Key Findings from 2018 Digital Survey and Feedback Analysis
This report highlights the key findings from the 2018 Digital Survey conducted by Lee-Ann Dell and Sally McElhayer. The survey gathered feedback and analyzed responses on various aspects such as customer sectors, sales proportions, ease of ordering digital publications, usage of IMO Publishing's platforms, and popular digital products. Insights include customer demographics, sales distribution, and user experience metrics.
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2018 Digital Survey: 2018 Digital Survey: Feedback & Analysis Feedback & Analysis By Lee-Ann Dell & Sally McElhayer
Facts and figures Facts and figures 30thOctober 12 questions 116 responses
Which sectors do your digital publication Which sectors do your digital publication customers come from? customers come from?
What proportion of your publication sales do What proportion of your publication sales do digital publications account for? digital publications account for?
What proportion of these sales are for IMO What proportion of these sales are for IMO digital publications? digital publications?
How easy is it to order digital publications via How easy is it to order digital publications via IMO Publishing's B2B online bookshop? IMO Publishing's B2B online bookshop? 35% 30% 32% 25% 28% 20% 18% 15% 10% 13% 7% 5% 3% 0% Very easy Easy Neither easy nor difficult Difficult Very difficult N/A
How easy is it to use IMO Publishing's Virtual How easy is it to use IMO Publishing's Virtual Publications site? Publications site? 35% 33% 30% 31% 25% 20% 17% 15% 11% 10% 8% 5% 0% 0% Very easy Easy Neither easy nor difficult Difficult Very difficult N/A
Which IMO Publishing digital products do you Which IMO Publishing digital products do you sell regularly? sell regularly? 70% 69% 60% 50% 40% 40% 30% 23% 20% 21% 10% 11% 0% E-readers (IMO Bookshelf) E-books (PDF - Foreign language titles and Model Courses) Subscriptions Downloads (IMDG Code and Vega only) N/A
Which of the options below could be of Which of the options below could be of interest to your end users in the future? interest to your end users in the future? 45% 40% 41% 35% 34% 30% 30% 25% 22% 20% 20% 15% 12% 10% 5% 0% Network version Available on Mac products Subscription to all current IMO titles (annual web- based product) More back up licences at point of purchase at an increased price N/A Other (please specify)
Are you actively promoting the use of IMO Are you actively promoting the use of IMO Publishing's digital publications? Publishing's digital publications? No 25% Yes 75%
Do you find it easy to demonstrate IMO Do you find it easy to demonstrate IMO Publishing's digital products to customers? Publishing's digital products to customers? No 28% Yes 72%
Would you benefit from additional training on Would you benefit from additional training on IMO Publishing's digital products? IMO Publishing's digital products? No 38% Yes 62%
Will digital replace paper? Will digital replace paper? 45% 45% 40% 35% 35% 30% 25% 20% 20% 15% 10% 5% 0% Yes No Maybe in the future
Reasons for not promoting digital Reasons for not promoting digital Too time consuming No demand Low profit margins Confusion over flag state requirements Licensing issues
How can we help you promote digital? How can we help you promote digital? 2-day free trial of web-based subscriptions Free demo product for the IMO Bookshelf Instructions and code sheets
Suggestions for training Suggestions for training YouTube videos
Suggestions for training Suggestions for training Live on-line tutorials
Suggestions for training Suggestions for training Face-to-face
What you would like to see in the future What you would like to see in the future Network version A product with more back-up licences De-install Re-install A more streamlined solution All titles on one platform Demo licenses Additional training
Questions Questions
