Guidelines for Capitalizing Brand and Trade Names in Writing
Learn the rules for capitalizing specific brand names, brand names commonly used to refer to products, and brand names representing both the brand and generic product. Discover examples like Kleenex tissues, Velcro hook-and-loop fasteners, and Cheerios cereal. Explore how to correctly capitalize brand names to enhance your writing skills.
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Writing Lab Capitalization: Trade Names and Brand Names
Capitalize Specific Brand Names But not the product itself Example: Kodak film
Capitalize brand names commonly used to refer to product itself. Examples: Kleenex brand tissues Velcro brand hook and loop fasteners Chap-Stick brand lip balm Post-It brand adhesive notes Popsicle brand flavored ice Kitty Litter brand cat box filler Wite-Out brand correction fluid Sharpie brand permanent markers Jacuzzi brand whirlpool tubs Band-Aid brand adhesive bandages Clorox brand bleach X-ACTO brand knives Tupperware brand food storage containers
Capitalize brand names Capitalize brand names commonly used to refer to both the name brand and generic products. Example: Cheerios brand cereal, Ziploc brand plastic storage bags, Pampers brand disposable diapers, Scotch brand adhesive tape, Tylenol brand pain reliever
Thats all, folks! This lesson is part of the UWF Writing Lab Grammar Mini-Lesson Series Lessons adapted from Real Good Grammar, Too by Mamie Webb Hixon To find out more, visit the Writing Lab s website where you can take a self-scoring quiz corresponding to this lesson
