Graphic Standards Training for CNH Key Club Region Conference 2019

Graphic Standards
Name
, Position
Region Training Conference 
201
9
WHEN
 do we use Graphic Standards?
Branding
Allows work to easily be identified with Key Club
Provides a consistent image to Key Club
Maintains a professional image
WHY
 do we use Graphic Standards?
Meeting agendas
Newsletters/Publications
Recognition
Advertisements
Professional Documents
Training/Meeting PowerPoints
Just about all things CNH,
graphic standards is the way!
Using Key Club logos
The Basics
   
Must be placed on a neutral
color background
Maintain the original shape;
logos s
hould never be distorted
CNH District Map Logo should
not be next to KCI Logo
CNH Word Art
The “CNH” must be bolded 
W
ord art must be expanded by 6pt. or 18% at a 36 pt.
size 
MUST be 
placed 
at
 the top right
 
of the document,
aligned the end of the “B” of “CLUB” with the start of
the pencil's tip.
CNH
 | KEY CLUB
Fonts
Don’t have access to
one of these fonts or
want try out others?
You can download
fonts from here!
dafont.com
fontsquirrel.com
fonts.com*
fontshop.com*
veer.com*
* = may require purchase
Fonts
 
Fonts like Century Gothic, 
Verdana, 
or 
Goudy Old Style
would be used for more official Key Club publications
or document such as:
Meeting Agendas
Club/Division Newsletter
Fonts like 
walk around the block
 will be used for
titles of articles, attention grabbing details, or for
divisons!
NOTE
: You are required to use graphic standards if you
are promoting the District.
Using the Pencil
Full width of the document
ONLY 
text can overlay the pencil. 
M
ust be facing right 
Multiple pencils cannot be on top of each other 
The pencil can only placed on the 
top
 of the page 
The pencil must be 
horizontal 
The pencil must be on, but are not limited to, the first
page of all Key Club documents which 
D
oes not
 include graphics, info graphics, and
media
Standard Pencil VS Scribble Pencil
Scribble Pencil could be used on advertisements,
meeting agendas, any unofficial Key Club documents.
Standard Pencil should be used on Club/Division
newsletters, agendas, meeting/training PowerPoints, or
any official KC publications.
Using the pencil
Using the pencil
?
?
 
Questions?
Comments? 
Concerns?
Go for it!
Acknowledgements
Tina Bui
, Graphics Department Coordinator, 2014-4015
Raymond Guan
, Graphics Department Team Member, 2014-2015
Member Relations Committee
, 2015-2016
Gaby
 
Yonarta
, Graphics Department Coordinator, 2016-2017
Trinity Tran Nguyen
, Graphics Department Coordinator, 2017-2018
Nathaniel Banlusak
, Communications and Marketing Committee Chair, 2018-2019
Daniel Chong
, Membership Development and Education Chair, 2019-2020
The CNH Key Club District would like to acknowledge the following individuals who have
contributed to this presentation over the years.
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This document highlights the importance of graphic standards in maintaining a consistent and professional image for the California-Nevada-Hawaii Key Club District. It covers the use of logos, word art, fonts, and guidelines for design elements. Emphasis is placed on branding, identification with Key Club, and the appropriate application of graphic standards in various materials such as agendas, newsletters, publications, and more.

  • Branding
  • Graphic Standards
  • Key Club
  • Design Guidelines
  • California-Nevada-Hawaii

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  1. CNH|KEY CLUB Graphic Standards Training Event Region Training Conference 2019 Presented by Name, Position CNH | California-Nevada-Hawaii Key Club District District Education

  2. WHY do we use Graphic Standards? Branding Allows work to easily be identified with Key Club Provides a consistent image to Key Club Maintains a professional image WHEN do we use Graphic Standards? Meeting agendas Newsletters/Publications Recognition Advertisements Professional Documents Training/Meeting PowerPoints Just about all things CNH, graphic standards is the way! CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 2

  3. Using Key Club logos The Basics Must be placed on a neutral color background Maintain the original shape; logos should never be distorted CNH District Map Logo should not be next to KCI Logo CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 3

  4. CNH Word Art The CNH must be bolded Word art must be expanded by 6pt. or 18% at a 36 pt. size MUST be placed at the top right of the document, aligned the end of the B of CLUB with the start of the pencil's tip. CNH | KEY CLUB CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 4

  5. Fonts Don t have access to one of these fonts or want try out others? You can fonts from here! dafont.com fontsquirrel.com fonts.com* fontshop.com* veer.com* * = may require purchase download CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 5

  6. Fonts Fonts like Century Gothic, Verdana, or Goudy Old Style would be used for more official Key Club publications or document such as: Meeting Agendas Club/Division Newsletter Fonts like walk around the block will be used for titles of articles, attention grabbing details, or for divisons! NOTE: You are required to use graphic standards if you are promoting the District. CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 6

  7. Using the Pencil Full width of the document ONLY text can overlay the pencil. Must be facing right Multiple pencils cannot be on top of each other The pencil can only placed on the top of the page The pencil must be horizontal The pencil must be on, but are not limited to, the first page of all Key Club documents which Does not include graphics, info graphics, and media CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 7

  8. Standard Pencil VS Scribble Pencil Standard newsletters, agendas, meeting/training PowerPoints, or any official KC publications. Pencil should be used on Club/Division Scribble Pencil could be used on advertisements, meeting agendas, any unofficial Key Club documents. CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 8

  9. Using the pencil CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 9

  10. Using the pencil CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 10

  11. Questions? Comments? Concerns? Go for it! CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 11

  12. Acknowledgements The CNH Key Club District would like to acknowledge the following individuals who have contributed to this presentation over the years. Tina Bui, Graphics Department Coordinator, 2014-4015 Raymond Guan, Graphics Department Team Member, 2014-2015 Member Relations Committee, 2015-2016 Gaby Yonarta, Graphics Department Coordinator, 2016-2017 Trinity Tran Nguyen, Graphics Department Coordinator, 2017-2018 Nathaniel Banlusak, Communications and Marketing Committee Chair, 2018-2019 Daniel Chong, Membership Development and Education Chair, 2019-2020 CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 12

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