Windows Platforms: A Lucrative Opportunity for Game Publishing
Windows Platforms
A profitable choice
Alex Rodríguez, Chief Operations Officer at Game Troopers
Usual steps to launch a game
•
The game is finished and is great!
•
No marketing strategy
•
No planned PR campaigns
•
Release only in iOS & Android / Steam
Publisher duties
Smart decision?
Smart decision?
iOS & Android publishing
•
Huge competition: 500 games released
daily
•
Unaffordable budget for user acquisition
•
Insider contacts on:
•
Press and media (exposure on release)
•
Apple and Google (features, visibility on the store)
•
iOS & Android actors = Large publishers + lucky indies
•
What are your chances?
Windows publishing (I)
•
Platform is lacking content. Big opportunity!
•
Easier to stand out of the crowd
•
Users are waiting for more titles
Windows publishing (II)
•
Publish in Windows Phone and Windows (PC)
•
Microsoft gets involved with new developers
•
Market is smaller, but…
•
…players spend money, as they do in other platforms!
Current picture
•
Windows Phone market share:
•
+100M active users
•
11% global market share
•
Market share steadily growing in:
•
Italy
•
France
•
Germany
•
Australia
•
Popular devices = 512 Mb
Near future
•
Entry devices > 1Gb RAM
•
New mobile flagships and powerful devices
•
Market share will grow in USA, UK and China
•
Specialized press is very confident, also Apple fanboys
•
Windows 10
•
High upgrading
rate:
+100M of activations
•
Universal apps: Publish your game across all Windows devices
Q
u
i
c
k
p
o
l
l
(don’t be shy)
Premium
titles
•
They make sense in Windows (as they do in Steam)
•
Out-of-the-box store in Windows 10
•
x8 number of installed apps through built-in store
•
Unity-enabled projects can be deployed in a few minutes
•
Don’t limit your creativity because of a store
‘
M
e
d
i
a
i
s
i
g
n
o
r
i
n
g
m
y
P
R
n
o
t
e
s
…
’
(we do
really know what it feels like)
Media exposure
•
Easier to reach
•
Eager to bring new content to
uses
•
Readers quickly become fans of your game
•
Boost in number of downloads
•
Coordination in the release/update process
A
l
o
n
g
t
i
m
e
a
g
o
i
n
a
g
a
l
a
x
y
f
a
r
,
f
a
r
a
w
a
y
…
A
game got featured by Apple
Microsoft store features
•
Gets involved in releases and updates
•
Features your games worldwide
•
Highest ranks in the charts
•
Maximum visibility in the stores
•
Social media flood
Conclusions
•
There are Windows Phone users
•
… and they want to spend their money
•
The user base is boosting with Windows 10
•
F2P
and Premium titles are welcome
•
Support low-end devices
•
Easier to get awareness
•
In the media
•
In the stores
This is fine Alex, but now…
S
h
o
w
m
e
t
h
e
m
o
n
e
y
,
p
l
e
a
s
e
Success stories (I)
•
Tiny Troopers
•
Windows Phone: 3.25M downloads
•
Windows 8 & 10: 1M downloads
•
Recognised IP
•
Made in Unity
•
50K DAU
•
Xbox Live-enabled
•
Supports 512Mb devices
•
60K purchases
Success stories (II)
•
Make It Rain:
•
Made with cocos2d-x
•
750K downloads (Windows & WP combined)
•
Xbox Live-enabled
•
Supports 512Mb devices
•
85K purchases
Success stories (III)
•
Overkill 3
•
Hardcore players
•
Windows 10 (only): 1M downloads
•
Made in Unity
•
Xbox Live-enabled
•
40K purchases
Questions?
•
We are publishing games only in Windows Phone & Windows, with
Xbox Live access
•
Your game is welcome at
alex.rodriguez@gametroopers.net
Windows platforms offer a unique opportunity for game publishers to capitalize on a less competitive market, stand out from the crowd, and reach a growing user base. With a focus on Windows Phone and Windows PC, Microsoft's involvement and the potential for universal apps across all Windows devices present a promising landscape for game developers seeking to expand their reach and maximize profits.
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Presentation Transcript
Windows Platforms A profitable choice Alex Rodr guez, Chief Operations Officer at Game Troopers
Usual steps to launch a game The game is finished and is great! No marketing strategy No planned PR campaigns Release only in iOS & Android / Steam Publisher duties Smart decision?
iOS & Android publishing Huge competition: 500 games released daily Unaffordable budget for user acquisition Insider contacts on: Press and media (exposure on release) Apple and Google (features, visibility on the store) iOS & Android actors = Large publishers + lucky indies What are your chances?
Windows publishing (I) Platform is lacking content. Big opportunity! Easier to stand out of the crowd Users are waiting for more titles
Windows publishing (II) Publish in Windows Phone and Windows (PC) Microsoft gets involved with new developers Market is smaller, but players spend money, as they do in other platforms!
Current picture Windows Phone market share: +100M active users 11% global market share Market share steadily growing in: Italy France Germany Australia Popular devices = 512 Mb
Near future Entry devices > 1Gb RAM New mobile flagships and powerful devices Market share will grow in USA, UK and China Specialized press is very confident, also Apple fanboys Windows 10 High upgrading rate: +100M of activations Universal apps: Publish your game across all Windows devices
Quick poll Quick poll (don t be shy)
Premium titles They make sense in Windows (as they do in Steam) Out-of-the-box store in Windows 10 x8 number of installed apps through built-in store Unity-enabled projects can be deployed in a few minutes Don t limit your creativity because of a store
Media is Media is ignoring ignoring my my PR notes PR notes (we do really know what it feels like)
Media exposure Easier to reach Eager to bring new content to uses Readers quickly become fans of your game Boost in number of downloads Coordination in the release/update process
A A long long time time ago ago in a in a galaxy galaxy far far, , far far away away A game got featured by Apple
Microsoft store features Gets involved in releases and updates Features your games worldwide Highest ranks in the charts Maximum visibility in the stores Social media flood
Conclusions There are Windows Phone users and they want to spend their money The user base is boosting with Windows 10 F2P and Premium titles are welcome Support low-end devices Easier to get awareness In the media In the stores
This is fine Alex, but now Show me the money, please Show me the money, please
Success stories (I) Tiny Troopers Windows Phone: 3.25M downloads Windows 8 & 10: 1M downloads Recognised IP Made in Unity 50K DAU Xbox Live-enabled Supports 512Mb devices 60K purchases
Success stories (II) Make It Rain: Made with cocos2d-x 750K downloads (Windows & WP combined) Xbox Live-enabled Supports 512Mb devices 85K purchases
Success stories (III) Overkill 3 Hardcore players Windows 10 (only): 1M downloads Made in Unity Xbox Live-enabled 40K purchases
Questions? We are publishing games only in Windows Phone & Windows, with Xbox Live access Your game is welcome at alex.rodriguez@gametroopers.net
