Insights into News Consumption Trends in the Digital Age

In the evolving landscape of news consumption, Americans are engaging with news content through various devices and platforms. The shift towards digital media influences how news is accessed and consumed. The media industry in Alaska reflects this trend, with a focus on storytelling and adapting to changing consumer behaviors. Understanding these trends is essential for staying relevant and effectively reaching audiences in today's dynamic media environment.

• News consumption
• Digital age
• Media industry
• Alaska news
• Consumer behavior

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1. News Business 2015 January 12, 2015

2. Alaska News Ecosystem Microcosm of U.S. Industry less than 2% and Anchorage Market 147 Record amount of Capital Invested GCI/KTVA, Dispatch/ADN and KTUU Channel 2 over $75m 2014 record TV and Cable Ads - political 2015 and $50 bbl oil MISSION: To Tell Alaska s Story 2 VALUES: Integrity, Communication, Adaptability, Responsiveness, Excellence

3. News $65B Industry U.S. MISSION: To Tell Alaska s Story 3 VALUES: Integrity, Communication, Adaptability, Responsiveness, Excellence

4. How Americans Get News Average adult uses four different devices or technologies each week for news 100 90 % Americans Using Each Device 80 75% of Americans get news daily 70 60 60% of Americans under 30 get news daily 50 40 78% of smartphone owners subscribe to news alerts over twice likely social media user 30 20 10 More devices, more news consumption 0 Television Laptop/ Computer Radio Paper Newspaper Cell Phone or Magazine Tablet Source: American Press Institute 2014, Media Insight Project - API, Associated Press-NORC Center for Public Affairs Research MISSION: To Tell Alaska s Story 4 VALUES: Integrity, Communication, Adaptability, Responsiveness, Excellence

5. Interactive Part of Presentation How screen consumption is counted TV, Radio, smartphone, tablet, desk top all electronic media How many hours: less than 5 hrs per day 5 hrs to 10 hrs per day more than 10 hrs per day MISSION: To Tell Alaska s Story 5 VALUES: Integrity, Communication, Adaptability, Responsiveness, Excellence

7. The Big Picture Television, digital media consumption is changing State of flux: PayTV, Streaming, Time Shift, Fragmentation Some results obvious shifts in screen Some harder: News Consumer is Changing Pew Study MISSION: To Tell Alaska s Story 7 VALUES: Integrity, Communication, Adaptability, Responsiveness, Excellence

8. Consumption Shift Television, Internet, Radio & Newspaper MISSION: To Tell Alaska s Story 8 VALUES: Integrity, Communication, Adaptability, Responsiveness, Excellence

9. Consumer Demands Better Content Relevant, perspective, context Lighter, faster, better Better, not necessarily more Opportunity in changes MISSION: To Tell Alaska s Story 9 VALUES: Integrity, Communication, Adaptability, Responsiveness, Excellence

10. News Viewers Of the 158,120 homes in the Anchorage DMA, 55.7 percent view local news in a week. The viewing habits of People 25-54 in those homes who watch local news show that 82 percent watch Channel 2 News. Of the Channel 2 News viewers, over 76% watch Channel 2 News exclusively. People 25-54 82% of local news viewers watch Channel 2 News* 76% watch Channel 2 exclusively* People 35+ People 18-49 77% of local news viewers watch Channel 2 News* 87% of local news viewers watch Channel 2 News* 65% watch Channel 2 exclusively* 83% watch Channel 2 exclusively* *Source: May 2014 Nielsen Media Research Special Study Local Custom Diary Analysis 2-Way, Only, Only Both Study

11. News Performance Channel 2 News reaches more Alaskans than any other broadcast source. People 25-54 November 2014 8.0 6.2 6.0 5.7 4.7 4.6 4.0 3.6 3.5 3.2 3.0 2.7 Sun 7:45-8:30p News Sat Ch 2 Late Edition NBC Nightly News 1.9 2.0 Ch 2 Late Edition Ch 2 NewsHour 1.4 1.4 Ch 2 Morn Ed Today Show 5:00 Report Sun Late Sat 5 Rpt Morn Ed I 0.6 0.5 0.4 0.4 0.3 0.3 0.3 0.3 0.2 0.2 0.1 0.0 0.0 0.0 0.0 0.0 M-F 5am-7am M-F 7-9am M-F 5-530pm M-F 530-6pm M-F 6-7pm M-F 10-10:35pm Sa/Su Early Sa/Su 10-10:30pm KYUR-13 KTBY-4 KTUU-2 KTVA-11 KYES-5 Source: November 2014 Nielsen

12. All Other Platforms DECEMBER DIGITAL NEWSLETTER MISSION: To Tell Alaska s Story 12 VALUES: Integrity, Communication, Adaptability, Responsiveness, Excellence

13. Streaming News on Demand APP IS AVAILABLE FOR DOWNLOAD AT BOTH THE GOOGLE PLAY AND ITUNES STORE MISSION: To Tell Alaska s Story 13 VALUES: Integrity, Communication, Adaptability, Responsiveness, Excellence

14. Whats Ahead Driven to stay with the consumer on all platforms and deliver coverage, better integration with digital platforms Adding Alaska Political Pipeline anchored by Steve MacDonald Developing national coverage of the Iron Dog for NBC Sports Cable new markets MISSION: To Tell Alaska s Story 14 VALUES: Integrity, Communication, Adaptability, Responsiveness, Excellence

15. Thank You MISSION: To Tell Alaska s Story 15 VALUES: Integrity, Communication, Adaptability, Responsiveness, Excellence