Cycle-Friendly Employer Certification Scheme Overview

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The content provides an overview of the Cycle-Friendly Employer (CFE) certification scheme developed by FGM-AMOR in Brussels in February 2017. It covers the background, development, defined fields of action, measures within each field, examples of measures, and information on how companies can participate. The focus is on promoting cycling-friendly initiatives in workplaces through various actions and criteria. The scheme aims to encourage micro, small, medium-sized, and large companies to enhance their cycling infrastructure and services. Detailed information on measures and scoring criteria is available in the guidebook accessible on the www.cfe-certification.eu website.

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www.cfe-certification.eu MATTHIAS SCHEID FGM-AMOR Company Name Name Brussels , February 2017

Background & Development Ljubljana Declaration B2W project consortium decide to develop certification scheme for cycle friendly employers The basis build the existing certification scheme from ADFC Agreement on the EU-Framework Developing of CFE- Website Developing of self-evaluation tool for companies FGM-AMOR | Brussels | 20. Feb. 2017

The CFE-Scheme EU wide framework Defined Fields of Action Defined Measures per Action Defined Must Criteria / Bicycle Coordinator Defined Points per Measure Who can participate? Micro, small, medium- sized, large companies FGM-AMOR | Brussels | 20. Feb. 2017

The Fields of Action 1. Information Communication Motivation 2. Coordination Organisation 3. Service 4. Infrastructure 1. Bicycle Parking 2. Access to Company Premises 3. Changing Rooms / Showers 5. Parking Management as complementary Measure 6. Customer Traffic FGM-AMOR | Brussels | 20. Feb. 2017

Example for measures within a Field of Action AF1: Information Communication Motivation CFE measure Participation in the Bike to Work campaign Internal extension of the Bike to Work campaign Information on cycling for new employees or those switching from motoring to cycling Internal bicycle marketing Repeating activities (rituals) to promote cycling Rewards for cyclists Individual trip planning guidance for cyclists Mentor system bike-buddy services Company bicycle tour Information events regarding bicycle transport Training opportunities in the area of bicycle transport Create a map of the surrounding area of your company Maximum score Minimum score / threshold needed for bronce level Minimum score / threshold needed for silver level Minimum score / threshold needed for gold level Max. points 10 5 5 7 7 4 4 3 3 4 3 4 59 16 20 32 FGM-AMOR | Brussels | 20. Feb. 2017 5

Example for a Measures All Measures are described in detail in the Guidebook: Cycle friendly employer easy made www.cfe-certification.eu FGM-AMOR | Brussels | 20. Feb. 2017 6

EU Framework National Variables Needed Points / Threshold per AF Singel level or multi level certification Additional Must Criteria Process of certification (self- evaluation , on site Audit .) Fields of Action Measures Must Criteria Points per Action FGM-AMOR | Brussels | 20. Feb. 2017

Next Step and Sustainability Certify first companies Get new countries on board CFE-Certification - a WIN WIN situation Business model for companies that offer the certification Better public image and appearance for certified companies Better Framework conditions for European Cyclists FGM-AMOR | Brussels | 20. Feb. 2017 8