Proactive Publication Strategies for Effective Public Communication
Proactive publication involves preemptively releasing information to shape public opinion and avoid reactive responses. Leveraging the internet for publishing is essential due to high accessibility and growing user numbers. The practice encompasses 15 categories of information dissemination, promoting transparency and engagement with the public. Strategies for sustainable proactive publication include sharing news, activities, and engaging through various media channels like radio, TV, newspapers, and social media platforms.
- Proactive publication
- Communication strategy
- Internet publishing
- Transparency
- Information dissemination
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Presentation Transcript
PROACTIVE PUBLICATION Proactive publication involves publishing information about an issue or a story to prevent having to react to negative public opinion. Be the first to inform the public
WHY THE INTERNET? 98.8% ACCESSIBILITY Due to successful expansion roll out and affordable smart phones. TRBR expected a cross over from mobile calls to mobile data as the go-to option in the last quarter of 2018. GROWING USER NUMBERS In 2016 around 101,438 mobile internet subscribers, a year later in 2017 the number increased to 125,366. The overall trend is seen to be declining sms, mobile calls. 45% In 2017 45% of the population were internet users.
15 CATEGORIES OF INFO & PROACTIVE PUBLICATION PART 2, DIVISION 1 There are 15 categories of information. They must be published and disseminated in each official language. Such other information deemed necessary in the public interest or as may be prescribed by this Act or any other Act PROACTIVE PUBLICATION ARTICLE There is one article that encourages proactive publication the disclosure of information to the public domain on a regular basis. Part 2, Division 1 (o)
WHERE ARE WE IN PROACTIVE PUBLICATION? 2014 NATIONAL INTEGRITY SURVEY There are significant gaps in information about the public sector In the absence of freedom of information laws the extent to which public sector agencies will disclose information held on citizens depends entirely on goodwill relationships. Research Report by Transparency Vanuatu 25% VERY WEAK There was a very weak practice of the proactive publication of information to the public domain. (Pg. 77)
SUSTAINABILITY WHAT TO PUBLISH News, announcements, tenders, financial news, activities, activity progress, granted RTI applications and failures. It is better and smarter to be proactive than to have to react to a situation. WHERE TO PUBLISH? Radio, TV, newspaper and social media. Schedule a monthly Public Conference Event & GO LIVE!
LANGUAGE LEVELS The target recipients of published information may be categorised as being in the intermediate level of the English, French and Bislama language. The intermediate level includes everybody regardless of their literacy and language comprehension level
#hashtag WHAT IS IT? A hashtag is a type of tag used on social networks to makes it possible for others to easily find messages with a specific theme or content. #raetblongsave Agencies can proactively create posts and tag them appropriately so that the public can easily find them.
In-House Training & Support If you need assistance do not hesitate to contact the Right To Information Unit. hkevin@vanuatu.gov.vu
