Developing Strategies to Combat Distracted Driving in Ohio
Focused on reducing crashes and changing driver behaviors in Ohio, this initiative aims to implement employer policies, provide education, and use persuasive messaging to address distracted driving. The action plan includes encouraging employers to adopt distracted driving policies, highlighting new data, and creating a statewide campaign. Strategies emphasize reducing reactance, focusing on manual use, and tailoring messages to Ohioans. The goal is to shift attitudes and promote safer driving practices among drivers in the state.
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Presentation Transcript
Distracted Driving Distracted Driving Purpose: Develop strategies that have the greatest potential to reduce crashes and shift driver attitudes and behavior on distracted driving in Ohio. Sub-groups: Employer Policies Data Education
Action Plan Action Plan Developed a 6-month action plan for 2022. Encourage Ohio Employers to adopt DD policies Focus on incentives Recognize employers Create an OTSC video and website Highlight new data and research Build on research conducted by OSU and Nationwide
Action Plan Action Plan Developed a 6-month action plan for 2022. (continued) Persuasive Messaging Using research compiled by our partners Identify How can it can be used?
Persuasive Messages Persuasive Messages Why do people drive distracted? Get tasks or work done while driving Stay connected with friends and family Psychological attachment to phone Boredom
Psychology Psychology Reduce Reactance The tendency for people to react negatively when they feel someone is taking away their choice. Emphasis on personal choice. It s your choice, choose safety by Offer alternatives Hand the phone to a passenger. Be a good copilot. Let your friend focus on the road.
Psychology Psychology Focus on Manual Use Not Just Texting Scrolling, browsing, dialing, programming the GPS, and reaching for an object are also common and dangerous. Identify safer choices One touch or hands-free is safer. Keep your hands on the wheel and your eyes on the road Show disapproval for other behaviors Photo of a driver reaching for a phone
Psychology Psychology Tailor to Ohioans Messages work better when they re tied to our neighbors, communities, or groups we identify with (like Buckeyes). Ohio Spokespeople and Images Social norms. The majority of Ohioans disapprove of distracted driving (could tailor to age groups).
Distracted Driving Distracted Driving Next Meeting end of August Reviewing video and web site materials Working through messaging options and images Developing recommendations for a statewide campaign
