Enhancing Marketing Strategies: Email, Automation, Analytics
Inbound Statistics
Slides
Close & Delight
1
Send personalized, beautiful emails that your prospects will
look forward to receiving and measure which messages are
most effective.
•
59% of B2B marketers say email is the most effective channel in
generating revenue
•
Relevant emails drive 18x more revenue than broadcast emails
•
Personalized emails improve click-through rates by 14%, and
conversion rates by 10%
•
Lead nurturing emails get 4 to 10 times the response rate
compared to standalone email blasts
•
Companies that excel at lead nurturing have 9% more sales reps
making quota
•
“Secrets” is the most clicked lead nurturing subject line word
•
“Posts” and “Jobs” is the most clicked subject line words
•
Your most recent subscribers are the most likely to click through
2
Marketing Automation
Marketing Automation
Trigger email messages and activities within your contact
records, CRM or other 3
rd
party software to personalize and
automate your marketing strategies.
•
B2B marketing automation industry will reach $325 million in
revenue by end of 2011
•
By 2020, customers will manage 85% of their relationship
without talking to a human
•
The adoption of marketing automation technology is expected to
increase by 50% by 2015
•
Marketing automation has seen the fastest growth of any CRM-
related segment in the last 5 years
•
50% of qualified leads are not ready to purchase immediately
Marketing Automation
Trigger email messages and activities within your contact
records, CRM or other 3
rd
party software to personalize and
automate your marketing strategies.
•
Companies that excel at lead nurturing generate 50% more sales ready leads at
33% lower cost
•
Businesses that use marketing automation to nurture prospects experience a
451% increase in qualified leads
•
Nurtured leads make 47% larger purchases than non-nurtured leads
•
Companies that automate lead management see a 10% or greater increase in
revenue in 6-9 months
•
Companies with mature lead generation and management practices have a
9.3% higher sales quote achievement rate
•
Event triggered marketing can potentially save 80% of your direct mail budget
•
Marketing Automation leads to 15% savings on creative production and 5%
reduction in marketing waste
3
Marketing Analytics
Marketing Analytics
•
CMOs report they spend 8% of their marketing budgets on
marketing analytics, and expect to increase this level in the next
three years
•
Spending on marketing analytics is expected to increase 60% by
2015
•
By 2013, lead management campaigns integrating 4 or more
digital channels outperformed single- or dual-channel
campaigns by 300%
•
As of 2014, over 40% of large complex marketing organizations
have developed a pace-layered application approach to
integrated marketing
4
Sales & Marketing
Alignment
Sales & Marketing Alignment
•
50% of leads are qualified, but not yet ready to buy
•
Only 25% of leads are legitimate and should advance to sales
•
79% of marketing leads never convert into sales, with lack of lead
nurturing as the common cause
•
61% of B2B marketers send all leads directly to sales, however
only 27% of those leads are qualified
•
Just 56% of B2B organizations verify valid business leads before
they are passed to sales
•
Companies that excel at lead nurturing generate 50% more sales
ready leads at 33% lower cost
Sales & Marketing Alignment (cont’d)
•
46% of marketers with mature lead management processes have
sales teams that follow up on more than 75% of marketing-
generated leads
•
25% of marketers who adopt mature lead management
processes have sales teams that follow up on more than 75% of
marketing-generated leads
•
Companies with mature lead generation and management
practices have a 9.3% higher sales quota achievement rate
•
Companies that excel at lead nurturing have 9% more sales reps
making quota
•
Nurtured leads produce, on average, a 20% increase in sales
opportunities versus non-nurtured leads
•
Nurtured leads make 47% larger purchases than non-nurtured
leads
Explore the power of personalized email marketing, efficient marketing automation, and insightful marketing analytics to drive revenue, nurture leads effectively, and optimize customer engagement. Discover key statistics and best practices for implementing these strategies successfully in the digital age.
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Presentation Transcript
Inbound Statistics SlidesClose & Delight
Email Send personalized, beautiful emails that your prospects will look forward to receiving and measure which messages are most effective. 59% of B2B marketers say email is the most effective channel in generating revenue Relevant emails drive 18x more revenue than broadcast emails Personalized emails improve click-through rates by 14%, and conversion rates by 10% Lead nurturing emails get 4 to 10 times the response rate compared to standalone email blasts Companies that excel at lead nurturing have 9% more sales reps making quota Secrets is the most clicked lead nurturing subject line word Posts and Jobs is the most clicked subject line words Your most recent subscribers are the most likely to click through
Marketing Automation Trigger email messages and activities within your contact records, CRM or other 3rd party software to personalize and automate your marketing strategies. B2B marketing automation industry will reach $325 million in revenue by end of 2011 By 2020, customers will manage 85% of their relationship without talking to a human The adoption of marketing automation technology is expected to increase by 50% by 2015 Marketing automation has seen the fastest growth of any CRM- related segment in the last 5 years 50% of qualified leads are not ready to purchase immediately
Marketing Automation Trigger email messages and activities within your contact records, CRM or other 3rd party software to personalize and automate your marketing strategies. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads Nurtured leads make 47% larger purchases than non-nurtured leads Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months Companies with mature lead generation and management practices have a 9.3% higher sales quote achievement rate Event triggered marketing can potentially save 80% of your direct mail budget Marketing Automation leads to 15% savings on creative production and 5% reduction in marketing waste
Marketing Analytics CMOs report they spend 8% of their marketing budgets on marketing analytics, and expect to increase this level in the next three years Spending on marketing analytics is expected to increase 60% by 2015 By 2013, lead management campaigns integrating 4 or more digital channels outperformed single- or dual-channel campaigns by 300% As of 2014, over 40% of large complex marketing organizations have developed a pace-layered application approach to integrated marketing
4 Sales & Marketing Alignment
Sales & Marketing Alignment 50% of leads are qualified, but not yet ready to buy Only 25% of leads are legitimate and should advance to sales 79% of marketing leads never convert into sales, with lack of lead nurturing as the common cause 61% of B2B marketers send all leads directly to sales, however only 27% of those leads are qualified Just 56% of B2B organizations verify valid business leads before they are passed to sales Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost
Sales & Marketing Alignment (contd) 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing- generated leads 25% of marketers who adopt mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate Companies that excel at lead nurturing have 9% more sales reps making quota Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads Nurtured leads make 47% larger purchases than non-nurtured leads
