Strategies for Finding the Perfect Grant Opportunity

 
Finding the Perfect Grant
Opportunity
 
Welcome & Introduction
 
 
Briana Cook, Grants/Donor Research Assistant
 
Email: bcook@lafoodbank.org
 
Phone: 323-234-3030, Ext. 165
 
2
 
The Purpose of Research
 
To find like-minded organizations that want to
support your mission
Avoid bending/altering your program to fit the
goals of the foundation – if you do your due
diligence, you won’t need to
 
3
 
About Grant Opportunity Research
 
Patience is key – finding a great opportunity
can be like finding a needle in a haystack
It is not an exact science
Leave no stone unturned
It is time (and money) well spent
Get creative
Use your intuition
 
 
4
 
Overview
 
Using Google
Foundation Search Engines
Foundation Directory Online
Research Strategies
Navigating the Foundation’s Website
Utilizing 990 Forms
Keeping Track of Your Research
 
 
5
 
Using Google to Find Opportunities
 
Use a variety of search phrases
 
- “grant awards for _____”, “foundations that
support ____”, “find grant money for _____”,
etc.
Google will often lead you to a foundation’s
website or a different search engine
Great to use if you already have a foundation
in mind
Often the most time consuming method
 
6
 
Foundation Search Engines
 
Foundation Directory Online –
foundationcenter.org
Foundation Search – 
foundationsearch.com
Guidestar – 
guidestar.org
GrantStation – 
grantstation.com
The Grantsmanship Center – 
tgci.com
 
7
 
Foundation Directory Online
 
Foundation Center’s 
Foundation Directory Online
 is
the most popular
Relatively easy to use
Expensive
 
8
 
Funding Information Network
 
Free access to the Foundation Directory Online through public
spaces
Southern California Library 
– 6120 S. Vermont Ave., Los
Angeles, CA 90044
Santa Monica Public Library 
– 601 Santa Monica Blvd., Santa
Monica, CA 90401
La Pintoresca Branch Library 
– 1355 N. Raymond Ave.,
Pasadena, CA 91103
Academy for Grassroots Organizations (IE United Way) 
     9624 Hermosa Ave., Rancho Cucamonga, CA 91730
 
9
 
FDO Search Bar
 
1.
 
 
2.
 
 
 
10
 
FDO Search Bar cont’d
 
3.
 
11
 
FDO Foundation Breakdown
 
12
 
Strategy 1: Quick Search
 
Check to see if they take unsolicited proposals
or require an invite to apply
Giving Categories
Any restrictions (location, etc.)
Grant Deadline/ Guidelines
 
13
 
No Unsolicited
Proposals/Invite Only
 
Although there is still hope, be sure to honor this
guideline
Slight difference between the two
 
- No Unsolicited Proposals – likely approaches
organizations they want to fund
 
- Invite Only – foundation will approach specific
 
potential grantees. May accept introductions
Call the foundation to find out more 
OR
 find
out if you know a board or staff member that
can invite your organization
 
14
 
Quick Search Pros and Cons
 
15
 
Pros
Pros
Short on time
Short on time
Cast a wide net
Cast a wide net
 
 
Cons
Not tailored
specifically to your
organization
Likely to spend more
time applying with a
lower success rate
 
Strategy 2: Basic Search
 
Quick search PLUS
Check each foundation’s website
Investigate each foundation’s 990 form
 
16
 
Navigating the Foundation’s
Website
 
No two websites are alike
Most websites will include:
 
- Explanation of their funding priorities
 
- Grant guidelines – what your application will
 
need to include
 
- Application cycle
Don’t forget to check the FAQs
 
17
 
990s
 
Foundations are required to make their 990s
public
Great way to check what a foundation says
against what they do
There is a lot of information in the 990 including
 
- Contact People and address
 
- Officers
 
- Previous giving
 
18
 
Where to find 990s
 
Foundation Directory Online – Free
Foundation’s website
Google Search
 
19
 
Strategy 3: Deep Search
 
Basic Search PLUS
Analyze foundations’ giving patterns
 Check Board and Staff Members and make
contact/introduction
 
 
 
 
20
 
Creative Strategies
 
Look on similar organizations’ websites/
annual reports to see who funds them
Search keywords in 990s database to find new
foundations
Search News tab in Google
 
21
 
Intuition
 
No matter what you find in your research, you
will use your intuition to decide whether or
not to apply
Know when to move on from a foundation
 
22
 
Scenario 1
 
An associate tells you that XYZ Family Foundation gives large
grants to several organizations similar to yours
HOWEVER, in their guidelines, they specify that their giving is
restricted to Orange County
Option 1:
 
Look up their recent 990s to see if they stay true to
this restriction
Option 2:
 Contact the Foundation directly to ask about giving
in Los Angeles County giving
Option 3: 
Analyze the relationship between your associate
and the Foundation
Option 4:
 Move on
 
23
 
Scenario 2
 
XYZ Foundation appears to be a perfect match that
gives in your area
You look at their 990s and see that the bulk of their
funding goes to one organization every year
Option 1:
 Apply anyway
Option 2:
 Contact the Foundation to ask if they
recommend that you apply
Option 3: 
Look up the board or staff to find a
connection
Option 4: 
Move on
 
24
 
Scenario 3
 
XYZ Foundation is perfect BUT
They don’t take unsolicited proposals
Option 1:
 
Look at their 990s – if their giving is
diverse you might have a chance with an
introduction
    - Call or send a letter of introduction without
 
an “ask”
Option 2:
 
Move on
 
25
 
Keeping Track of Your Research
 
Be sure to keep track of your research
Don’t just save the link
Extract the important information (i.e. relevant
giving categories, grant range, deadlines,
contacts) and organize in a spreadsheet
Once you’ve decided a foundation is a good fit
add it to your grants calendar
Keep track of when and if contact has been made
 
26
 
Research Spreadsheet Example
 
27
 
Closing Thoughts
 
Be patient
Be thorough
Be genuinely curious
Use several strategies
Look for matches, not money
 
28
 
 
 
Q & A
 
29
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Image-focused guide on grant research tips and tools. Explore the purpose of research, patience in grant opportunity scouting, and utilizing online resources for effective grant seeking. Learn about using Google, foundation search engines, and directories to track funding opportunities.

