Explore Linguistic Codes in Media Studies Framework
Delve into the significance of linguistic codes in media studies framework. Discover how words and language are utilized to shape representations and genres in various media texts, from advertisements to audiovisual content. Identify linguistic features, such as direct address, metaphors, puns, and more, to enhance your understanding of media communication.
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Presentation Transcript
L12: COM 1 SEC A Introducing the Media Introducing the Media Studies Framework Studies Framework LO: To explore 17 Going Under by Sam Fender and linguistic codes
Admin Admin A reminder: your assessment (week beginning 13th Nov) will be on any one of the texts we have studied so far. Tide advert Kiss of the Vampire film poster Super. Human. Tv advert Turntables music video 17 Going Under music video
WCF for homework WCF for homework If you write long shot make a quick note about why that has been chosen (e.g. long shot suggests isolation, reflecting the loneliness of ) So pleased to see the development of ideas! Lots of using connotes , signifies , symbolises and tentative language. Really pleased to see active incorporation of theory. More of this!
Intertextuality: a new word for you! Intertextuality: a new word for you! Heard of the shooting stars meme? Fat man does amazing dive - Shooting Stars YouTube Then Katy Perry did it in 2017 and it promptly died Katy Perry - Shooting Stars (Swish Swish Meme) YouTube Well, this is all jolly fun, but how might this explain INTERTEXTUALITY?
Intertextuality Intertextuality Where one media text makes reference to aspects of another text within it. For example, referencing a scene from a film in a television advertisement. Audiences enjoy recognising intertextual references.
What are LINGUISTIC CODES? What are LINGUISTIC CODES? In media studies, students look at the words used in any media text. These words and the way they are used are called LINGUISTIC CODES, or CODES OF LANGUAGE. Why the focus on language? Why the focus on language? In adverts, HEADLINES, SLOGANS and COPY might be used to help represent something in a particular way because of the choice of words. In audiovisual texts, linguistic choices help to build representations and recognisable genres
Identifying linguistic features Identifying linguistic features This is where you use your skills as an English student Look for: AFORREST Direct Address Puns/ Plays on words Short sentences A call to action Metaphors/ Similes Instructions/ Commands Informal/ Formal Humour
Task Task Use your task sheet to identify any linguistic features you see being used. Annotate each advert. I will talk through each one as well CHALLENGE: can you say what the EFFECT of the feature would be on the audience?
Writing it down This advert uses emotive language, direct address, alliteration and instruction. The emotive language is the word dangerous . This is a powerful word that makes the target audience feel worried. The direct address is the phrase your hands . The audience would feel that this was a problem that they personally had, increasing the anxiety about bacteria. The instruction is wash them with soap and water . This simple instruction offers a solution to the anxiety and so is very persuasive. The alliteration is keep bacteria at bay , which helps to make the message memorable for the audience and underlines the key point of the advert. The linguistic codes help to represent bacteria as something to be fearful of and something to get rid of. This type of language is often used in products for cleaning. The anxiety that the advert creates helps to create a need where there wasn t one before. This then creates bigger sales.
Im thick as mince I m thick as mince Sam Fender talks about 17 Going Under Sam Fender talks about 17 Going Under
Above all, through his carefully managed branding, Above all, through his carefully managed branding, Sam Fender wants to Sam Fender wants to represent the working class represent the working class Investigate this claim by researching Sam Fender s media presence how does media language contribute to his representation of working class people? Consider THREE aspects of media language and write a developed paragraph on each. Don t forget terminology and theory IDEAS linguistic codes / codes of clothing / mise-en-scene / camera methods / codes of sound / editing techniques / visual codes (colour, images look at album covers etc.) Challenge idea: can you also respond to the claim that his brand is carefully managed ?
