Building Brand Consistency for Team Kentucky: A Guide
Discover how Team Kentucky is establishing brand consistency through values-driven messaging and visual identity. Learn about the importance of using the official brand elements across all cabinet communications to strengthen the state's image and mission.
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Presentation Transcript
Brand and Motto Brand consistency is how we deliver messages to Kentuckians that align with our values. Brand/ logo: Team Kentucky Motto: Team Kentucky is building a better Kentucky.
Brand and Motto Values language examples: We are working to build stronger communities in every corner of the commonwealth by boosting the state s economy, building new schools, delivering clean drinking water, expanding access to broadband, improving our roads and bridges and expanding our electric vehicle infrastructure. We re building a Kentucky where our people can create a better life through quality jobs, world-class education opportunities, quality health care and strong infrastructure. We re not just talking about building a better Kentucky we re doing it.
Every cabinet should be using the Team Kentucky brand and motto.
But wont the cabinets look the same? While the Team Kentucky logo has only two colors the brand has an extended palette with colors that have been specifically chosen to complement the logo.
visually balances with visually balances with the state silhouette. the state silhouette. Keeping some blue at Keeping some blue at this end of the bar this end of the bar
Cabinet Stationery Letterhead uses the blue and white state seal at the top and includes the one-color Team Kentucky logo at the bottom. Envelopes will use a one-color version of the new Team Kentucky branding.
Digital Communications All cabinet-level email messages should have the full-color state seal at the top and the two-color Team Kentucky logo in the footer along with links to any social media accounts the cabinet uses for mass communication.
