Ross-on-Wye Town Centre User Survey 2014 Insights

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Key survey findings from the Ross-on-Wye Town Centre User Survey conducted in 2014, including responses on gender, age, visitor origin, and frequency of visits. Gain valuable insights into the town's user demographics and behaviors.

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Ross-on-Wye Town Centre User Survey - 2014 combined sources version Collated: Friday, November 14, 2014 Powered by

245 Total Responses, of which 33 Face-to-Face and 212 on Web Date Created: Thursday, July 31, 2014 Complete Responses: 213

Notes Numeric responses in SurveyMonkey are shown with raw data and graphics like this, or this: Linked-to-next questions & comments in SurveyMonkey are shown like this: Categorised free text responses exported from SurveyMonkey are, in this revised report, shown pie graphs derived, as corrected, from the exported Excel spreadsheet.

Notes on categorised free-text data The two separate data collection methods resulted in 33 face-to-face interview (paper) responses and 212 web responses; a total of 245 responses. The surveys were announced, made available online, and distributed on 5th August 2014 and were collected until 28th August 2014. The graphical figures do not show the few responses not amenable to categorisation. In most cases the uncategorised responses are off topic, in some they have been merged to the structured responses, in a few cases they are notes related to manual input of data. Important Note In order to avoid misunderstanding of this data it is important to read it alongside the response subset recorded in the survey tool (shown under the banner for each slide). Respect for these numeric details can, alone, put the analyses of the free text comments into context. For example, where there seems to be a preponderance of negative responses it could be that those are associated with a minority of negative responses amongst an overwhelmingly positive (but uncommented) response to the structured question to which the comments relate. The slightly revised spreadsheets (incorporating corrections to mis-entries) which permit these connections to be made safely will be posted to the Project working documents area of the website.

Q1: What is your gender? Answered: 245 Skipped: 0

Q2: What is your age? Answered: 245 Skipped: 0

Q3: Town centre user origin from Post Code Answered: 245 Skipped: 0 5% 7% Local Visitor Tourist 88% 7

Q4: How often do you visit Ross-on-Wye town centre? Answered: 245 Skipped: 0

Q5: How did you travel into Ross-on-Wye town centre on your most recent visit? Answered: 245 Skipped: 0

Q6: As the car driver, how did you select your parking place on your most recent visit? Answered: 136 Skipped: 110

Q7: Was your preferred parking place available? Answered: 51 Skipped: 195

Q8: Which of the following direction aids to an off-street car park did you use? Answered: 4 Skipped: 242

Q9: Where did you actually park? Answered: 133 Skipped: 113

Q9: Categorised comments related to Where did you actually park On street and Private options Comments: as 68 categorised comments 10% 18% Broad Street Brookend 9% Gloucester Road 3% 5% N peripheral NE central 7% NW central Old Gloucester Road 25% S peripheral 13% SW central 10% 14

Q10: Categorised comments related to "What was the main purpose of your most recent visit to Ross-on- Wye town centre?" Answered: 234 Skipped: 12 11% Work 22% Convenience Shopping- e.g. food Comparison Shopping- e.g. clothes Access Services- e.g. Bank, Library, 40% 20% Leisure- e.g. sightseeing, eat, drink, go to the gym 7%

Q11: Did anyone visit Ross-on-Wye town centre with you on your most recent visit? Answered: 234 Skipped: 12

Q12: Roughly how much money did you spend in Ross-on-Wye town centre on your most recent visit? Answered: 234 Skipped: 12

Q13: How long did you stay in Ross-on-Wye town centre on your most recent visit? Answered: 234 Skipped: 12

Q14: Categorised comments related to Was the time you spent in Ross-on-Wye town centre on your most recent visit limited?" Answered: 234 Skipped: 12 23% No Yes, by parking time limit 47% Yes, by parking charges 3% Yes, by bus times 6% Yes, by something else (please specify) 21%

Q14: Categorised comments related to Was the time you spent limited?" Other option Comments: 32 as 62 categorised comments 3% 3% 23% Dislike of town Parking uncertainty Personal commitment 7% Poor consumer offer Transport scheduled 3% Work in town 61%

Q15: How do you rate the following aspects of Ross-on-Wye town centre? Leave lines blank if you have no opinion - or the rating is 'fair'. Answered: 225 Skipped: 21

