Beekeeper Consulting: Strategic Analysis and Recommendations

Conducting a thorough analysis of Beekeeper Consulting's key issues, values, future growth prospects, strong points, and best options for customer retention. The report provides insightful recommendations to drive business success and competitiveness.

• Beekeeper
• Consulting
• Strategy
• Analysis
• Recommendations

ada_kre Follow

Uploaded on Oct 04, 2024 | 0 Views

Download Presentation

Please find below an Image/Link to download the presentation.

The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.

Presentation Transcript

1. BEEKEEPER Fia Consulting Alex Nicholas Rodrigo Vanessa

2. Agenda Executive Summary Key Issues Recommendation Alternatives Implementation Financial aspects Conclusion Introduction Introduction Analysis Analysis Solution Solution Finance Finance Conclusion Conclusion

3. Executive Summary BIGGER BIGGER Enterprise $$$$$$$$ Start up on May 2018 Beekeeper starts in 2012 Let s BEE Bigger

4. Key Issues Losing Agility Business with different segments drives the company a to high delivery time White Collar Competition Business Compete with Yammer & Workplace People Management Engineering Team X Sales Team, Cross Cultural Discussions

5. Company Values Brave Brave Simple Simple Open Open Best in each Best in each other other Proactive Proactive Introduction Introduction Analysis Analysis Solution Solution Finance Finance Conclusion Conclusion

6. Future prosperous way to growth the beehive Driven the growth on the 3 verticals where we can deliver excellence NICHE STRATEGY REVENUE REVENUE Others Hotels, Manufacturing, Retail 80% 80% 20% 20% 80% 80% Hospitality Manufacturing (aviation) Airports Introduction Introduction Analysis Analysis Solution Solution Finance Finance Conclusion Conclusion

7. Our current strong points Strong customers references Heathrow, Marriot Right and compliant technology GDPR ready Secure and enterprise Merge strategy with Red e App Manufacturing (aviation) Our values Investors Technology Focus on our differential Partners Scale Agility Introduction Introduction Analysis Analysis Solution Solution Finance Finance Conclusion Conclusion

8. Why it is your best option? Customer Customer retention retention Strong Low barrier Low barrier Alternatives Alternatives Cost Cost Feasibility Feasibility Timming Timming Niche strategy Fix and sell Targeting wider Acceptable Acceptable High Acceptable Risks Hard to execute Acceptable Acceptable Longer Introduction Introduction Analysis Analysis Solution Solution Finance Finance Conclusion Conclusion

9. How it will happen on the ground Merging - 2018 Win Win Strategy Strong Negotiation Show Red e App the size of the prize for both sides Execute the agreement in Jan, 2019 Sales Expansion - 2019 Asia Office Sales South America Office Sales Africa Office Sales Introduction Introduction Analysis Analysis Solution Solution Finance Finance Conclusion Conclusion

10. How it will happen on the ground Information technology Refine and Improve a common architecture for BeeKeeper Taylor and connect the specialized towers of our apps Building blocks and agile strategy People Management New Global Structure Proposal USA as Head Quarter of Industry Switzerland as Head Quarter of Hospitality and Airports Implementation of a CSC in Switzerland Introduction Introduction Analysis Analysis Solution Solution Finance Finance Conclusion Conclusion

11. Timeframes & Budget Timeframe and Budget Timeframe and Budget Total Buget Total Buget 2023 2023 Program Areas Program Areas 2018 2018 2019 2019 2020 2020 2021 2021 2022 2022 2023 2023 Merger Merger $ $ 0.50 0.50 Targeting and negotiation Agreement closure Integration Sales Expansion Sales Expansion Asia office sales South America office sales Africa office sales Information technology Information technology Improve base architecture Taylor Beekeeper app Taylor Red e App app People management People management New global structure $ $ 38.50 38.50 $ $ 26.50 26.50 $ $ 0.50 0.50 Total Total $ $ 66.00 66.00 Introduction Introduction Analysis Analysis Solution Solution Finance Finance Conclusion Conclusion

