Preventing & Countering Violent Extremism in Kenya: The NCTC Efforts

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The Kenyan National Counter Terrorism Centre (NCTC) is actively involved in preventing and countering violent extremism, particularly focusing on groups like Al Shabaab and ISIS in Kenya and the region. The NCTC collaborates with organizations like ICSVE to create counter-narrative videos for prevention and intervention purposes, targeting online and offline distribution channels. A case study of Aisha, known as "The Lioness," highlights the dangers of online radicalization and recruitment. The NCTC's efforts include data collection, interviews with returnees and imprisoned individuals, and production of counter-narrative videos. Additionally, the NCTC conducts campaigns like "The Lion and the Lioness of the Islamic State" on Swahili Facebook to reach target regions in Kenya.


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  1. The Kenyan National Counter Terrorism Centre: Preventing & Countering Violent Extremism in Kenya Tom Adala Head of Strategy, Innovation & Research, National Counter Terrorism Centre

  2. The Kenyan National Counter Terrorism Centre

  3. Al Shabaab in Kenya and the Region Stats on al Shabaab in Kenya and the region Attacks in Kenya Numbers and Types Recruitment in Kenya of Kenyans and Somalis Numbers of Arrested

  4. ISIS in Kenya and the Region Stats on ISIS in Kenya and the region Attacks in Kenya Recruitment in Kenya Numbers of Arrested

  5. The NCTC and ICSVE Collaborative P/CVE Partnership Breaking the Terrorist Brand Counter Narrative Project Countering al Shabaaband ISIS Goal: to create counter narrative videos for prevention and intervention purposes Online Distribution: Facebook Campaigns in Swahili and Somali Mass Media Distribution: Key radio and televison channels in local languages NGO& Schools Distribution for face-to-face prevention and intervention efforts Data Collection: 10 interviews of al Shabaabreturnees, defectors and imprisoned cadres, 1 interview of ISIS imprisoned cadres thus far Production 3 counter narrative videos complete thus far

  6. Aisha the Lion & the Lioness 27-years-old, female, Kenyan convert to Islam Heart broken by divorce, went to work in Saudi Arabia and UAE where she was socially isolated Became increasingly religious Radicalized 100% online evidencing the dangers of relationships formed with violent extremists over the Internet. Recruited into al Shabaaband ISIS Whatsapp groups Fell in love with her online recruiter and wanted to fight and die with her lion Explored going to Syria and Iraq but didn t find the way Prepared to be a suicide bomber arrested before she could carry it out Interviewed in prison, June 2018

  7. The Lion and the Lioness of the Islamic State Swahili Facebook Campaign Campaign Timeline: August 9 September 10, 2018 Target Regions as percentage of total reach: Central Province (3%) Coast Province (10%) Eastern Province (2%) Nairobi (67%) North Eastern Province (1.5%) Nyanza Province (4%) Rit Valley Province (11%) Western Province (1.5%)

  8. The Lion and the Lioness of the Islamic State - Swahili FB Campaign Reach (# of people who saw the ad) Impressions (# of times ad displayed to users) Video Views (3, 10, 25, 50, 75, 95 and 100 %) Post Reactions (e.g like, love, sad, etc.) Post Shares Link clicks to www.therealjihad.org 350, 976 827, 454 243, 404 2,200 278 50,362 Age Group 13-17 18-24 25-34 35-44 45-54 55-64 Total Male 9,856 81,728 124, 800 50, 368 15,744 896 283, 392 (80%) Female 4,864 25, 856 25, 408 8,896 2,304 128 67, 456 (19%) Undesignated 128

  9. ICSVE Facebook Page Engagement 104K Views 1.9 K Likes 317 Comments 303 Shares

  10. Lion and Lioness of the Islamic State

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