The Power of Email Marketing: Transforming Business Success
Your
busine
s
s
success starts with
Marketing
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.
www.
iDreamBiz
.com
SOME FACTS ABOUT EMAIL
MARKETING
For every $1 spent, $44.25 is the average
return on email marketing investment.
Email marketing has an ROI of 4,300%
95% of online consumers use email.
The Radicati Group forecasts the email
audience will grow from 2.42 billion this
year to 2.76 billion by 2017.
94% of businesses use email while only
61% of them use social media.
www.
iDreamBiz
.com
Are You REALLY Doing It
RIGHT?
43% of all emails are now being opened via
a mobile device&69% of mobile users delete
emails that aren't optimized for mobile. Are
you sending responsive emails?
Suppressing anyone in your list who hasn't
engaged with your emails in over a year
increases your deliverability rate by 3-5%
immediately. Have you ever considered
cleaning your email list?
33% of email recipients open email
based on subject line alone & Subject
lines fewer than 10 characters long had
an open rate of 58%.Does your subject
lines really stand out in inboxes?
Spam filters work on a point system
and hates sloppy codes. Does your
developer test email newsletter?
www.
iDreamBiz
.com
D
o
Y
o
u
K
N
O
W
?
BENEFITS OF USING
MARKETING
www.
iDreamBiz
.com
D
R
I
P
C
A
M
P
A
I
G
N
S
E
N
G
A
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E
M
A
I
L
M
A
R
K
E
T
I
N
G
In 2015, Drip Campaigns are
really playing an important role
in nurturing leads and
converting it to sales. People
love to see your stuff before
ordering your services this is
where Drip Marketing comes
in.
Engage Email Marketing is an
another way to stay in touch
with your audience. Businesses
are sharing regular contents
with their subscribers like
blogs, webinars, events etc. in
order to engage them with
their product and services.
www.
iDreamBiz
.com
What is REALLY Working in
2015
E
C
O
M
M
E
R
C
E
M
A
R
K
E
T
I
N
G
V
I
D
E
O
E
M
A
I
L
S
eCommerce portals gradually
shifting to behavior based
email campaigns. They track
who abandoned cart in their
store, what visitors are
searching for, reselling products
after last purchase, product
review etc.
Use of Video within emails.
Video plays a vital role when it
comes to delivering
information in most effective
manner. These days
Businesses using Video as a
most favorable tool for
building trust.
www.
iDreamBiz
.com
What is REALLY Working in
2015
R
E
S
P
O
N
S
I
V
E
E
M
A
I
L
S
P
O
P
-
U
P
F
O
R
M
S
As you already know, 43%
emails open on mobile
these days so sending
responsive email is a
another key to maximize
email ROI.
Trend of using of pop forms
to increase the subscriber
base. It’s really helping
online stores in building list
for future sales and
comparably website bounce
rate has been drop down
tremendously.
www.
iDreamBiz
.com
What is REALLY Working in
2015
Email Campaign
Management
9
A New Form of Email Marketing
www.
iDreamBiz
.com
iDreamBiz WORKING
PROCESS
www.
iDreamBiz
.com
Email Marketing Workflow at
iDreamBiz
Presented here is a snippet of how we execute our email marketing
campaigns.
How iDreamBiz Can HELP You With Your
Email Marketing Tasks
www.
iDreamBiz
.com
www.
iDreamBiz
.com
EMAIL PLATFORMS WE
WORK ON
How We Assure Quality
Services
Test, Test & Test is the key to assure quality services in Email Marketing . We use tools like Litmus or EmailOnAcid to test your
email campaigns before they reach to your customers. We split test various designs to ensure maximum conversion and ROI.
E
m
a
i
l
O
n
A
c
i
d
Email On Acid is a self-serve email testing platform that
aims to help users email marketing campaigns through
targeting and improving render ability, deliverability, and
click-through.
www.
iDreamBiz
.com
L
I
T
M
U
S
Litmus is a simple, web-based application that is the perfect
complement to VerticalResponse, MailChimp, or any other
mailing tool you’re using. Litmus is the email marketer’s
secret weapon for bulletproof campaigns.
What Our
CLIENTS
Say About Us
www.
iDreamBiz
.com
I
n
v
e
s
t
o
r
s
C
l
i
n
i
c
We have used iDreamBiz
several times and they are
responsive and provide high
quality HTML designs that
meet our needs. Highly
recommend.
S
i
m
o
n
,
X
t
r
a
l
i
g
h
t
s
.
c
o
m
So far these guys are doing an
amazing job for my Email
marketing. While our SEO is
doing trash, our Email
marketing is actually doing so
well that we don't even need
SEO anymore! Their service is
generating wonderful ROI
than any other marketing
channels now.
