Process of Launching an Enterprise: From Scanning Environment to Market Research

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The process of launching an enterprise involves scanning the environment, locating business opportunities, converting opportunities into reality, conducting market research, developing a business plan, and managing the entrepreneur. It starts with analyzing the external and internal environment, followed by identifying and capitalizing on business opportunities. The entrepreneur must then convert these opportunities into viable ventures through creativity, acquiring necessary skills, and thorough market research. Market research is essential for understanding buying behavior, preferences, and competition in the market.


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  1. PROCESS OF LAUNCHING AN ENTERPRISE SCANNING OF ENVIRONMENT LOCATING BUSINESS OPPORTUNITY CONVERTING OPPORTUNITY INTO REALITY MARKET RESEARCH DEVELOPING A BUSINESS PLAN TECHNO ECONOMIC FEASIBILITY PREPARARTION OF FEASIBILITY REPORT ACCUMULATING RESOURCES FINANCIAL PREPARATION GENERATING FUNDS LEGAL ISSUESORGANIZING PRODUCTION MARKETING OF THE PRODUCTS MANAGING ENTREPRENEUR

  2. PROCESS OF LAUNCHING AN ENTERPRISE 1. Scanning of environment: Refers to the efforts an entrepreneur uses for examining the external and internal environment before making a decision to start an enterprise. SCANNING OF ENVIRONMENT LOCATING BUSINESS OPPORTUNITY CONVERTING OPPORTUNITY INTO REALITY MARKET RESEARCH DEVELOPING A BUSINESS PLAN TECHNO ECONOMIC FEASIBILITY PREPARARTION OF FEASIBILITY REPORT ACCUMULATING RESOURCES FINANCIAL PREPARATION GENERATING FUNDS LEGAL ISSUESORGANIZING PRODUCTION MARKETING OF THE PRODUCTS MANAGING ENTREPRENEUR

  3. PROCESS OF LAUNCHING AN ENTERPRISE 2. Locating business opportunities Opportunities are opportunities will continue to exist for individuals willing to take the risk. unlimited. Entrepreneurial 1.The two major characteristics of a business opportunity are good and wide market scope i.e., gap between present or likely demand and supply. 2. An attractive, acceptable and reliable returns on investment. SCANNING OF ENVIRONMENT LOCATING BUSINESS OPPORTUNITY CONVERTING OPPORTUNITY INTO REALITY MARKET RESEARCH DEVELOPING A BUSINESS PLAN TECHNO ECONOMIC FEASIBILITY PREPARARTION OF FEASIBILITY REPORT ACCUMULATING RESOURCES FINANCIAL PREPARATION GENERATING FUNDS LEGAL ISSUESORGANIZING PRODUCTION MARKETING OF THE PRODUCTS MANAGING ENTREPRENEUR

  4. PROCESS OF LAUNCHING AN ENTERPRISE 3. Converting opportunity into reality The entrepreneur should plan systematically to convert the opportunities into reality in the following manner. 1. Through creativity and innovative ideas, products, services. 2. By acquiring technical and required skills 3. By collecting necessary information 4. By evaluating business opportunities through SWOT analysis SCANNING OF ENVIRONMENT LOCATING BUSINESS OPPORTUNITY CONVERTING OPPORTUNITY INTO REALITY MARKET RESEARCH DEVELOPING A BUSINESS PLAN TECHNO ECONOMIC FEASIBILITY PREPARARTION OF FEASIBILITY REPORT ACCUMULATING RESOURCES FINANCIAL PREPARATION GENERATING FUNDS LEGAL ISSUESORGANIZING PRODUCTION MARKETING OF THE PRODUCTS MANAGING ENTREPRENEUR

  5. PROCESS OF LAUNCHING AN ENTERPRISE 4. Market Research: It involves gathering information about a particular market followed by an analysis of that information to assess the buying behavior, preferences and to identify the competitors. price and SCANNING OF ENVIRONMENT LOCATING BUSINESS OPPORTUNITY CONVERTING OPPORTUNITY INTO REALITY MARKET RESEARCH DEVELOPING A BUSINESS PLAN TECHNO ECONOMIC FEASIBILITY PREPARARTION OF FEASIBILITY REPORT ACCUMULATING RESOURCES FINANCIAL PREPARATION GENERATING FUNDS LEGAL ISSUESORGANIZING PRODUCTION MARKETING OF THE PRODUCTS MANAGING ENTREPRENEUR

  6. PROCESS OF LAUNCHING AN ENTERPRISE 5. Developing a business plan : The entrepreneur has to prepare expected needs and projected results of the new business. It is a road map for a successful enterprise. SCANNING OF ENVIRONMENT LOCATING BUSINESS OPPORTUNITY CONVERTING OPPORTUNITY INTO REALITY MARKET RESEARCH DEVELOPING A BUSINESS PLAN TECHNO ECONOMIC FEASIBILITY PREPARARTION OF FEASIBILITY REPORT ACCUMULATING RESOURCES FINANCIAL PREPARATION GENERATING FUNDS LEGAL ISSUESORGANIZING PRODUCTION MARKETING OF THE PRODUCTS MANAGING ENTREPRENEUR

  7. PROCESS OF LAUNCHING AN ENTERPRISE 6. Techno-economic feasibility: The success of an enterprise depends upon the entrepreneur doing the right thing at the right time. Starting a new venture is a very challenging and rewarding task. It requires an analysis of the project in depth. SCANNING OF ENVIRONMENT LOCATING BUSINESS OPPORTUNITY CONVERTING OPPORTUNITY INTO REALITY MARKET RESEARCH DEVELOPING A BUSINESS PLAN TECHNO ECONOMIC FEASIBILITY PREPARARTION OF FEASIBILITY REPORT ACCUMULATING RESOURCES FINANCIAL PREPARATION GENERATING FUNDS LEGAL ISSUESORGANIZING PRODUCTION MARKETING OF THE PRODUCTS MANAGING ENTREPRENEUR

  8. SCANNING OF ENVIRONMENT LOCATING BUSINESS OPPORTUNITY CONVERTING OPPORTUNITY INTO REALITY MARKET RESEARCH DEVELOPING A BUSINESS PLAN TECHNO ECONOMIC FEASIBILITY PREPARARTION OF FEASIBILITY REPORT ACCUMULATING RESOURCES FINANCIAL PREPARATION GENERATING FUNDS LEGAL ISSUESORGANIZING PRODUCTION MARKETING OF THE PRODUCTS MANAGING ENTREPRENEUR To Be Continued .

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