alba by 5%. When looking at print/website/app figures combined 8% of adults in Scotland use The Daily Record, 5% use The Herald, 4% use The Sunday Post, and 3% use The Scotsman, The Courier and The National. 18% of adults use BBC Radio Scotland for news and 8% use Bauer local commercial radio. STV remains the most-used source for accessing news about Scotland by people in Scotland (36%). 91% of adults in Scotland are interested in news about their nation, higher than the average figure for the UK as a whole. 3 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Top 20 news sources used in Scotland* % of adults in Scotland using each source for news nowadays 2020 50% BBC One 59% 45% STV 51% TV Channel 79% Facebook 40% 42% Newspaper (print) 27% BBC website/app 38% 34% Twitter Radio station 46% 22% 27% BBC News Channel BBC Scotland Sky News Channel Channel 4 Google (search engine) 29% 26% Social media 54% 25% 26% Other website/app 47% 25% 23% 25% 25% Average number of sources used: 9.2 (UK=8.8) 20% 17% Instagram WhatsApp 19% 14% 19% 14% BBC Radio Scotland 18% 15% Daily Mail/on Sunday (print or website/app) 17% 15% BBC Two 15% 10% Guardian/Observer (print or website/app) 15% 19% Channel 5 BBC Radio 2 BBC Radio 1 13% 8% 13% 12% 12% 6% The Sun/on Sunday (print website/app) Source: Ofcom News Consumption Survey 2021 ONLINE sample only Question: <D2a-8a> Thinking specifically about <platform>, which of the following do you use for news nowadays? Base: All adults 16+ in Scotland. 2021=303, 2020=182. Green/red triangles indicate statistically significant differences between 2021 and 2020 online samples. *This chart does not include individual title responses from nations write-in codes 12% 12% Source: Ofcom News Consumption Survey 2021 Combined CATI and ONLINE sample Question: Which of the following platforms do you use for news nowadays? Base: All adults 16+ in Scotland, 2021=529 4 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
TV channels used for news nowadays - Scotland 59% 51% 26% 25% 25% 25% 15% 13% 11% 10% 6% 5% 5% 4% Source: Ofcom News Consumption Survey 2021 ONLINE sample only Question: <D2a> Thinking specifically about television, which of the following do you use for news nowadays? Base: All adults 16+ in Scotland (303). Any source with lower than 2% excluded from the chart. 5 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Social media sources used for news nowadays - Scotland 42% 27% 19% 19% 9% 6% 4% 4% 3% Facebook Twitter Instagram WhatsApp Snapchat LinkedIn Reddit TikTok Twitch Source: Ofcom News Consumption Survey 2021 ONLINE sample only Question: <D7a> Thinking specifically about social media (on any device), which of the following do you use to access news nowadays? Base: All adults 16+ in Scotland (303). Any source with lower than 2% excluded from the chart. 6 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Other internet sources used for news nowadays - Scotland 34% 20% 13% 11%10% 10% 8% 8% 8% 6% 6% 5% 5% 5% 5% 5% 5% 4% 4% 4% 4% 4% 4% 3% 3% 3% 3% 3% 3% 3% 2% Source: Ofcom News Consumption Survey 2021 ONLINE sample only Question: <D8a> Thinking specifically about other internet sources (including apps), on any device, which of the following do you use for news nowadays? Base: All adults 16+ in Scotland (303). Any source with lower than 2% excluded from the chart. 7 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Daily newspapers (print) used for news nowadays - Scotland 9% 6% 6% 5% 3% 3% 3% 3% 3% 2% 2% 2% Source: Ofcom News Consumption Survey 2021 ONLINE sample only Question: <D3a> Thinking specifically about daily newspaper(s), which of the following do you use for news nowadays? Base: All adults 16+ in Scotland. Scotland (303). Any source with lower than 2% excluded from the chart. 8 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Print and online newspapers used for news nowadays - Scotland Combined daily and Sunday newspapers/websites and apps* 17% 15% 12% 9% 8% 8% 6% 5% 5% 4% 4% 4% 3% 3% 3% 3% 2% 2% Source: Ofcom News Consumption Survey 2021 ONLINE sample only Question: <D3a> Thinking specifically about daily newspaper(s), which of the following do you use for news nowadays? <D4a> Thinking specifically about weekly newspaper(s), which of the following do you use for news nowadays? <D8a> Thinking specifically about other internet sources (including apps) which of the following do you use for news nowadays? Base: All adults 16+ in Scotland (303). Any source with lower than 2% excluded from the chart. *This chart includes individual title responses from nations write-in codes 9 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Radio sources used for news nowadays - Scotland 18% 13% 12% 9% 8% 8% 6% 4% 4% 4% 4% 3% 3% 3% 3% 3% Source: Ofcom News Consumption Survey 2021 ONLINE sample only Question: <D6a> Thinking specifically about radio, which of the following do you use for news nowadays? Base: All adults 16+ in Scotland (303). Any source with lower than 3% excluded from the chart. 10 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Level of interest in news about own nation, by nation All adults 16+ who follow news Total UK Northern Ireland England Scotland Wales 2% 2% 3% 5% 6% 7% 6% Not at all interested 9% 12% 12% 34% Not very interested 39% 47% 47% 48% Neither/nor Quite interested 57% 51% 41% 34% 31% Very interested Very/Quite interested 81% 80% 91% 87% 91% Source: Ofcom News Consumption Survey 2021 COMBINED CATI & ONLINE sample Question: F3. How interested are you in news about <NATION>? Base: All adults 16+ who follow news 2021 - Total=4499, England=3046, Scotland=518, Wales=466, Northern Ireland=469 11 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
Sources used to access news about own nation Scotland England Wales Northern Ireland 33% 33% 50% BBC One STV 36% BBC One UTV 26% 45% ITV 20% BBC One ITV WALES 25% BBC One 15% 22% 18% 26% Facebook BBC website/app Facebook BBC website/app 13% 20% 17% 26% BBC website/app Facebook BBC website/app Facebook 15% 11% 14% Twitter BBC Radio Ulster/Foyle Any Wales based news site/app 12% 8% 13% BBC Scotland TV BBC Radio Wales/Cymru Any NI based daily newspaper 11% 8% 13% Google (search engine) Twitter Cool FM 9% 12% BBC Radio Scotland U105 8% 12% Any Scotland based daily paper Any NI based news website/app 10% Twitter 9% BBC News Channel 7% The Belfast Telegraph 7% Google (search engine) Don t follow Nation news 6% Don t follow Nation news 3% Don t follow Nation news 3% Don t follow Nation news 0% Source: Ofcom News Consumption Survey 2021 ONLINE sample only Question: F6. From which of the following sources do you get news about what is going on in your NATION nowadays? Base: All adults 16+ using TV/Newspapers/Radio/Internet/Magazine for news - England=2408, Scotland=290, Wales=242, Northern Ireland=243. Only sources with an incidence of >6% in each Nation are shown. Green/red triangles indicate statistically significant differences between 2021 and 2020 online samples 12 PROMOTING CHOICE SECURING STANDARDS PREVENTING HARM