B
i
k
e
2
P
o
w
e
r
Working with iDreamBiz has
been fantastic. The quality of
work produced has been
outstanding. Great
communication and quick
turn around. They are very
efficient meeting all
expectations upon delivering
the project on time with a
great results.
T
e
c
h
M
a
h
i
n
d
r
a
Work was done very well, on
time with good
communication. We like the
ability to track and improve
success rates with accurate
metrics.
P
a
r
a
g
P
a
t
e
l
,
F
o
r
e
s
i
g
h
t
I can't say how wonderful it
was to work with this team.
We needed what seemed like
endless adjustments due to
our misunderstanding of
technology. These guys not
once lost patience but quickly
strove to explain what could
be and could not be done.
Some of Our
Clients
18
www.
iDreamBiz
.com
O
FFICE
LOCATION
www.
iDreamBiz
.com
India
G-275, 3rd Floor, Sec-63,
Noida - 201301
0120- 4115530
info@idreambiz.com
www.
iDreamBiz
.com
T
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Harness the potential of email marketing to drive sales, increase customer profitability, and maximize marketing ROI. Learn about the benefits, facts, and strategies to optimize email campaigns for success. Discover why iDreamBiz stands out as the e-Transformers in the web solutions industry, and unlock the key to establishing strong relationships with your audience through targeted global reach and effective tracking feedback.
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Presentation Transcript
Your business success starts with Email Marketing
Why Why iDreamBiz iDreamBiz We at iDreamBiz Visualize our team to be acknowledged as the e e- -Transformers committed to deliver the highest quality Web Solutions and Services, bringing in altogether new dimensions to the online existence and business for their clients. Transformers who are www.iDreamBiz.com
SOME FACTS ABOUT EMAIL MARKETING Emails Read on Mobile 23% For every $1 spent, $44.25 is the average return on email marketing investment. Email marketing has an ROI of 4,300% 95% of online consumers use email. Email Read on Webmail 44% The Radicati Group forecasts the email audience will grow from 2.42 billion this year to 2.76 billion by 2017. 94% of businesses use email while only 61% of them use social media. Emails Read on Desktop 33% www.iDreamBiz.com
Are You REALLY Doing It RIGHT? Do You Do You KNOW? KNOW? 43% of all emails are now being opened via a mobile device&69% of mobile users delete emails that aren't optimized for mobile. Are you sending responsive emails? 33% of email recipients open email based on subject line alone & Subject lines fewer than 10 characters long had an open rate of 58%.Does your subject lines really stand out in inboxes? Suppressing anyone in your list who hasn't engaged with your emails in over a year increases your deliverability rate by 3-5% immediately. Have you ever considered cleaning your email list? Spam filters work on a point system and hates sloppy codes. Does your developer test email newsletter? www.iDreamBiz.com
BENEFITS OF USING EMAIL MARKETING Driving More Sales Conversions Driving More Sales Conversions Increasing Customer Profitability Increasing Customer Profitability 3 2 Maximizing Your Marketing ROI Maximizing Your Marketing ROI 1 Email is an easy and inexpensive way of establishing early and long-lasting relationships. Award VIP s with free coupon and referral reward. Building relationship is a key. Email marketing is 20 times more cost-effective than traditional media. It's six to 12 times less expensive to sell to an existing customer than to a new one. Gently nurture a prospect through the sales process, provide important data and drive the prospect to your Website. Campaign response generally occurs within 48 hours. Targeted Global Reach Targeted Global Reach Improving Tracking & Feedback Improving Tracking & Feedback 4 5 Segment email list based on customer s behavior based on their purchase history or actions. Globally reach to targeted audience who are really interested in your product & services. Most types of marketing and advertising are difficult to measure but with email, everything can be tracked. Get valuable feedback as you strive to grow your business. www.iDreamBiz.com
What is REALLY Working in 2015 ENGAGE EMAIL MARKETING ENGAGE EMAIL MARKETING DRIP CAMPAIGNS DRIP CAMPAIGNS In 2015, Drip Campaigns are really playing an important role in nurturing leads and converting it to sales. People love to see your stuff before ordering your services this is where Drip Marketing comes in. Engage Email Marketing is an another way to stay in touch with your audience. Businesses are sharing regular contents with their subscribers like blogs, webinars, events etc. in order to engage them with their product and services. www.iDreamBiz.com
