Latest Updates on Communications and Outreach Strategies

Explore the latest trends in multichannel marketing, diverse platforms for communication and outreach, insights on direct mail campaigns, secrets to boost direct mail effectiveness, and reasons why direct mail remains a valuable marketing tool. Discover how to engage customers through a range of channels and enhance the reach of your campaigns. Stay informed and adapt your strategies for maximum impact.

• Marketing Strategies
• Multichannel Marketing
• Direct Mail Campaigns
• Outreach Communications
• Marketing Insights

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1. Communications and Outreach Update SEPTEMBER 28, 2021

2. MULTICHANNEL MARKETING MULTICHANNEL MARKETING Multichannel marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels websites, retail stores, mail order catalogs, direct mail, email, mobile, etc. and enabling customers to take action in response preferably to buy your product or service using the channel of their choice. In the most simplistic terms, multichannel marketing is all about choice. --SAS Institute

3. PLATFORMS PLATFORMS Ads Emails Fact Sheets Instagram Press Videos Billboards Events FAQ Mail Text Alerts Website Editorials Facebook Infographics Presentations Twitter YouTube

4. COMMUNICATIONS AND COMMUNICATIONS AND OUTREACH PLAN OUTREACH PLAN Approved April 15, 2021, and Revised May 6, 2021 Included direct mail to reach those without Internet access, especially in rural areas. Had a difficult time in finding a household list and received a customized one. Low probability of having a smart phone. Low probability of email. No households of all residents under the age of 26.

5. DIRECT MAIL CAMPAIGN DIRECT MAIL CAMPAIGN 54% of people surveyed tried a new product or business in a six-month period in 2020 because they received a mail piece. USPS, Market Research & Insights Mail Moments Spring 2020

6. 5 SECRETS TO BOOST ANY 5 SECRETS TO BOOST ANY DIRECT MAIL CAMPAIGN DIRECT MAIL CAMPAIGN 1. The Direct Mail Campaign Data List is Critical 2. Use Creativity with the Material Design 3. Choose a reputable printing business 4. Make Your Offer Stand Out 5. Include a personal call to action Taken from Cadti.com

7. 13 REASONS WHY DIRECT MAIL 13 REASONS WHY DIRECT MAIL IS NOT DEAD IS NOT DEAD 1. Direct mail has a 29 percent return on investment. 2. Direct mail works great with a digital marketing strategy. 3. Direct mail is easier to target than you might think. 4. Direct mail is trackable. 5. Direct mail is less common.

8. 13 REASONS WHY DIRECT MAIL 13 REASONS WHY DIRECT MAIL IS NOT DEAD IS NOT DEAD 6. Direct mail give a feeling of romanticism. 7. Direct mail is tangible. 8. Direct mail gets undivided attention. 9. Direct mail increases brand awareness. 10.Direct mail is for all age groups. 11.Direct mail is creative. Neil Patel, Blogger

9. RURAL COUNTIES RURAL COUNTIES Alcona Baraga Crawford Hillsdale Lake Mason Ogemaw Otsego Schoolcraft Alger Charlevoix Emmet Huron Luce Montcolm Ontonagen Presque Isle Tusola Arenac Cheybogan Gladwin Iosco Mackinac Montmorey Osceola Roscommon Antrim Clare Gogebic Iron Manistee Oceana Oscoda Sanilac

10. DOWNRIVER DOWNRIVER Brownstown Township Flat Rock City Grosse Ile Township Lincoln Park City River Rouge City Rockwood City Trenton City Wyandotte City Ecorse City Gibraltar City Huron Township Melvindale City Riverview City Southgate City Woodhaven City

11. DIRECT MAIL CAMPAIGN DIRECT MAIL CAMPAIGN 34 Rural Counties at 70%=127,052 Households Downriver=18,848 Households TOTAL=145,900 Households

12. RESOLUTION RESOLUTION RESOLVED, that the Michigan Independent Citizens Redistricting Commission (MICRC) hereby approves a contract not to exceed $49,999.99 to effectuate a direct mail campaign to rural areas and the Downriver area within the State of Michigan with United Mail for outreach to households without internet access prior to the 2nd Round of Public Hearings, in accordance with the Policy for Approval of Expenses adopted on January 7, 2021 in Resolution 2021.01.03, and pursuant to the budget adopted on March 11, 2021 in Resolution 2021.02.13, as well as Resolution 2021.08.08 Approve Direct Mail Campaign. The MICRC authorizes the Executive Director to execute the direct mail campaign contract on behalf of the MICRC.

13. 2 2nd LOCATIONS Monday, Oct. 11 The Dort Center Flint nd ROUND OF PUBLIC HEARINGS ROUND OF PUBLIC HEARINGS Tuesday, Oct. 12 Treetop Resorts Gaylord Thursday, Oct. 14 Northern Michigan University Marquette

14. 2 2nd LOCATIONS Monday, Oct. 18 Amway Grand Plaza Hotel Grand Rapids nd ROUND OF PUBLIC HEARINGS ROUND OF PUBLIC HEARINGS Tuesday, Oct. 19 Radisson Plaza Hotel at Kalamazoo Center Kalamazoo Thursday, Oct. 21 Lansing Center Lansing

15. 2 2nd LOCATIONS Monday, Oct. 25 Macomb Community College Warren nd ROUND OF PUBLIC HEARINGS ROUND OF PUBLIC HEARINGS Tuesday, Oct. 26 Sheraton Detroit Novi Hotel Novi Thursday, Oct. 28 TCF Center Detroit

16. Friday, Oct. 1 Friday, Oct. 1 MICRC meeting takes place at Detroit Marriott Troy, located at 200 W. Big Beaver Road/Troy, Mich. Mediterranean Room Starts at 9:00 a.m.

17. QUESTIONS QUESTIONS