Elevating Business Through Digital Marketing with Christian Rubi
This presentation by Christian Rubi, a Digital Marketing Specialist, discusses the value of digital marketing for the Williamsburg Farmer's Market Vendor Community. It covers the basics of marketing, emphasizes the importance of telling your story, and offers insights on digital marketing strategies for business growth. Christian Rubi's expertise and experience in digital marketing make this presentation a valuable resource for vendors looking to enhance their online presence and reach.
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Elevating Business through Digital Marketing Christian Rubi Digital Marketing Specialist @ Williamsburg Farmer s Market Contact me: (703)855-1688 // crubi.business@gmail.com
Agenda 01 02 03 The Bigger Picture Introduction Marketing Purpose, Goals and Background What is it? (for real) Can I afford it? Is it worth it? Telling your Story It starts with Why! 04 06 05 Digital Marketing Synergy helps All of Us! The Way Forward Types of Digital Marketing. Bringing it all together. Creating content that s Win-Win! (or What's in it for YOU? ) What we can do for YOU! What YOU can do for us!
Purpos e This presentation discusses the value of digital marketing to the Williamsburg Farmer s Market Vendor Community. A little about me: I have been supporting the Farmer s Market since OCT 2023. I have 5 years experience using all aspects of digital marketing - first to grow my business, then in support of corporate recruiting. I am currently working towards my certification in Digital Marketing and E-commerce.
What is Marketing? Marketing is everything, and everything is marketing. Regis McKenna (Marketing is about) growth; influencing our target audience to choose our products and services is the core of what we do, and spans both art and science. ~ Soyoung Kang, CMO, EOS Products
The Bigger Picture Telling Your Story begins with Why? .
People dont buy what you do, they buy Why Why you do it. Simon Sinek, Start with Why?
Strategy: Keep it Simple Strategy: Keep it Simple Vision Statement Vision Statement (Why, How & (Why, How & What) What) Assess / Adjust Assess / Adjust Marketing Marketing Plan Plan Return on Return on Investments Investments (ROI) (ROI) Implementation Implementation Roadmap Roadmap Key Performance Key Performance Indicators (KPIs) Indicators (KPIs)
Digital Marketing: Bringing it All Together! Digital Marketing is the only form of marketing that combines word-of-mouth; print media (electronically sourced); visual & audio content. It has the potential for the highest impact and further reach, at the lowest cost. We have a short video to explain!
What is Digital Marketing? (5-minute video) https://www.youtube.com/watch?v=bixR-KIJKYM
Synerg y Synergy in marketing refers to the cooperative effort of two or more businesses, where the combined results are more effective than solo-based activities could yield alone. Small businesses often lack the resources for a dedicated marketing budget. Marketing Synergy is the key to leveraging multiple, low-cost initiatives in cooperation with other cohorts.
The Way Forward Some thoughts about what we would like to do. - Vendor Spotlights - Create Compelling Content with YOUR pictures & videos - Innovate Visibility to increase visitors to The Market - Virtual Digital Marketing Workshops Please share your ideas!!
Thank s! Christian Rubi Digital Marketing Specialist @ Williamsburg Farmer s Market 703-855-1688 / crubi.business@gmail.com CREDITS: This presentation template was created by Slidesgo, and includes icons by Flaticon, and infographics & images by Freepik This slide is required for attribution
