Everything you need to create the best GIFs for your content strategies

Welcome To Telegram Blast Everything you need to create the best GIFs for your content strategies GIFs are becoming increasingly popular: on social media, online, blogs Without a doubt, these dynamic images have great potential in your content strategy. A GIF is a moving image that lasts one or three seconds and weighs absolutely nothing. And the truth is that they achieve a great connection with users. So if you want to start creating your own, this article will be of great interest to you, as we give you the best tools to create them or, if you prefer, where you can download them for free. Let's get started! What are GIFs? GIFs are a set of frames that are linked together and create a moving sequence without sound that repeats in a loop for a maximum of 10 seconds.

Its main feature is that they have up to 256 colors , being much lighter than videos, but more dynamic than a traditional photo, so we could say that it is the best of both formats . In this sense, it is widely used in the world of advertising, especially in banners because it generates a much greater impact than with a common and current image. TOP 5 tools to create your own GIFs Would you like to create a GIF for your website and social media ? Check out the following tools to develop your own: 1. Griffin tool We start with one of the most Telegram bulk message sender used programs today thanks to its great simplicity. We love the fact that we can capture what we see in the Youtube window , play and pause wherever we want. From here, an app will open that will give you the possibility to edit it to your liking and add all the effects you want. So, first you need to press the Create Document button and select the video you want to convert. Then, choose the area you want to capture, press play to start recording and then press Esc to stop it wherever you want. Now it's just a matter of moving the green and red cursors to choose the frames you want to convert. You can then add new video effects and text to give your project a different touch. Now you just have to save it and enjoy what you created. 2. Imgur

Secondly, we have Imgur, a program that allows you to create all kinds of GIFs without any major setbacks. It's just a matter of pasting the address of the video and cutting it down to a maximum of 15 seconds. The best thing of all is that once you have it ready you can share it on your social networks in the blink of an eye. First you have to register. Then you have to choose the image or video you want to upload. If it is a video you have to paste the URL and cut out what appears, while if it is an image you can upload it from your computer and in a very short time you will be able to edit it to share it with your colleagues. 3.GIFsoup On the other hand, we have GIFsoup, a program that offers you a free and paid version so you can create your own GIF without any inconvenience. In the free option you can create a GIF with a maximum duration of 10 seconds , but in the second option you have the possibility of developing a project that lasts up to 30 seconds, and you can also add different effects to it. 4. Jiffy Meanwhile, Jiffy is a Chrome extension that gives you the ability to create GIFs from YouTube by simply trimming the minute you want. It has almost no editing, so it's a perfect option for those just starting out. 5. Gickr This is a very interesting program that allows you to create GIFs from your own photos and videos without much work and then export them to your networks and computer.

Advantages of including GIFs in content marketing There are many advantages that GIFs represent for your business. Let's look at some of them below: 1.They are lighter than videos First of all, GIFs are much lighter than videos, so you know what that means for your business - more space to play files. There has been a lot of talk lately about the importance of loading time on websites, and it is a crucial indicator for user retention on your page. This way, if you add GIFs instead of videos, your project will load in fewer seconds , which will help you improve the other numbers of your business.

2.They capture attention quickly Come on, let's be honest: Have you ever been able to ignore a GIF? It's one of the most difficult tasks on the Internet, and these formats are characterized by capturing the user's attention from the moment we open the page. So, if you have a digital project, you can use these tools to catch the customer's attention and keep them on the site longer. 3. They can be inserted into emails It's very likely that you've heard about email marketing at some point. Well, you'll be surprised to know that GIFs are a perfect format for this marketing strategy because they play automatically , making them very advantageous for those messages in which you want to convey some emotion. This increases the likelihood of being seen , and not everyone has the time to watch a video of more than 30 seconds, but they can watch something of only 10 seconds, much more if it is funny. 4. Infographics liven up How many times have you used infographics? Without a doubt, it is a wonderful format to express with images what cannot be expressed with words. In this sense, we are struck by the fact that with GIFs you can animate any infographic you want. Forget about explaining topics in a boring way. With GIFs you can give a fun touch to your project. 5.They connect with users

