Graphic Standards Training for CNH Key Club Region Conference 2019

This document highlights the importance of graphic standards in maintaining a consistent and professional image for the California-Nevada-Hawaii Key Club District. It covers the use of logos, word art, fonts, and guidelines for design elements. Emphasis is placed on branding, identification with Key Club, and the appropriate application of graphic standards in various materials such as agendas, newsletters, publications, and more.

• Branding
• Graphic Standards
• Key Club
• Design Guidelines
• California-Nevada-Hawaii

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1. CNH|KEY CLUB Graphic Standards Training Event Region Training Conference 2019 Presented by Name, Position CNH | California-Nevada-Hawaii Key Club District District Education

2. WHY do we use Graphic Standards? Branding Allows work to easily be identified with Key Club Provides a consistent image to Key Club Maintains a professional image WHEN do we use Graphic Standards? Meeting agendas Newsletters/Publications Recognition Advertisements Professional Documents Training/Meeting PowerPoints Just about all things CNH, graphic standards is the way! CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 2

3. Using Key Club logos The Basics Must be placed on a neutral color background Maintain the original shape; logos should never be distorted CNH District Map Logo should not be next to KCI Logo CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 3

4. CNH Word Art The CNH must be bolded Word art must be expanded by 6pt. or 18% at a 36 pt. size MUST be placed at the top right of the document, aligned the end of the B of CLUB with the start of the pencil's tip. CNH | KEY CLUB CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 4

5. Fonts Don t have access to one of these fonts or want try out others? You can fonts from here! dafont.com fontsquirrel.com fonts.com* fontshop.com* veer.com* * = may require purchase download CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 5

6. Fonts Fonts like Century Gothic, Verdana, or Goudy Old Style would be used for more official Key Club publications or document such as: Meeting Agendas Club/Division Newsletter Fonts like walk around the block will be used for titles of articles, attention grabbing details, or for divisons! NOTE: You are required to use graphic standards if you are promoting the District. CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 6

7. Using the Pencil Full width of the document ONLY text can overlay the pencil. Must be facing right Multiple pencils cannot be on top of each other The pencil can only placed on the top of the page The pencil must be horizontal The pencil must be on, but are not limited to, the first page of all Key Club documents which Does not include graphics, info graphics, and media CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 7

8. Standard Pencil VS Scribble Pencil Standard newsletters, agendas, meeting/training PowerPoints, or any official KC publications. Pencil should be used on Club/Division Scribble Pencil could be used on advertisements, meeting agendas, any unofficial Key Club documents. CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 8

9. Using the pencil CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 9

10. Using the pencil CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 10

11. Questions? Comments? Concerns? Go for it! CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 11

12. Acknowledgements The CNH Key Club District would like to acknowledge the following individuals who have contributed to this presentation over the years. Tina Bui, Graphics Department Coordinator, 2014-4015 Raymond Guan, Graphics Department Team Member, 2014-2015 Member Relations Committee, 2015-2016 Gaby Yonarta, Graphics Department Coordinator, 2016-2017 Trinity Tran Nguyen, Graphics Department Coordinator, 2017-2018 Nathaniel Banlusak, Communications and Marketing Committee Chair, 2018-2019 Daniel Chong, Membership Development and Education Chair, 2019-2020 CNH | California-Nevada-Hawaii Key Club District District Education 7/29/2017 12