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Digital Marketing www.iftdm.com/
Introduction to Digital Marketing Explain the increasingly significant role of digital marketing in today's business landscape.
Understanding Digital Marketing Define digital marketing as the utilization of digital technology to promote products or services. Highlight its broad scope, encompassing online channels such as websites, social media, search engines, email, and mobile applications.
Benefits of Digital Marketing Wider audience reach Cost-effectiveness Precise targeting Measurable outcomes Interactive engagement
Advantages of Digital Marketing Wider audience reach Cost-effectiveness Precise targeting Measurable results Interactive engagement
Website and SEO Importance of a well-designed website Role of SEO in optimizing websites for search engines, improving visibility, and driving organic traffic
Social Media Marketing (SMM) Power of social media platforms Creating compelling content Two-way communication Leveraging analytics for better results
Email Marketing Effectiveness of email marketing Building an email list Crafting personalized and targeted campaigns Analyzing email metrics
Content Marketing Significance of content marketing Providing valuable information Building brand authority Creating and distributing relevant and engaging content
Pay-Per-Click Advertising (PPC) Concept of PPC advertising Driving immediate and targeted traffic Platform ads Setting up campaigns Optimizing keywords Monitoring performance