On the other hand, we cannot ignore the emotional connection that a GIF generates, being one of the most powerful reasons why we should consider them a fundamental part of our digital marketing strategy. A GIF can make you laugh, cry, get angry, sad , or motivate you to do something specific. Is there anything more powerful than that? 6.They generate greater engagement It has been proven that GIFs give you greater engagement when compared to other audiovisual formats. In fact, Coca Cola released its own GIF in 2016 and the results were more than interesting, to the point that it was one of the most successful campaigns in the entire history of the brand. 7.They have a great virality It's incredible how viral a GIF can go, so much so that in just a few minutes they generate millions of views , impressions and comments on all social networks. There are already studies that indicate that visual formats are 40 times more likely to be shared on platforms. This is why large companies such as Lego, Fox TV, and NASA understood this perfectly and today have hundreds of GIFs in their catalog. 8.They have educational potential Last but not least, GIFs can be used as teaching materials. With this format we can focus on developing mini tutorials that explain something to the user in a very short time. Do it and tell us how it goes, we are sure the results will surprise you.

Platforms where you can download GIFs Would you like to take advantage of all the benefits of GIFs but don't have the time to create one from scratch? Let's now look at some sites that will help you find thousands of GIFs in less than a second:

1.Giphy This is the largest GIF library in the world, with thousands of different images distributed in different categories. The best thing of all is that you can share them, download them or embed them in your blog to improve interaction on the web. 2.Google images Saint Google always has an answer to our questions. Therefore, if you can't find what you need on Giphy, you can go to the search engine and enter the term you need . Then go to the images section , tools and choose the animated option. You will surely find what you were looking for there. Tips to get the most out of GIFs Want to make the most of the benefits of GIFs? It's time for you to understand a few things so that there is always coherence between the format and your marketing strategy. Let's look at some tips that will help you: 1.Use them in moderation The first thing you need to understand is that GIFs should be used in moderation , as excessive use will annoy the user because they will think they are being made fun of or that the brand's tone is sarcastic , something that not everyone likes. So, always keep moderation in mind and find the ideal middle ground for your marketing strategy.

2.Create your own GIFs It's true that there are thousands of alternatives today that allow you to find GIFs of all kinds without making any effort. The truth is that they are a great option, but as a brand it is better that you invest time in creating your own. Why? It helps you stand out from the crowd and gives you the chance to create moving images with the elements that only your company has. Don't waste it.

3.Make sure they complement your content If you don't need to add a GIF, don't add one. The reality is that for the format to be successful there must be a specific context , otherwise they will generate the opposite effect on the audience. So make sure that the GIF complements the content and achieves a specific goal that you set for yourself. How to create GIFs with social networks? Yes, believe it or not, there is a possibility to create a GIF without any specific app , just with social networks. Would you like to see it? Take a look at the following list: 1.Whatsapp Beyond sharing and receiving messages, uploading photos and backing up information , the app allows you to create your own GIF, and to do this you just have to choose a video from your gallery and create it with the app's camera. You have 6 seconds maximum , enough time to create something of quality. 2.Boomerang With Boomerang it's just as easy. This time you just have to open the platform, capture a sequence of a few seconds and wait for the app to render. Additionally, you have the option to use the rewind option to record videos backwards. Once you do this you are ready to publish your video on social media.

3.Youtube You probably never imagined that YouTube allows you to create your own GIF.As you read it, you just have to add the word GIF to the beginning of the URL of the video of your choice, which will take you to a new editor where you will select the interval you want to convert into this format. 4. Gallery Finally, you can also create your own GIF from the gallery. If at any time you have taken a burst of photos or the system notices that you have several images that look very similar to each other, the same platform will suggest you create a GIF to save space. Final Recommendations There is no doubt that today it is necessary to use all the tools at our disposal to improve the presence of our brand. That is where GIF comes into play, and it is a format that is growing more and more because it generates everything a user is looking for. At first, it was only used by personal brands looking to make a name for themselves on the web. However, today, large companies such as Apple or Coca Cola use it at specific times to provoke some interaction in the community. What are you waiting for? It's time for you to take advantage of all the benefits of the format to take your business to the next level. What you need to do is identify what emotion you want to generate in the user and create an authentic GIF that sets you apart from the rest. What other tricks do you know for creating GIFs?

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