  • Grant research
  • Funding opportunities
  • Google search
  • Foundation directories
  • Nonprofit funding

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  1. Finding the Perfect Grant Opportunity

  2. Welcome & Introduction Briana Cook, Grants/Donor Research Assistant Email: bcook@lafoodbank.org Phone: 323-234-3030, Ext. 165 2

  3. The Purpose of Research To find like-minded organizations that want to support your mission Avoid bending/altering your program to fit the goals of the foundation if you do your due diligence, you won t need to 3

  4. About Grant Opportunity Research Patience is key finding a great opportunity can be like finding a needle in a haystack It is not an exact science Leave no stone unturned It is time (and money) well spent Get creative Use your intuition 4

  5. Overview Using Google Foundation Search Engines Foundation Directory Online Research Strategies Navigating the Foundation s Website Utilizing 990 Forms Keeping Track of Your Research 5

  6. Using Google to Find Opportunities Use a variety of search phrases - grant awards for _____ , foundations that support ____ , find grant money for _____ , etc. Google will often lead you to a foundation s website or a different search engine Great to use if you already have a foundation in mind Often the most time consuming method 6

  7. Foundation Search Engines Foundation Directory Online foundationcenter.org Foundation Search foundationsearch.com Guidestar guidestar.org GrantStation grantstation.com The Grantsmanship Center tgci.com 7

  8. Foundation Directory Online Foundation Center s Foundation Directory Online is the most popular Relatively easy to use Expensive 8

  9. Funding Information Network Free access to the Foundation Directory Online through public spaces Southern California Library 6120 S. Vermont Ave., Los Angeles, CA 90044 Santa Monica Public Library 601 Santa Monica Blvd., Santa Monica, CA 90401 La Pintoresca Branch Library 1355 N. Raymond Ave., Pasadena, CA 91103 Academy for Grassroots Organizations (IE United Way) 9624 Hermosa Ave., Rancho Cucamonga, CA 91730 9

  10. FDO Search Bar 1. 2. 10

  11. FDO Search Bar contd 3. 11

  12. FDO Foundation Breakdown 12

  13. Strategy 1: Quick Search Check to see if they take unsolicited proposals or require an invite to apply Giving Categories Any restrictions (location, etc.) Grant Deadline/ Guidelines 13

  14. No Unsolicited Proposals/Invite Only Although there is still hope, be sure to honor this guideline Slight difference between the two - No Unsolicited Proposals likely approaches organizations they want to fund - Invite Only foundation will approach specific potential grantees. May accept introductions Call the foundation to find out more OR find out if you know a board or staff member that can invite your organization 14

  15. Quick Search Pros and Cons Pros Cons Not tailored specifically to your organization Likely to spend more time applying with a lower success rate Short on time Cast a wide net 15

  16. Strategy 2: Basic Search Quick search PLUS Check each foundation s website Investigate each foundation s 990 form 16

  17. Navigating the Foundations Website No two websites are alike Most websites will include: - Explanation of their funding priorities - Grant guidelines what your application will need to include - Application cycle Don t forget to check the FAQs 17

  18. 990s Foundations are required to make their 990s public Great way to check what a foundation says against what they do There is a lot of information in the 990 including - Contact People and address - Officers - Previous giving 18

  19. Where to find 990s Foundation Directory Online Free Foundation s website Google Search 19

  20. Strategy 3: Deep Search Basic Search PLUS Analyze foundations giving patterns Check Board and Staff Members and make contact/introduction 20

  21. Creative Strategies Look on similar organizations websites/ annual reports to see who funds them Search keywords in 990s database to find new foundations Search News tab in Google 21

  22. Intuition No matter what you find in your research, you will use your intuition to decide whether or not to apply Know when to move on from a foundation 22

  23. Scenario 1 An associate tells you that XYZ Family Foundation gives large grants to several organizations similar to yours HOWEVER, in their guidelines, they specify that their giving is restricted to Orange County Option 1: Look up their recent 990s to see if they stay true to this restriction Option 2: Contact the Foundation directly to ask about giving in Los Angeles County giving Option 3: Analyze the relationship between your associate and the Foundation Option 4: Move on 23

  24. Scenario 2 XYZ Foundation appears to be a perfect match that gives in your area You look at their 990s and see that the bulk of their funding goes to one organization every year Option 1: Apply anyway Option 2: Contact the Foundation to ask if they recommend that you apply Option 3: Look up the board or staff to find a connection Option 4: Move on 24

  25. Scenario 3 XYZ Foundation is perfect BUT They don t take unsolicited proposals Option 1: Look at their 990s if their giving is diverse you might have a chance with an introduction - Call or send a letter of introduction without an ask Option 2: Move on 25

  26. Keeping Track of Your Research Be sure to keep track of your research Don t just save the link Extract the important information (i.e. relevant giving categories, grant range, deadlines, contacts) and organize in a spreadsheet Once you ve decided a foundation is a good fit add it to your grants calendar Keep track of when and if contact has been made 26

  27. Research Spreadsheet Example 27

  28. Closing Thoughts Be patient Be thorough Be genuinely curious Use several strategies Look for matches, not money 28

  29. Q & A 29

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