Comprehensive Brand Presentation Template for Your Company
This brand presentation template provides a detailed structure for showcasing your company's brand identity, history, purpose, values, culture, services, and more. It includes sections like Company History, Purpose, Values, and Culture, helping you create a compelling narrative for your brand. Utilize this template to effectively communicate your brand story to internal and external stakeholders.
Download Presentation
Please find below an Image/Link to download the presentation.
The content on the website is provided AS IS for your information and personal use only. It may not be sold, licensed, or shared on other websites without obtaining consent from the author. Download presentation by click this link. If you encounter any issues during the download, it is possible that the publisher has removed the file from their server.
E N D
Presentation Transcript
BRAND PRESENTATION TEMPLATE OUR BRAND [ BRAND NAME ] BRAND MANAGER NAME BRAND MANAGER 00/00/0000 BRAND PRESENTATION
TABLE OF CONTENTS DOCUMENT CONTROL VERSION HISTORY DOCUMENT APPROVALS COMPANY HISTORY PURPOSE, VALUES, & CULTURE WHAT DO WE DO? WHY DO WE DO WHAT WE DO? POSITIONING & STRATEGY BRAND ATTRIBUTES STORY-FRIENDLY FACTS & FIGURES EXECUTIVE BIOS OUR BRAND | TABLE OF CONTENTS PROJECT REPORT
COMPANY HISTORY Provide an about us overview of your company. This includes the following: Company name Why you originally named it that When you were established / How long you ve been in business What you do as a company Who your customers are The original (and present) size of your company What you intend to achieve with your brand and why PROJECT REPORT COMPANY HISTORY
PURPOSE, VALUES, & CULTURE PURPOSE Why do you do what you do? Describe your reason for being in business. What are the historical reasons? What are the ethical reasons? As a company, what are you passionate about? What is your business doing currently? What s next for it? What do you hope for the company s future? VALUES What principles guide your company s actions? What are its cultural cornerstones (e.g., customer commitment, integrity, responsibility, transparency, etc.)? CULTURE Describe your company culture. What are the attributes and characteristics of your company? Describe the attitudes and behaviors of your employees. How do they interact with each other and your customers? PURPOSE, VALUES, & CULTURE PROJECT REPORT
WHAT DO WE DO? Describe the major activities and services that your company performs and/or provides. Include a small subsection for each activity/service. In addition, include the following: a broad introduction to the industry in which your company operates; a description of how you have succeeded in doing what you do; and the challenges you ve faced. PROJECT REPORT WHAT DO WE DO?
WHY DO WE DO WHAT WE DO? What drives you to do what you do as a company? (In other words, Why do you do it?) What you do and how you do it are relatively easy to describe but customers relate to why you do what you do. What is your company s primary belief, purpose, or cause? In other words, Why does your organization exist? (The answer to this question is the KEY to your brand story.) WHY DO WE DO WHAT WE DO? PROJECT REPORT
POSITIONING & STRATEGY Describe the following: your company s pursuits; its marketplace; your long- term vision and strategy; and how your brand aims to reach its goals. POSITIONING & STRATEGY PROJECT REPORT
BRAND ATTRIBUTES BRAND MESSAGING MISSION STATEMENT VISION BRAND PERSONALITY PROJECT REPORT BRAND ATTRIBUTES
BRAND MESSAGING What are your company s brand-messaging attributes (e.g., tagline, value proposition, logo, etc.)? How do they support your company s values and reason for being? BRAND ATTRIBUTES BRAND MESSAGING PROJECT REPORT
MISSION STATEMENT What is your company s mission statement (i.e., written statement that describes your organization s purpose/overall intention)? How does it support your company s values and reason for being? BRAND ATTRIBUTES MISSION STATEMENT PROJECT REPORT
VISION What is your company s vision (future aspiration / goal)? How does it support your company s values and reason for being? BRAND ATTRIBUTES VISION PROJECT REPORT
BRAND PERSONALITY What is your company s brand personality (i.e., the human characteristics associated with your brand name)? How does it support your company s values and reason for being? BRAND ATTRIBUTES BRAND PERSONALITY PROJECT REPORT
STORY-FRIENDLY FACTS & FIGURES List some story-friendly facts and figures about your company to help support your brand s story. STORY-FRIENDLY FACTS & FIGURES PROJECT REPORT
EXECUTIVE BIOS Executive Director Chief Executive Officer Chief Operating Officer Chief Information Officer Chief Marketing Officer Chief Financial Officer Vice President PROJECT REPORT EXECUTIVE BIOS
Provide bios (one to three paragraphs) for each of your company s key stakeholders (e.g., CEO, VPs, CMOs, etc.), including their background, their current roles and major contributions within your company, and the ways in which they support your company s values, vision, and goals. Kiersten Cohen EXECUTIVE DIRECTOR PROJECT REPORT EXECUTIVE BIOS
Provide bios (one to three paragraphs) for each of your company s key stakeholders (e.g., CEO, VPs, CMOs, etc.), including their background, their current roles and major contributions within your company, and the ways in which they support your company s values, vision, and goals. Ryan Atwood CHIEF EXECUTIVE OFFICER PROJECT REPORT EXECUTIVE BIOS
DISCLAIMER Any articles, templates, or information provided by Smartsheet on the website are for reference only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information, articles, templates, or related graphics contained on the website. Any reliance you place on such information is therefore strictly at your own risk.