12. Risks Merging Refused by Red e App Probability Probability: Medium Impact Impact: Medium Mitigation Mitigation: Strong Negotiation Desk Counter Measure Counter Measure: Focus on Sales Expansion Plan Growth Below Expected Probability Probability: Low Impact Impact: High Counter Measure Counter Measure: Consider to Sell the company to a bigger player

13. We need to invest $65 Mio in the next five years in S&M and Technology Investment ($ Mio) Investment ($ Mio) 25 22 22 20 17 17 10 10 13 13 15 7 7 5 5 8 8 10 5 5 3 3 12 12 10 10 5 1.5 1.5 8 8 5 5 3.5 3.5 0 2019 2020 2021 2022 2023 S&M Tech

14. To achieve a bold revenue increase Net Revenue ($ Mio) Net Revenue ($ Mio) 140 125 125 120 100 100 45 45 100 30 30 75 75 80 25 25 50 50 60 15 15 80 80 40 70 70 20 20 50 50 11 11 20 35 35 6 6 2 2 14 14 9 9 2018 0 2019 2020 2021 2022 2023 Hospitality Others Assumption* Assumption*

15. To achieve a bold revenue increase 11 X 11 X Net Revenue ($ Mio) Net Revenue ($ Mio) 140 125 125 120 100 100 45 45 100 30 30 75 75 80 25 25 50 50 60 15 15 80 80 40 70 70 20 20 50 50 11 11 20 35 35 6 6 2 2 14 14 9 9 2018 0 2019 2020 2021 2022 2023 Hospitality Others

16. To achieve a bold revenue increase 11 X 11 X Net Revenue ($ Mio) Net Revenue ($ Mio) 140 125 125 120 100 100 45 45 100 30 30 75 75 80 64% 64% weight weight 25 25 50 50 60 15 15 80 80 40 70 70 20 20 50 50 11 11 20 35 35 6 6 2 2 14 14 9 9 2018 0 2019 2020 2021 2022 2023 Hospitality Others

17. And delivering a solid EBITDA after initial years of losses EBITDA ($ Mio) EBITDA ($ Mio) 60.0 50.0 40.0 30.0 55.5 55.5 43.4 43.4 20.0 30.3 30.3 10.0 14.3 14.3 - -1.8 1.8 - -4.8 4.8 0.0 2018 2019 2020 2021 2022 2023 -10.0

18. And delivering a solid EBITDA after initial years of losses Margin: 44% Margin: 44% EBITDA ($ Mio) EBITDA ($ Mio) 60.0 50.0 40.0 30.0 55.5 55.5 43.4 43.4 20.0 30.3 30.3 10.0 14.3 14.3 - -1.8 1.8 - -4.8 4.8 0.0 2018 2019 2020 2021 2022 2023 -10.0

19. Funding all that by new rounds of capital with seed investors or private equity funds Total Capital ($ Mio) Total Capital ($ Mio) 40 +10 +10 35 +12 +12 30 25 20 35 35 35 35 35 35 35 35 15 10 25 25 5 13 13 0 2018 2019 2020 2021 2022 2023

20. The scenario without Red e App is also very positive Net Revenue ($ Mio) Net Revenue ($ Mio) EBITDA ($ Mio) EBITDA ($ Mio) 100 50 90 40 80 70 30 60 50 42 42 94 94 20 33 33 40 75 75 23 23 30 56 56 10 11 11 15 15 38 38 20 8 8 0 10 2018 2019 2020 2021 2022 2023 - -2 2 0 - -5 5 2018 2019 2020 2021 2022 2023 -10

21. Reaching a strong financial position in 2023 Huge Topline Growth 11X Positive EBITDA: $55 Mio Solid Cash Position: $20 Mio funding

22. Conclusion 11X 11X Bigger Bigger Structure the People Management 2023 Focus on Hospitality, Airports & Manufacturing Merge with Red & App