Unlocking Non-Dues Revenue Growth Through Learning Subscriptions
Associations are leveraging learning subscriptions to boost non-dues revenue by offering extended access to educational content. By providing flexibility and choice to members, these subscriptions encourage lifelong learning and facilitate professional development. Case studies show significant revenue increases and highlight the benefits for both associations and members in adopting this model.
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American Planning Association Ran a learning subscription pilot to offer 6 months extended access to conference recordings. 30 day access is included in conference 90% uptake by attendees Expanded subscription to include all content Significantly increased non-dues revenue Read more in Associations Now: Can you boost revenues with an eLearning subscription?
American Society of Association Executives Offers annual subscription to library of online learning content ASAE Learning Online Offers 30 day subscriptions to Online Course Collections, bundled by subject matter for access to exclusive content curated for learners to achieve credits toward achieving their CAE requirements. Sell at different price points to members and non-members Significantly increased non-dues revenue
American Speech Language Hearing Association Does your business model support facilitate lifelong learning and best practice for effective learning? Are you able to retain cohorts across longer periods of time to re-engage them in material or expand on prior instruction? Are your learners consuming lots of educational content, or simply focusing on just what they need, their required hours of training for the year? Read more in Jack Coursen s article for Leading Learning: Learning Subscriptions: Where Lifelong Learning (and Long-Term Revenue) Is Actually Possible
The National Alliance for Insurance Education and Research Switched from bulk purchase of licenses for content for their corporate members, to offering a subscription model. Realized significant increase in non-dues revenue when created a marketing campaign to appeal to and spotlight learning pathways within the subscription for different learner personas/identities different job roles within the industry. Read more on the WBT Systems Association Learning Blog: How Subscriptions and Corporate Learning Portals Helped the Alliance Quintuple Online Education Revenue
Learning Subscriptions: A win-win for Associations and Members The Learning Subscription model complements lifelong learning and encourages best practices in effective learning. For members: More choice and flexibility to learn on their own terms. Subscriptions lower the barriers to entry for professional development For Associations: Increase non-dues revenue, more predictable revenue for budgeting Increase learner engagement and retention. Appeal to a wider audience Reduce administration, focus more on adding value for learners
Learning Subscriptions: Resources Non Dues-a-Palooza On-Demand: Revenue Success from Scratch: One Association's Story Video interview with William Hold of The National Alliance for Insurance Education and Research Hubspot: What s a Subscription Business Model & How Does It Work? WBT Systems Association Learning Blog: Learning Subscriptions Help Good Intentions Come to Life How Could Your Association s Learning Business Shape a Better Future for Your Industry?
Thank you for your time today! Its always fun connecting with the Non Dues-a-Palooza community and I hope to see some of you in Nashville in September! If you have any questions, please contact me at: michelle.brien@wbtsystems.com Or visit our website and blog at: www.wbtsystems.com
