Revolutionizing Beekeeping Strategies for Sustainable Growth
Beekeeper faces challenges of operational complexity and lacks strategic vision. To address this, the strategy involves internal reorganization and targeting three industries. Key goals include achieving a 15% profit margin and securing Series B funding of $40M by 2021. The analysis focuses on disrupting communication, data privacy issues, and leveraging Beekeeper's strengths against competitors' weaknesses.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
Beekeeper Time for Change OSB Consultant Carmen Bassim Joanna Salame Johnny Khalil Jad Rizk
Introduction How can Beekeeper tackle the salability while keeping a sustainable growth? Issue Overwhelming operational complexity Challenges Lack of strategic vision Strategy Reorganize internally and Cater to three industries KPIs by 2021 in 3 years Profit Margin by 15% Series B Funding of 40M$
Overview Analysis Strategic Alternatives Implementation Financials Risks & Mitigation Conclusion
Disrupting Communication Internet Use of mobile phones Faster more efficient communication Analysis Strategy Implementation Financial & Risks
Disrupting Communication Internet Use of mobile phones Faster more efficient communication Technology is nowadays connecting people worldwide easily and efficiently Analysis Strategy Implementation Financial & Risks
Data Privacy Issue European Union imposed General Data Protection Regulation in May 2018 Data Security and Privacy Keeping up with the regulations is crucial to stay alive Analysis Strategy Implementation Financial & Risks
Strengths of Beekeeper Diversified (80% of revenues in 3 different sectors) Experienced in hotel industry Use of Growth Hacking Compliant with GDPR Focused on non desk employees Availability of funds Analysis Strategy Implementation Financial & Risks
Competitors Criteria Beekeeper Red e App Staff base Industry Hospitality Retail Manufacturing Location USA and Europe USA only USA and Europe Funds ($) 13 M 1.8 M 2.5 M Availability of funds and broader market Analysis Strategy Implementation Financial & Risks
Weaknesses Complex and diverse offerings Difficulty to provide to all requested services Impact on productivity Organizational difficulties Recruitment Number of employees and space needed Overlapping targets and responsibilities Not really keeping up with the core value of keeping it simple Analysis Strategy Implementation Financial & Risks
Challenges Maintaining relationships with new stakeholders Willingness of companies to engage with a startup Impact of macroecono my on cyclical industries Offering a strong value proposition Analysis Strategy Implementation Financial & Risks
Challenges Maintaining relationships with new stakeholders Willingness of companies to engage with a startup Impact of macroecono my on cyclical industries Offering a strong value proposition Operate with the agility of a startup along with the stability of well established behemoths Analysis Strategy Implementation Financial & Risks
Strategic Alternatives
Strategy: Alternatives 1 Focus on Hospitality Industry with Taylor-Made Products Reduce load by focusing on 1 industry Taylor made offering to serve different needs in the hospitality industry Analysis Strategy Implementation Financials & Risks
Strategy: Alternatives 1 Focus on Hospitality Industry with Tailor-Made Products Reduce load by focusing on 1 industry Taylor made offering to serve different needs in the hospitality industry 2 Offer 1Industrialized Product for all Industries Reduce complexities resulting from tailor made offering Seize available opportunities in other industries not related to hospitality Analysis Strategy Implementation Financials & Risks
Strategy: Alternatives 1 Focus on Hospitality Industry with Tailor-Made Products Reduce load by focusing on 1 industry Taylor made offering to serve different needs in the hospitality industry 2 Offer 1Industrialized Product for all Industries Reduce complexities resulting from tailor made offering Seize available opportunities in other industries not related to hospitality 3 Re-organize Internally & Cater for top 3 industries Eliminate operational complexities by re-organizing in Agile teams Reduce dependence on hospitality industry & seize opportunities in other industries Analysis Strategy Implementation Financials & Risks
Strategy: Alternatives 1 Focus on Hospitality Industry with Taylor-Made Products Advantages Disadvantages Hospitality industry might be disrupted Does not solve communication issue High opportunity cost Leverage expertise in hotel industry Strong & established brand image Analysis Strategy Implementation Financials & Risks
Strategy: Alternatives 2 Offer 1Industrialized Product for all Industries Advantages Disadvantages Reduce Reliant on hotel Industry Increase customer base Might lose established dominance in hotel industry Limited growth Reduce operational complexity Analysis Strategy Implementation Financials & Risks
Strategy: Alternatives 3 Re-organize Internally & Cater for top 3 industries Advantages Disadvantages Achieve Economies of scope Cater for businesses needs Eliminate operational complexities Pave the way for scalability Requires extensive communication to close gaps Needs more effort on the short run Analysis Strategy Implementation Financials & Risks
Strategy: Decision Criteria Sustainability Risk Growth potential Effort Analysis Strategy Implementation Financials & Risks
Strategy: Decision Criteria Growth Sustainability Risk Effort Total Focus on hospitality with tailor-made products + -- --- + -3 Offer 1 product for different industries ++ ++ -- ++ +4 Re-organize & cater for 3 industries +++ +++ ++ - +7 Analysis Strategy Implementation Financials & Risks
Strategy: Decision Criteria Growth Sustainability Risk Effort Total Focus on hospitality with tailor-made products + -- --- + -3 Offer 1 product for different industries ++ ++ -- ++ +4 Re-organize & cater for 3 industries +++ +++ ++ - +7 Analysis Strategy Implementation Financials & Risks
Strategy: Alternatives 1 Focus on Hospitality Industry with Taylor-Made Products Reduce load by focusing on 1 industry Taylor made offering to serve different needs in the hospitality industry Analysis Strategy Implementation Financials & Risks