Q15: Categorised comments related to How do you rate the following aspects Comment option Comments: 50 as 80 categorised comments 11% 12% Ambience poor 4% 2% Consumer offer good Consumer offer poor No youth appeal 16% 19% Poor maintenance Poor parking value Poor pedestrian access 4% Poor public transport 13% 19% Poor traffic management

Q16: Would you recommend a visit to Ross-on-Wye town centre? Answered: 224 Skipped: 22

Q16: Categorised comments related to "Would you recommend a visit ?" Comment option Comments: 122 as 171 categorised comments 2%1% 5% 15% Ambience good 12% Ambience poor Consumer offer good 9% Consumer offer poor Historic scenic town Lacks substance 18% Needs support 17% Good parking Poor parking 21%

Q17: Categorised responses to What one improvement would persuade you to visit more often, or stay longer? Answered: 185 as 206 categorised comments 9% 3% 16% 2% Attractions/events Publicity 8% Attitude 0% Fabric Property costs 22% Consumer offer Parking Traffic/transport 40%

Q17: Analysis of Categorised responses indicating a wish for a better consumer offer Comments: 91 responses as 93 categorised comments Wider variety of shops Better quality shops Fewer charity shops Themed shops Up to date shops Key attractors Key attractor convenience Other convenience shops Comparison shops Key attractor clothing Mid-range clothing Better restaurants Better pubs / nightlife Cinema Better signage 1% 3%3% 3% 8% 13% 19% 6% 1% 1% 16% 11% 3% 9% 3%

Q18: Do you think financial or other incentives would persuade you to make more use of Ross-on-Wye town centre shops and facilities? Answered: 224 Skipped: 22

Q19: Please chose no more than the four (4) most attractive of these incentives: Answered: 106 Skipped: 140

Q19: Categorised responses to Please chose no more than the four (4) most attractive of these incentives Other option Comments: 16 as 17 categorised comments 6% 12% Better infrastructure 29% Better retail offer Draw promotions Entertainment (voucher?) Home delivery Loyalty scheme 29% 6% None of options Singles offers 6% 6% 6%

Q20: Would you use internet shopping to click & collect if town traders were to offer it? Answered: 219 Skipped: 27

Q20: Categorised comments to Would you use internet shopping to click & collect if town traders were to offer it? Comments: 38 as 40 categorised comments 15% 15% Not understood Not liked Possibly If collection convenient 23% 22% Use delivery service now Keeps trade local? Use in Ross already Use for non-Ross buying 12% 3% 7% 3%

Q21: Would you use phone shopping to shop & collect if town traders were to offer it? Answered: 218 Skipped: 28

Q21: Categorised comments to Would you use phone shopping to shop & collect if town traders were to offer it? Comments: 21 as 21 categorised comments 5% Not understood 19% 14% Not liked Possibly 5% If collection convenient 5% Much liked 24% Keeps trade local? 9% Use in Ross already Use for non-Ross buying 19%

Q22: Would you use a buy now, collect from elsewhere in Ross-on- Wye later service if town traders were to offer it? Answered: 219 Skipped: 27

Q22: Categorised comments to Would you use a buy now, collect from elsewhere in Ross-on- Wye later service if town traders were to offer it? Comments: 16 as 19 categorised comments Not understood 11% Not liked 10% 37% Possibly 10% If collection convenient Limited use 16% 16% Use in Ross already

Q23: Would you use timed local delivery if town traders were to offer it? Answered: 219 Skipped: 27

Q23: Categorised comments to Would you use timed local delivery if town traders were to offer it? Comments: 19 as 27 categorised comments 3% 10% 10% Not liked Possibly 6% Convenient 16% If competitive on price 6% If single timed delivery To reduce car use 7% Like for housebound 10% To keep trade local 32% Use for non-Ross buying

Q24: Would you use a unified town information service to find out about accommodation, outlets, services and promotions? Answered: 219 Skipped: 27

Q24: Categorised comments to Would you use a unified town information service to find out about accommodation, outlets, services and promotions? Comments: 12 as 17 categorised comments 6% 12% Not understood Personal enquiry Print / paper 23% 41% News media Web, ad hoc Web, structured 6% 12%

Q26: Please rank the sort of information source about accommodation, outlets, services and promotions you prefer to use. Answered: 156 Skipped: 90

Q27: Would you use a unified town service to report problems with aspects of the town? Answered: 214 Skipped: 32

Q29: Categorised comments to Would you use a unified town service to report problems with aspects of the town? Comments: 4 as 4 categorised comments Word of mouth 25% 25% Telephone Email, town council 25% 25% Web, ad hoc