Comparison of Brand A, Brand B, and Brand C in Social Presence

Analysis reveals Brand A leads in total buzz with emphasis on quality, value for money, and product variety. Brand B and Brand C show varying importance in key attributes such as quality, variety, and availability with implications on consumer satisfaction levels.

• Brand Comparison
• Social Presence
• Quality
• Value
• Consumer Satisfaction

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Uploaded on Sep 20, 2024 | 0 Views

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Presentation Transcript

1. Social Brand Presence Brand A vs. B & C

2. Executive Summary Total Buzz for Brand A 22,000 60% of Buzz comes from Variety 1 where satisfaction is an outcome of quality & price Competitive Buzz Top Discussions Quality Quality of Products is very high Value for Money High quality products available at reasonable prices Variety Product variants cater to various market needs Brand A Brand B Brand C 2

3. Key Attributes Brand B Brand C Brand A Brand B Brand C High Importance Quality Variety Value Availability Low Importance 3 High Low Satisfaction Satisfaction

4. Key Attributes Brand A Brand C Brand A Brand B Brand C High Importance Quality Variety Value Availability Low Importance 4 High Low Satisfaction Satisfaction

5. Key Attributes Brand A Brand B Brand A Brand B Brand C High Importance Quality Variety Value Availability Low Importance 5 High Low Satisfaction Satisfaction