Visual Media and Marketing Training Event: CNH Key Club Region Conference 2019

 
Visual Media and
Marketing
 
Name, 
Position
 
Region Training Conference 
201
9
 
Media
the primary means of
mass communication
Visual Media includes
Photography,
Videography, Graphic
Design, Fashion,
Architecture, and etc.
 
VISUAL MEDIA
 
Definition
The art of taking and processing photos
What is the relevance?
Preserves memories from an event
Can be created by any person with
access to a camera
Can be used in conjunction
with other media
 
Photography
 
Definition
The art of making video films
What is the relevance?
Preserves memories/moments; Can be
created by anyone; Can be used in
conjunction with other forms of media
A more engaging form of media that
can be made more unique and creative
 
Videography
 
Definition
The art of combining images,
words, and ideas
What is the relevance?
Flexible marketing tool
Widely used for marketing
 
Graphic Design
 
Visual media triad
Photo editing, video editing, and graphic
design
What you should keep in mind
Use what you have (BEE 
resourceful
!)
Find inspiration from friends and social
media to improve your art
Reflect on how your audience 
reacts in
order to improve your work
 
Editor Tips
 
Good marketing is about good
communication!
 
MARKETING
 
BEE good at
communication!
 
Tools
Cameras
Phone, DSLR, Point & Shoot
Accessories, such as tripods, are helpful!
Computers
Tips
Don’t just aim for the biggest and most
expensive tools, BEE creative with what you
can afford
 
Tools
 
Photo Editing
Adobe Lightroom; VSCO (for Smart Phones)
Video
iMovie or Windows Movie Maker; Premiere Pro;
Final Cut Pro; Sony Vegas
Graphic Design
Canva.com (for beginners); Adobe Photoshop
and Illustrator; Inkscape
 
Applications
 
Definition
Name, slogan, sign, symbol, design, or a
combination that identifies and gives
consistency to a group or organization
Why is it relevant?
Helps the audience easily identify the
group or item (ex. the Key Club Seal
identifies Key Club)
 
Branding
 
What makes Key Club, Key Club?
Wordmark
Seal
Fonts
Colors
Borders
Refer to the Cyber Key for more!
 
Graphic Standards
 
Social Media is incredibly popular,
being used by many around the
globe
Accounts to use for appropriate and
effective marketing
Facebook; Instagram; Twitter; YouTube
BEE safe and keep private info. to
yourself. (Refer to SafeKEY initiative!)
 
Social Media
 
Stay updated!
Facebook: @calinevhakeyclub
Instagram: @cnh_keyclub
Twitter: @CNHKeyClub
YouTube: CNH Key Club
Reflector Groups
cnhkeyclub.org > Resources > Reflector
Groups
 
District Updates
 
Questions?
Comments?
Concerns?
 
 
Kelly Tran
,
 
District Visual Media Editor, 2017-2018
Nathaniel Banlusak
, Communications & Marketing Committee Chair, 2018-2019
Daniel Chong
, Membership Development & Education Chair, 2019-2020
 
Acknowledgements
 
The CNH Key Club District would like to acknowledge the following individuals who have
contributed to this presentation over the years.
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Explore the world of visual media and marketing through photography, videography, graphic design, and more at the CNH Key Club Region Training Conference 2019. Discover the significance of photography in preserving event memories, the creativity of videography, and the flexibility of graphic design as a marketing tool. Get valuable insights from editor tips on photo and video editing, as well as graphic design. Enhance your communication skills and learn essential tools for creating engaging visual content. Elevate your marketing strategies by being innovative and resourceful in utilizing available resources.

  • Visual Media
  • Marketing Training
  • Photography
  • Videography
  • Graphic Design

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  1. CNH|KEY CLUB Visual Media and Marketing Training Event Region Training Conference 2019 Presented by Name, Position CNH | California-Nevada-Hawaii Key Club District District Education

  2. VISUAL MEDIA Media the primary means of mass communication Visual Media includes Photography, Videography, Graphic Design, Fashion, Architecture, and etc. CNH | California-Nevada-Hawaii Key Club District District Education

  3. Photography Definition The art of taking and processing photos What is the relevance? Preserves memories from an event Can be created by any person with access to a camera Can be used in conjunction with other media CNH | California-Nevada-Hawaii Key Club District District Education

  4. Videography Definition The art of making video films What is the relevance? Preserves memories/moments; Can be created by anyone; Can be used in conjunction with other forms of media A more engaging form of media that can be made more unique and creative CNH | California-Nevada-Hawaii Key Club District District Education

  5. Graphic Design Definition The art of combining images, words, and ideas What is the relevance? Flexible marketing tool Widely used for marketing CNH | California-Nevada-Hawaii Key Club District District Education

  6. Editor Tips Visual media triad Photo editing, video editing, and graphic design What you should keep in mind Use what you have (BEE resourceful!) Find inspiration from friends and social media to improve your art Reflect on how your audience reacts in order to improve your work CNH | California-Nevada-Hawaii Key Club District District Education

  7. MARKETING Good marketing is about good communication! BEE good at communication! CNH | California-Nevada-Hawaii Key Club District District Education

  8. Tools Tools Cameras Phone, DSLR, Point & Shoot Accessories, such as tripods, are helpful! Computers Tips Don t just aim for the biggest and most expensive tools, BEE creative with what you can afford CNH | California-Nevada-Hawaii Key Club District District Education

  9. Applications Photo Editing Adobe Lightroom; VSCO (for Smart Phones) Video iMovie or Windows Movie Maker; Premiere Pro; Final Cut Pro; Sony Vegas Graphic Design Canva.com (for beginners); Adobe Photoshop and Illustrator; Inkscape CNH | California-Nevada-Hawaii Key Club District District Education

  10. Branding Definition Name, slogan, sign, symbol, design, or a combination that identifies and gives consistency to a group or organization Why is it relevant? Helps the audience easily identify the group or item (ex. the Key Club Seal identifies Key Club) CNH | California-Nevada-Hawaii Key Club District District Education

  11. Graphic Standards What makes Key Club, Key Club? Wordmark Seal Fonts Colors Borders Refer to the Cyber Key for more! CNH | California-Nevada-Hawaii Key Club District District Education

  12. Social Media Social Media is incredibly popular, being used by many around the globe Accounts to use for appropriate and effective marketing Facebook; Instagram; Twitter; YouTube BEE safe and keep private info. to yourself. (Refer to SafeKEY initiative!) CNH | California-Nevada-Hawaii Key Club District District Education

  13. District Updates Stay updated! Facebook: @calinevhakeyclub Instagram: @cnh_keyclub Twitter: @CNHKeyClub YouTube: CNH Key Club Reflector Groups cnhkeyclub.org > Resources > Reflector Groups CNH | California-Nevada-Hawaii Key Club District District Education

  14. Questions? Comments? Concerns? CNH | CNH | California-Nevada-Hawaii Key Club District District Education District Education CNH | California-Nevada-Hawaii Key Club District California-Nevada-Hawaii Key Club District District Education

  15. Acknowledgements The CNH Key Club District would like to acknowledge the following individuals who have contributed to this presentation over the years. Kelly Tran, District Visual Media Editor, 2017-2018 Nathaniel Banlusak, Communications & Marketing Committee Chair, 2018-2019 Daniel Chong, Membership Development & Education Chair, 2019-2020 CNH | CNH | California-Nevada-Hawaii Key Club District District Education District Education CNH | California-Nevada-Hawaii Key Club District California-Nevada-Hawaii Key Club District District Education

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