Exploring Cultural Tourism: Art, Heritage, and Diversity

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Delve into the world of cultural tourism through museums showcasing national modern art, natural history, and more. Learn about different types of cultural tourists and the significance of cultural awards in promoting international understanding and tourism. Discover how culture shapes society's beliefs, customs, and everyday life.


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  1. CULTURAL TOURISM UNIT 8, 30 March 2020

  2. National Modern Art/ Contemporary Art Natural History Heritage Memorial Science (and Technology) Children s Design Applied Art Maritime Aviation Specialized Revision - museums:

  3. permanent collection changing exhibition exhibit artifact display work of art masterpiece show case guided tours/interpretations audio guide/app guide VR/AR Revision - museums:

  4. What is culture?

  5. Culture consists of a society s beliefs, customs and ways of thinking and feeling. Culture is a lifestyle the way people do things in their everyday life. Discuss: Culture refers to the artistic heritage of a nation its literature, music and architecture.

  6. Who are the cultural tourists?

  7. Read the text and find five types of cultural tourists: There are five different types of cultural tourists. The first is the purposeful tourist and their main motive for visiting a destination is cultural tourism. Therefore, their experience is intense and they will spend most of their time learning about history and cultural heritage. The second type, the sightseeing cultural tourist, visits a destination for cultural reasons but has only a general interest in it. The third type is the chance discovery cultural tourist, they did not originally travel for culture but they become excited by the cultural aspects. The casual cultural tourist has a relatively weak interest and even though they may visit a museum, they will spend most of the time doing other things. The last is the incidental cultural tourist who visits some of the cultural sites even without understanding or appreciating it.

  8. The Blue Ribbon Award The Blue Ribbon City of Culture Award was set up by the International Travel Foundation to celebrate the world s cultural richness and diversity. The aim is to bring people from different countries in cultural understanding. Since 1984, 30 cities have held the award, from Stuttgart to St Petersburg, Glasgow to Gdansk and Perugia to Porto. Successful nominations infrastructure, enhance the city s image in the eyes of its own inhabitants, give a new dynamic to its cultural life, and raise the city s international profile and increase tourism. contact and promote can regenerate the urban

  9. The UK has the largest cultural economy in the world in relation to GDP. Every 1 invested in culture brings back 2. Two-thirds of adult population in the UK enjoy arts festivals, visit historic sites, attend concerts and theatres, and go to museums and galleries. Moreover, the UK is number one international destination for cultural tourism. You can bank on culture

  10. Watch a video about a city of culture (e.g. Hull, Coventry, Dundee) and decide how important culture is for a city.

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