Transforming Business with Webex: Drivers, Benefits, and Deployment Strategies

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Explore the pivotal role of Webex in driving business success, from understanding key drivers to realizing impactful benefits. Discover how to articulate your deployment purpose clearly, engage stakeholders effectively, and measure the positive impact on your organization. Leverage the provided worksheets to align your current state with desired outcomes and enhance adoption for maximum business transformation.


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  1. Business drivers for Webex What s at stake in your organization?

  2. Why are you deploying Webex? The first step in your Webex adoption journey is to have a very clear understanding of why you re deploying in the first place: 1. What are the key business drivers? 2. What kind of business benefits will Webex enable? 3. What are the opportunities for innovation? Being clear on business drivers will help to keep your whole adoption effort focused on what really matters. It will help to sell the value to leaders, persuade employees to take part, identify compelling use cases, and measure how well you are doing.

  3. Business benefits Process Faster info search Process improvement Faster communications Reduced absence Reduced travel expense Faster people search Peer-peer support Reduced email Business benefits typically fall into three areas: 01 People 02 Process 03 Profile You ve chosen Webex to help transform your business. What benefits are most important to you? Focus in on just a few areas. People Profit Attract and retain talent Employee engagement Culture change Wellness Work/Life balance Great place to work Reduce office space Faster time to market Innovation Customer satisfaction Higher productivity Increased sales

  4. Business drivers worksheet Use this worksheet to build a clear understanding of the business drivers behind your Webex deployment. Current state Desired future state Impact How will the business benefit from this change? What is the business situation that you want to change? Once the situation is changed, what will it look like? How will our people benefit from this change? Stakeholders Webex Metrics What numbers can we put against the current state? Which people need to be involved to make this happen? How will high adoption of Webex make this happen? How do we want those numbers to change? Who cares about this happening?

  5. In your own words Now that you have thought through your business drivers, it s time to put it in your own words. If you can t articulate the purpose and intent, then it will be very difficult to persuade others to come onboard. Start by writing a paragraph. Then condense it to a single sentence. Why you are deploying Webex? Written in one paragraph. Why you are deploying Webex? Written in one sentence. .. .. .. .. .. .. .. .. .. .. ..

  6. Business driver worksheet example Use this worksheet to build a clear understanding of the business driver behind your Webex deployment. Current state Desired future state Impact Our travel spending is out of control because it s important for our people to have face time. People will default to videoconferences before considering travel. Big savings on travel expense. Less travel means more productivity. People feel less 'wear and tear' from being on the road and away from home. Our people think we re behind the times and not a cool place to work. We will provide a smart, engaging workplace and our people will agree. Better workplaces mean we attract new talent and hold on to them longer. We have a huge office footprint and people feel they can t work effectively from home. People will feel able to work from home just as well as from the office. We will consolidate office space. Big savings on office overheads. Our people have more control over their time by working from home. Stakeholders Webex Metrics The CFO and Finance department care about reducing travel. Webex will provide videoconferencing to replace all but the most important travel requirements. This will be supported by a when to travel policy. Finance has baselined our travel expenses at $80,000 per month. Target for the year is to save $300,000 in travel. HR is concerned about employee perception, attraction, and retention. The ability to work and meet anywhere, anytime, and the visibility of Cisco Webex room devices will improve our digital credentials. We score an average of 3/10 on our user engagement survey for Modern Workplace questions. Next year our target is 6 out of 10. The Head of Facilities cares about reducing office footprint. Video calls, messaging, and easy sharing will make home workers feel part of the team and present. Employees currently work from home avg. 0.5 days. By week 24 our target is avg. 1.0 days per week. The web team is eager to enable working remotely.

  7. In your own words example Now that you have thought through your business drivers, it s time to put it in your own words. If you can t articulate the purpose and intent, then it will be very difficult to persuade others to come onboard. Start by writing a paragraph. Then condense it to a single sentence. Why you are deploying Webex? Written in one paragraph. Why you are deploying Webex? Written in one sentence. Webex will free us from our desks and keep us off the road so that we have more time for quality work and looking after ourselves and families. We are deploying Webex to massively reduce the burden of travel, modernize our workplace, and make working from anywhere possible. Videoconferencing, messaging, easy sharing, and search will make us far more flexible and agile so that we can face the challenges of the digital age without being bound to office desks, commutes, and long trips. Once we re all aboard with Webex, we will save money and give time back to each of us for what really matters.

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