What is REALLY Working in 2015 VIDEO EMAILS VIDEO EMAILS ECOMMERCE MARKETING ECOMMERCE MARKETING eCommerce portals gradually shifting to behavior based email campaigns. They track who abandoned cart in their store, what visitors are searching for, reselling products after last purchase, product review etc. Use of Video within emails. Video plays a vital role when it comes to delivering information in most effective manner. These days Businesses using Video as a most favorable tool for building trust. www.iDreamBiz.com
What is REALLY Working in 2015 POP POP- -UP FORMS UP FORMS RESPONSIVE EMAILS RESPONSIVE EMAILS Trend of using of pop forms to increase the subscriber base. It s really helping online stores in building list for future sales and comparably website bounce rate has been drop down tremendously. As you already know, 43% emails open on mobile these days so sending responsive email is a another key to maximize email ROI. www.iDreamBiz.com
Email Campaign Management A New Form of Email Marketing 3rd PARTY INTEGRATIONS CALENDAR PLANNING The frequency, and occasion of delivery of your emails make a huge importance to the open rates of emails and consequently, your revenue growth. Businesses around the world use applications suited to their needs, and hence there are numerous CRMs. We help you integrate them with email marketing. MARKETING AUTOMATION LIST MANAGEMENT Customers at every stage of the lifecycle behave differently, and demand a different care, and so should our emails. We help you organize or segment your email list into categories relevant to your requirements. REPORT & ANALYSIS TEMPLATE DESIGNING We design, send and measure how many emails made to your customer s inbox. A full report on how customers responded to your emails. Plain text emails don t work anymore. We design emails riddled with images and rich text to compel customers to buy or click through. 9 www.iDreamBiz.com
iDreamBiz WORKING PROCESS First, we will understand your business model, traffic and current email marketing campaigns. SCREENING SCREENING After screening process, we will come up basic email marketing plan depending upon your budget. MARKETING MARKETING PLAN PLAN Upon Approval, our team will develop Web Forms, Integrations, email newsletters etc. DEVELOPMENT DEVELOPMENT Our marketing managers will execute campaigns as per marketing plan. EXECUTION EXECUTION REPORTING REPORTING We will share reports with our feedback. www.iDreamBiz.com
Presented here is a snippet of how we execute our email marketing campaigns.
How iDreamBiz Can HELP You With Your Email Marketing Tasks Custom integrations for behavior based campaigns. Our template experts will design, code & test email newsletter prior to schedule. Ongoing optimization for higher conversion. Customize Web Forms and Drip Campaigns. Customize reporting & analysis. Email List & Campaign Management. www.iDreamBiz.com
EMAIL PLATFORMS WE WORK ON www.iDreamBiz.com
How We Assure Quality Services Test, Test & Test is the key to assure quality services in Email Marketing . We use tools like Litmus or EmailOnAcid to test your email campaigns before they reach to your customers. We split test various designs to ensure maximum conversion and ROI. LITMUS LITMUS EmailOnAcid EmailOnAcid Litmus is a simple, web-based application that is the perfect complement to VerticalResponse, MailChimp, or any other mailing tool you re using. Litmus is the email marketer s secret weapon for bulletproof campaigns. Email On Acid is a self-serve email testing platform that aims to help users email marketing campaigns through targeting and improving render ability, deliverability, and click-through. www.iDreamBiz.com
What Our CLIENTS Say About Us Simon, Xtralights.com Simon, Xtralights.com So far these guys are doing an amazing job for my Email marketing. While our SEO is doing trash, our Email marketing is actually doing so well that we don't even need SEO anymore! Their service is generating wonderful ROI than any other marketing channels now. Parag Patel, Foresight Parag Patel, Foresight I can't say how wonderful it was to work with this team. We needed what seemed like endless adjustments due to our misunderstanding of technology. These guys not once lost patience but quickly strove to explain what could be and could not be done. Bike2Power Bike2Power Working with iDreamBiz has been fantastic. The quality of work produced has been outstanding. Great communication and quick turn around. They are very efficient meeting all expectations upon delivering the project on time with a great results. Tech Mahindra Tech Mahindra Investors Clinic Investors Clinic We have used iDreamBiz several times and they are responsive and provide high quality HTML designs that meet our needs. Highly recommend. Work was done very well, on time with good communication. We like the ability to track and improve success rates with accurate metrics. www.iDreamBiz.com
Some of Our Clients 18 www.iDreamBiz.com
OFFICE LOCATION India G-275, 3rd Floor, Sec-63, Noida - 201301 info@idreambiz.com 0120- 4115530 www.iDreamBiz.com
THANKS FOR WATCHING THANKS FOR WATCHING www.iDreamBiz.com
