Dream11 x MCUBE Campaign: Driving Engagement through Creative Digital Content

Dream11 collaborated with MCUBE to create a highly engaging digital content campaign during IPL 2020. The campaign focused on integrating the brand seamlessly into the online cricket frenzy, utilizing micro-videos, social media strategies, and brand integration techniques to convert social media users into active players on the Dream11 app. By leveraging quirky snippets and creating GIFs, Dream11 successfully captured the attention of both cricket purists and casual fans, resulting in a significant boost in brand visibility and audience engagement.

• Dream11
• MCUBE
• Digital Content
• IPL 2020
• Brand Integration

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1. Dream11 x MCUBE Best Use of Digital Content Video

2. List of Contents Creative Idea Highlights, Brand Connect, Brand Integration with Content Execution Media Used, Duration of the Campaign Results What was the ROI of the Campaign?

3. Creative Idea Highlights, Brand Connect, Brand Integration with Content

4. Ye Main Kar Leta Hoon, Aap Dream11 Pe Team Bana Lo How the Internet found its favourite trending format during Dream11 IPL 2020 Creative Idea Dream11 put forth something so 'banterish and borrowable,' that it found its fit in any possible situation. A series of micro-videos starring fan-favourite cricket icons had the Internet repeating the key takeaway of our campaign. Both, purists and non-purists of cricket engaged with the content of these branded videos especially curated for digital.

5. Social Media Main Kar Leta Hoon, Aap Dream11 Pe Team Bana Lo Converting social media users into active players on the Dream11 app Brand Connect Following the pandemic lockdowns, IPL 2020 witnessed more online viewers than ever which helped open new avenues to reach to a larger audience. Dream11 laid out a blueprint for their target audience to convert social media users into active players on the fantasy app.

6. Dream11 on my mind body, heart and soul! Integrating the brand and campaign into consumable content Brand Integration with Connect Through a series of micro-videos, Dream11 etched the campaign communication line in the mind and heart of the viewers, first as TVCs and then as quick and quirky 10- seconders across digital. The videos were packaged as a go-to response for any and every activity that could be done (or sometimes even not!). Dream11 piled onto the existing chatter with plug-ins into content created by partner brands and furnished the Internet with readily-available GIFS.

7. Execution Media Used, Duration of the Campaign

8. Ye Apna Game Hai Repeated usage of words like Apna or Our ensured the fans of the Dream11 messaging Using quirky snippets from the TVCs, Dream11 created GIFs to ease user efforts and maximise brand visibility through smooth plug-ins. The exclusive Dream11 GIPHY channel tasted success the minute it went LIVE, with 620M+ views through IPL 2020.

9. Worth Every Penny! Keeping up with the buys for Dream11 s Ye Apna Game Hai

10. Season Opener to The Final Duration of the Campaign 30 October 2020 to 7 November 2020

11. Results What was the ROI of the Campaign?

12. Keeping up with the required run rate The video campaign created an astute recall for Dream11 across digital platforms. Successfully achieving targets and more Dream11 organically cemented a spot on Twitter and YouTube trends the day the video campaign kicked off.

13. 2,000,000+ Impressions 5000+ New App Users 1,500,000+ Reach

14. FIN.