ASTA Communications Summit - Event Highlights and Agenda
The ASTA Communications Summit held on November 11-12 brought together industry leaders and experts to discuss key topics such as industry messaging, advocacy projects, best practices, and legislative updates. The event featured guest speakers, workshops, and networking opportunities, aiming to position ASTA as the voice of the industry and support industry initiatives. Attendees learned about the latest trends, shared insights, and collaborated to build trust and understanding within the industry.
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Presentation Transcript
WELCOME ASTA Communications Summit November 11-12
Guest Speaker Tom Brand Executive Director National Association of Farm Broadcasting
Communications Committee Goals and Objectives Helping ASTA Become the Voice of the Industry Coordinate Industry Messaging Build Trust and Understanding of Issues Include Voices from all Members Collaborate and Build on Existing Resources Apprise Others of Emerging Issues and Media Interests Share Communications Research and Resources Support Industry Initiatives
Communications and Advocacy Project Overview Lily Maxwell and Rick Thaemert Global Prairie
Break 15 Minutes
SIPA Introduction James Weatherly Executive Director Seed Innovation and Protection Alliance
DataFarm Presentation Ted Bellamy and Robert Powell Global Prairie
Lunch 12:00-1:00
Guest Speaker Karl Haro von Mogel BioFortified
Break 15 Minutes
State and Federal Legislative Update Jane DeMarchi and Pat Miller ASTA
Meeting Preparation CSS 2014 & Seed Expo and Vegetable & Flower Press Conferences/Media Room Committee Meeting Additional Member Briefings 132ndAnnual Meeting Storm the Hill Full Media Rollout Committee Meeting Materials Development
