Understanding Fashion Trends: The Cycle of Style Evolution
Fashion trends evolve through a cycle from introduction to saturation and decline. Influenced by various factors, trends are initiated by innovators and adopted by followers before reaching mass acceptance, saturation, and eventual decline when they become outdated and unsellable.
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Presentation Transcript
C H A P T E R 6 C H A P T E R 6 FUNDAMENTAL KNOWLEDGE OF FASHION TREND
W H AT I S FA S H I O N T R E N D ? A fashion trend fashion trend is a particular style, or clothing popular at a certain point of time or a particular period of time.
WHAT IS FASHION CYCLE? Fashion cycle is a period of time a period of time or life span life span during which the fashion exists, moving through the stages from introduction introduction through obsolescence obsolescence. When a customer purchases and wears a certain style, that style is considered accepted accepted and the acceptance leads to the style becoming a fashion.
S TA G E : I N T R O D U C T I O N New trends are introduced New trends are introduced on runways or put together by influential fashion innovators. Worn by fashion innovators fashion innovators who have the means to buy designer fashion or who take the lead in putting together innovative street looks.
S TA G E : G R O W T H Fashion leaders Fashion leaders or early adopters available at contemporary designer. early adopters purchase fashion as it becomes widely
S TA G E : A C C E L E R AT I O N Trend is interpreted and widely available at a mass market level fashion followers. mass market level and worn by
S TA G E : S AT U R AT I O N At its height of popularity and is widely available points points. widely available to mass market at all price all price
S TA G E : D E C L I N E Consumers may continue to wear the fashion, but no longer in purchasing additional items unless it is at greatly reduced prices. no longer in purchasing Eventually the fashion item looks dated and is impossible to sell. impossible to sell.
F A C T O R S T H A T I N F L U E N C E F A S H I O N T R E N D Fashion trends are influenced by several factors, including political technology technology, social social and economic political, economic. Fashion forecasters can use this information to help determine the growth growth or decline decline of a particular trend trend. particular It helps to know more about the fashion arena and lifestyle in the modern world. modern world. lifestyle in the Royalty-free photo sourced from Pexels.
Trend forecasting websites Trend books Trade shows Fashion magazines Window shopping S O U R C E S O F T R E N D I N F O R M AT I O N
