Effective Tactics for MNsure Outreach
Effective Outreach Tactics
in MNsure Outreach
Welcome! Today We Will Cover:
Finding the Right People
Targeting Your Outreach
Asking them to Take Action toward Enrollment
Radical Hospitality
Effective Conversations
Data Collection & Follow-Up
2
Icebreaker!
3
Why do we Need MNsure Outreach?
4
Why Do We Need MNsure Outreach?
5
People…
need help, don’t ask for it
don’t know about MNsure
forget
have tech problems
live remotely
have a language barrier
etc.
A Lot Goes Into Our Outreach
6
Many things make our tactics effective
Two most basic components:
Finding the right people
Asking them to take action toward enrollment
Finding the Right People
Tell me about your past successful outreach
What
Why
How
7
Finding the Right People
Not all outreach opportunities are good opportunities
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What our goals are
What our resources are
Which activities get us closest to our goals
Which activities take the fewest resources
8
Targeting Your Outreach
High likelihood of
High likelihood of
being
being
un
un
insured
insured
Low likelihood of
Low likelihood of
being uninsured
being uninsured
Low number
Low number
of people
of people
High number
High number
of people
of people
9
Targeting Your Outreach
High likelihood of
High likelihood of
being
being
un
un
insured
insured
Low likelihood of
Low likelihood of
being uninsured
being uninsured
Low number
Low number
of people
of people
High number
High number
of people
of people
10
Let’s Try It Out!
Open house enrollment event next week
Goal of 12 attendees
11
Debriefing the Exercise
Targeting is not “one size fits all”
Doesn’t mean we shouldn’t focus outside our priority
circle
Not always cut and dry
12
Asking
People
to Take A
ction T
oward
Enrollment
Radical Hospitality
Effective Conversation
Collect Data for Follow-Up
13
Radical Hospitality
The natural but uncommon actions we take to make people
feel invited and safe so they can learn more about the help
we can provide for them
14
3
Steps to an
Effective Conversation
Make a Connection
Establish Urgency
Make the Ask
15
Make a Connection
Establish a rapport
Find out about them
Share about yourself
16
Establish Urgency
Identify what’s at stake
Come to a consensus on risks
Show empathy
Adjust tone
17
Make the Ask
How can you best address
the uninsured person’s
needs?
Know exactly what you’re asking
them to do
Be clear and concise
Ask, then wait
18
Data Collection & Follow-Up
R
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d
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g
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w
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p
w
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h
t
h
e
m
l
a
t
e
r
Takes 5-9 touches to move someone to action
Use a sign-up sheet
19
Let’s see it!
20
Your Turn!
21
Radical Hospitality
Effective Conversation
Make a connection
Establish the urgency
Make the ask
Collect Data for Follow-Up
Thank You for Coming!
22
In this presentation, we delve into the key components of successful MNsure outreach, including finding the right audience, targeting strategies, encouraging action, embracing radical hospitality, engaging in effective conversations, and the importance of data collection and follow-up. The focus is on understanding why MNsure outreach is crucial, identifying effective outreach tactics, and optimizing resources for maximum impact.
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Presentation Transcript
Effective Outreach Tactics in MNsure Outreach
Welcome! Today We Will Cover: Finding the Right People Targeting Your Outreach Asking them to Take Action toward Enrollment Radical Hospitality Effective Conversations Data Collection & Follow-Up 2
Why Do We Need MNsure Outreach? People need help, don t ask for it don t know about MNsure forget have tech problems live remotely have a language barrier etc. 5
A Lot Goes Into Our Outreach Many things make our tactics effective Two most basic components: Finding the right people Asking them to take action toward enrollment 6
Finding the Right People Tell me about your past successful outreach What Why How 7
Finding the Right People Not all outreach opportunities are good opportunities Targeting - distinguishing which outreach opportunities will yield the best results, using the fewest resources What our goals are What our resources are Which activities get us closest to our goals Which activities take the fewest resources 8
Targeting Your Outreach High likelihood of being uninsured Low number of people High number of people Low likelihood of being uninsured 9
Targeting Your Outreach High likelihood of being uninsured Low number of people High number of people Low likelihood of being uninsured 10
Lets Try It Out! Open house enrollment event next week Goal of 12 attendees 11
Debriefing the Exercise Targeting is not one size fits all Doesn t mean we shouldn t focus outside our priority circle Not always cut and dry 12
Asking People to Take Action Toward Enrollment Radical Hospitality Effective Conversation Collect Data for Follow-Up 13
Radical Hospitality The natural but uncommon actions we take to make people feel invited and safe so they can learn more about the help we can provide for them 14
3 Steps to an Effective Conversation Make a Connection Establish Urgency Make the Ask 15
Make a Connection Establish a rapport Find out about them Share about yourself 16
Establish Urgency Identify what s at stake Come to a consensus on risks Show empathy Adjust tone 17
Make the Ask How can you best address the uninsured person s needs? Know exactly what you re asking them to do Be clear and concise Ask, then wait 18
Data Collection & Follow-Up Recording someone s information in order to follow up with them later Takes 5-9 touches to move someone to action Use a sign-up sheet 19
Lets see it! 20
Your Turn! Radical Hospitality Effective Conversation Make a connection Establish the urgency Make the ask Collect Data for Follow-Up 21
