Draft Initial Communications Plan for IHO CSB WG 14/xx

This draft communication plan outlines the objectives, goals, infrastructure, target audience, messages, spokespersons, channels, budget, deliverables, schedule, success metrics, and elements for effectively managing communications related to the Crowdsourced Bathymetry project and its stakeholders. It covers identification and coordination of work assignments, distribution of work, engagement strategies with contributors and beneficiaries, and messaging strategies based on science, safe navigation, conservation, incentives, obligations, and remuneration, along with targeting high net worth individuals, conservation stars, and influencers as spokespersons across various communication channels and outlets.

• Draft Plan
• Communication Strategy
• Stakeholder Engagement
• Crowdsourced Bathymetry
• Target Audience

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1. IHO CSB WG 14/xx Agenda Item 2.10 DRAFT INITIAL COMMUNICATIONS PLAN 16-August-2023 | T. Kearns

2. What the what? Message Means Documentation

3. PRIMARY CHALLENGE Crowdsourced Bathymetry Crowdsourced Bathymetry

4. The Seascape is Vast

5. Objectives/Goals Comms Infrastructure Target Audience(s) Message(s) Spokespersons Channels and Outlets Budget Deliverables Schedule Success metrics Elements

6. Objectives/Goals Definitions Roles & responsibilities Internal/External Comms Targets identified Facilitate comms

7. Objectives/Goals Comms Infrastructure Identification and coordination of work assignments Distribution of work

8. Objectives/Goals Comms Infrastructure Target Audience(s) Contributors to CSB Beneficiaries of CSB

9. Objectives/Goals Comms Infrastructure Target Audience(s) Message(s) Science based? Safe navigation based? Conservation based? Incentive/prize based? Obligation based? Remuneration based?

10. Objectives/Goals Comms Infrastructure Target Audience(s) Spokespersons High net worth individuals Conservation stars Influencers

11. Objectives/Goals Comms Infrastructure Target Audience(s) Spokespersons Channels and Outlets Direct 1:1 Indirect 1:Many

12. Objectives/Goals Comms Infrastructure Target Audience(s) Spokespersons Channels and Outlets Budget Communication isn t free

13. Objectives/Goals Comms Infrastructure Target Audience(s) Spokespersons Channels and Outlets Budget Deliverables Events, collateral, assets

14. Objectives/Goals Comms Infrastructure Target Audience(s) Spokespersons Channels and Outlets Budget Deliverables Schedule integration into workplans budget dependent work assignments

15. Objectives/Goals Comms Infrastructure Target Audience(s) Spokespersons Channels and Outlets Budget Deliverables Schedule Success Metrics needs to be discussed but quantified

16. Directions & Decisions Discussion Next Steps Identify Leadership External Engagement

17. Thank you DRAFT INITIAL COMMUNICATIONS PLAN https://docs.google.com/document/d/1nJ9CIMoeHORn_1GyX1GGRWVBiBG5Wte6cRFgcXxCge0/edit T. Kearns | tim@glos.org