Marketing Excellence Awards 2019 Submission Details

This document template outlines the requirements for submitting an entry to the Marketing Excellence Awards 2019 in Hong Kong, produced by Marketing magazine. It includes sections for entry details, a video link, market situation, strategy, campaign introduction, execution, and more. Follow the guidelines to showcase your campaign effectively.

• Marketing
• Awards
• Submission
• Template
• Hong Kong

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1. Core Submission Document Template The Marketing Excellence Awards 2019 Hong Kong is produced by Marketing magazine, a publication of Lighthouse Independent Media 16/F, Yardley Commercial Building, 3 Connaught Road West, Sheung Wan, Hong Kong Tel: + 852 2861-1882 Fax: + 852 2861-1336 www.marketing-interactive.com

2. Entry Details Please paste your client organisation/brand logo here Please provide the following information: 1. Name of Category: 2. Name of Client Organisation: 3. Name of Brand: 4. Name of Agency: 5. Name of Campaign: NOTE: Any specific information or content intended for judging purposes only must be clearly indicated in Red, or highlighted in red. Marks may be deducted if the entry submission exceeds the outlined number of slides allowed

3. Entry Video Please paste the entry video link if there is any. (optional but strongly recommended) Maximum length of video is 3 minutes. Password (if any):

4. (25%) Max. 1 slide The market situation the brand was operating in. A clear description of the business/brand consumer challenge the advertising/project/work was asked to address. Key statistics which help illustrate the scale of this challenge in detail. Eligibility period: 1 September 2018 31 August 2019 Mandatory information: Campaign start date and end date, key objectives, target audience, key competitors and budget. Campaign Start Date: Challenge Campaign End Date: Target Audience: Budget (HKD): Key Objectives: Market Challenge:

5. (25%) Max. 2 slides, visuals included slide 1/2 An introduction of the campaign/project/work. The rationale of launching the campaign/project/work to address the marketing challenge. The core insight the campaign/project/work was built on. An outline of your creative thinking and media strategy. A description on its distinctiveness and effectiveness. Strategy

6. (25%) Max. 2 slides, visuals included slide 2/2 An introduction of the campaign/project/work. The rationale of launching the campaign/project/work to address the marketing challenge. The core insight the campaign/project/work was built on. An outline of your creative thinking and media strategy. A description on its distinctiveness and effectiveness. Strategy

7. (25%) Max. 3 slides, visuals included slide 1/3 The implementation of your creative thinking and media strategy. The tactics/elements used within the campaign/project/work. The role of these tactics/elements. Execution

8. (25%) Max. 3 slides, visuals included slide 2/3 The implementation of your creative thinking and media strategy. The tactics/elements used within the campaign/project/work. The role of these tactics/elements. Execution

9. (25%) Max. 3 slides, visuals included slide 3/3 The implementation of your creative thinking and media strategy. The tactics/elements used within the campaign/project/work. The role of these tactics/elements. Execution

10. (25%) Max. 2 slides, visuals included slide 1/2 Clear evidence/metrics demonstrating the performance of the campaign/project/work. A description of how it solved the marketing challenge. The rationale as to why you believe this qualifies for a Marketing Excellence Award. Results

11. (25%) Max. 2 slides, visuals included slide 2/2 Clear evidence/metrics demonstrating the performance of the campaign/project/work. A description of how it solved the marketing challenge. The rationale as to why you believe this qualifies for a Marketing Excellence Award. Results