Strategies for Achieving Membership Growth and Engagement in 2021
Enhance membership engagement and growth through targeted marketing, personalized communication, and strategic collaborations. Implementing a mix of digital strategies, such as SEO improvements, newsletters, and social media updates, to attract and retain members. Strengthen partnerships with third parties, organize tailored events, and offer new services to drive community participation and expand outreach.
- Membership Growth
- Engagement Strategies
- Digital Marketing
- Strategic Collaborations
- Community Building
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Presentation Transcript
Membership Communication & Marketing Community Services & Events Objectives for 2021
Increase members by > 5% # members Membership 2019 2020 2021 203 (f) 184 (b) 195
Regular newsletters (1 month) Chamber s Diary more personalized newsletter just for members (bi-monthly) Social media regular updates on members news, interesting facts on the Netherlands and Portugal (focus on innovation, newsworthy stories) Communication & Marketing Improve SEO of the website & social media by publishing expert articles
New/intensified collaborations with 3rd parties Embassy among other organization of small sized breakfast sessions on specific themes | possible other collaborations to be discussed with the economic council Hub for Hubs Nl in Business (all Dutch bilateral Chambers abroad) Community Algarve new liaison officers NCA intensified collaboration : possibility of shared membership Porthollandia for events in the Netherlands
David Carvalho Martins New liaison officers in Algarve DCM Lawyers 2021 Joana Neto Mestre Matlaw Joana Neto Mestre Matlaw
Nederlandse Club Algarve
Export Passport Translations Company check Webinars/online events for 3rd parties Services & Events
Online meetings with members / NCA Idea caf brainstorm sessions to get business back on track Promotion of webinars offered by members /partners Webinar on Brexit Possible other suggestions Rethink existing business Study trip scenarios; plan a (on the spot) and b (online or mixed variant) Events Develop new services/business Developing Moving to Portugal project online Paid tailor-made seminars, e.g. For Embassy, member companies Once Business as Usual is possible live events will be organized in Lisbon, Algarve, Porto and the Netherlands as soon as the situation permits in collaboration with our habitual or new partners