Strategy: Alternatives 1 Focus on Hospitality Industry with Tailor-Made Products Reduce load by focusing on 1 industry Taylor made offering to serve different needs in the hospitality industry 2 Offer 1Industrialized Product for all Industries Reduce complexities resulting from tailor made offering Seize available opportunities in other industries not related to hospitality Analysis Strategy Implementation Financials & Risks
Strategy: Alternatives 1 Focus on Hospitality Industry with Tailor-Made Products Reduce load by focusing on 1 industry Taylor made offering to serve different needs in the hospitality industry 2 Offer 1Industrialized Product for all Industries Reduce complexities resulting from tailor made offering Seize available opportunities in other industries not related to hospitality 3 Re-organize Internally & Cater for top 3 industries Eliminate operational complexities by re-organizing in Agile teams Reduce dependence on hospitality industry & seize opportunities in other industries Analysis Strategy Implementation Financials & Risks
Implementation of the Strategy
Recommendation Reorganize internally and Cater to three industries Analysis Strategy Implementation Financial & Risks
Road To success Reorganize Cater Grow # modules progressively Standardize offerings Restructure internally Target blue- chip clients Analysis Strategy Implementation Financial & Risks
Standardize Offerings Pillar 1 0-6 months Choose 3 industries and standardize offerings What? Why? Better internal coordination Faster delivery to clients Better quality Narrow down to 3 industries : Hospitality Retail - Manufacturing Analysis Strategy Implementation Financial & Risks
Standardize Offerings Pillar 1 0-6 months Choose 3 industries and standardize offerings What? Why? Better internal coordination Faster delivery to clients Better quality Narrow down to 3 industries : Hospitality Retail - Manufacturing Standardize the offerings & features based on current customer base Decrease internal complexity Lessen tailored requests Analysis Strategy Implementation Financial & Risks
Road To success Reorganize Cater Grow # modules progressively Standardize offerings Restructure internally Target blue- chip clients Analysis Strategy Implementation Financial & Risks
Restructure Internally Pillar 1 Client feedback for new features Salesforce Set feature priority based on business value Product Management & Strategy Analysis Strategy Implementation Financial & Risks
Implement the Beehive Train Pillar 1 Beehive Train Client feedback for new features Salesforce Set feature priority based on business value Product Management & Strategy Assign features Progress followup Quality assurance Core Features Hospitality Modules Retail Modules Manufact. Modules Analysis Strategy Implementation Financial & Risks
Road To success Reorganize Cater Grow # modules progressively Standardize offerings Restructure internally Target blue- chip clients Analysis Strategy Implementation Financial & Risks
Grow # modules progressively Pillar 2 1-2 years Provide new features per industry to cater to customer needs Salesforce Surveys & Client feedback Research Industry Market Trends Set feature priority based on business value New modules development and testing Add modules to current offering Analysis Strategy Implementation Financial & Risks
Road To success Reorganize Cater Grow # modules progressively Standardize offerings Restructure internally Target blue- chip clients Analysis Strategy Implementation Financial & Risks
Target Blue-Chip Companies Pillar 2 1-2 years Target mainstream stable companies with long-term contracts Why would they choose Beekeeper? Communicate & Promote Stable Product Beehive the solution for all Conference per industry inviting main target clients explaining case usages of each module Industry Expert Speaker endorser for each industry Fast Deployment Analysis Strategy Implementation Financial & Risks
Success Right Structure Right Offers Right People Analysis Strategy Implementation Financial & Risks
Strategy Timeline USD Evaluate offerings & standardize features Implement the beehive train & trainings Salesforce Surveys & Client feedback Launch new modules to current offering - hiring Launch Beehive the solution for all conference 2019 2020 2021 Analysis Strategy Implementation Financial & Risks
Strategy Costs USD Evaluate offerings & standardize features Implement the beehive train & trainings Salesforce Surveys & Client feedback Launch new modules to current offering - hiring Launch Beehive the solution for all conference 2019 2020 2021 Internal resources 50k 50k 50k 100k 100k 140k 70k Total Costs 560k USD Analysis Strategy Implementation Financial & Risks
Revenues Over 3 years Increase productivity Revenue increase by 60% Clear strategic vision Operational costs increase by 25% Cater to client needs Analysis Strategy Implementation Financial & Risks
Profit Margin Over 3 years Increase productivity Revenue increase by 60% Clear strategic vision Operational costs increase by 25% Cater to client needs Achieve profit margin of 15% after 3 years Analysis Strategy Implementation Financial & Risks
External Funding Long-term contracts Sustainable strategic vision Revenue growth Attractive Investment Secure 40M USD in series B funding Analysis Strategy Implementation Financial & Risks
Risks & Mitigation Risks Mitigation Probability Impact Dedicate a team for agile transformation focusing on incremental value Employees not familiar with agile development Need of larger office space still exists Re-organization will decrease the space needed Higher management & founders to sponsor agile development Possibility of middle managers resisting agile transformation Analysis Strategy Implementation Financial & Risks
Conclusion How can Beekeeper tackle the salability while keeping a sustainable growth? Issue Strategy Reorganize internally and Cater to three industries KPIs by 2021 in 3 years Profit Margin by 15% Series B Funding of 40M$ Analysis Strategy Implementation Financial & Risks
Appendix Co Name Founded in Total funding Areas of focus Beekeeper 2012 13M$ Series A US & europe deskless employees Staffbase 2014 2.5M$ Series A US & europe deskless employees Crew 2015 24.9M$ Series B US Deskless Employees Analysis Strategy Implementation Financial & Risks
