Enhancing Public Transportation Engagement Through Community Programs
Community programs play a key role in educating the public on public transportation, fostering positive interactions in informal settings, and engaging customers in proactive and innovative ways. Initiatives such as Transit on Tap and Beer with a Planner provide platforms for discussions on transit-related topics in casual environments, leading to constructive discourse and building trust. By taking a proactive approach, thinking creatively, and involving the community in decision-making, public transportation organizations can strengthen relationships, enhance customer loyalty, and create a positive impact on society.
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Presentation Transcript
Presentation by: Alex Carr, OC Transpo Sylvia Fritz, SEPTA
Community Programs Transit Education/Trainer Programs Customer Engagement in an Informal Setting
Community Book share Program Mobile bus library Transit Rail Station book share
Provides education to the community that is new to public transportation How to programs (use farebox, routes, etc.)
Informal events at local brew pubs Wide variety of transit-related topics Drinks and informal conversations
Beer with a planner Chance for customers to lift up the hood of the organization Reception has been largely positive and led to constructive discourse
Engage customers in a positive setting Talking about transit can be fun Do not always talk about changes and upcoming projects Changing the tone of the conversation can build trust: Political and senior management support is critical
Take a proactive approach to the community Don t be afraid to think outside of the box Customers can be your friend (they have great ideas) People like transit and want to be educated Organization and community relations build a stronger business (loyalty goes a long way)
