Practical Guide to Effective Communication with Parents

Mind the Gap:
a practical guide to working with parents and effective
communication
School and Community Team
Ben Wilson: South Team Manager
Steph Dickson: North Team Manager
Who we are…
School and Community Teams work across
Norfolk’s 15 School and Community Zones
supporting schools, early years providers and
families locally in helping to meet the Special
Educational Needs and Disabilities (SEND) of
children who would benefit from earlier SEND
support. They work as part of the countywide
SEND offer within Norfolk’s Local First
Inclusion Programme.
Aims of the session:
Consider different approaches to
support engagement with parents
Consider reviewing current approaches
Improved awareness of Literary reviews
Improved awareness of approaches
adopted by partners & settings
Opportunity to share own experiences
What does the
evidence show…
Working with
parents to support
children's learning
Mobile
Technology and
engagement
Engaging
parents in
parenting
programmes
Parental
involvement on
student academic
achievement
1.
Critically review how you
work with parents
2.
Provide practical strategies
to support learning at home
3.
Tailor communications
4.
Offer sustained & intensive
support where needed
Working with parents
Strong associations when families
have high academic expectations
for their children
Maintain communication with their
children about school activities
PARENTAL INVOLVEMENT IS
MULTIFACETED &
MULTIIMENSIONAL
Homework
Globally
Holistic
Parental invovement
Driving up parental
engagement in home
learning.
Supporting Fathers to
engage with home
learning activities.
Texting Parent Carers was effective at:
Supporting parent carers of boy to
engage with more home learning
activities.
Key areas to consider:
HOW to communicate the
intervention/ programme
best?
WHO is best to communicate
about the intervention/
programme?
Engaging parents
Literature Review handouts
Practical Strategies and Approaches
What have you
tried?
What was the
outcome?
Why do you think
it was successful
or not?
Practical Strategies and Approaches
Top Tips
-
Consult and ensure 2 way
-
Be prepared to change approaches
-
Remain positive & build on parents'
efficacy
-
Targeted
Have you considered?
-
Literacy levels
-
Ethnicity and cultural awareness
-
What the research and evidence
reports
-
Location & accessibility
-
Breadth of strategies
Practical Strategies and Approaches
Case Study: School
Website offer
Full curriculum overview
SEND information
Policies and Procedures
Updates about ‘WOW’ moments
Upcoming events
Website offer
Full curriculum overview
SEND information
Policies and Procedures
Twitter Updates about great learning/
trips etc
Calendar of events
Interactive learning portal (student)
Interactive learning portal (parent
carer)
Primary
Face-to-Face offer
Transition Evenings
Settling in Evenings
Parent Evenings
SEND Cafes
Parent Cafes
Class assembly
PTA Meetings
Friends of Meetings
Sports Day
Parent Workshops
Fete
Fun Day
Paper offer
Newsletter
Student Reports
Therapy Dog ‘diary’
Secondary
Face-to-Face offer
Settling in Evenings
Parent Evenings
GCSE Choices Evening
Celebration Assemblies
PTA Meetings
Paper offer
Newsletter
Student Reports
Student Newspaper
Case Study: ECFS
On-line offer
 
Accessible to working parents
Webinars: to meet demand & needs
(toilet training, car sea safety)
Multi-agency (Health Visitors co-
deliver)
Interactive
Parents Forum
Accessible, face to face
Alongside other events already
planned
Use of Social Media
Dedicated manager to over see
Consistent reply to ‘comments’
Gather and use feedback to inform
offer
Advertise services available and able
to use to book on events
Other considerations
Incentives e.g. refreshments
Agreements shared between service
users & staff of expectations during
1:1 & group work, which helps
engagement
Next steps…
-
Review today, what can you
introduce that will have an
immediate impact?
-
Can you reflect on anything that you
will now do differently?
-
Is there anyone else you need to
tell?
-
Constantly review and listen to
feedback!
Final thoughts…
 
Attendees thoughts
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This practical guide explores methods to engage parents effectively, improve communication, and support children's learning at home. It discusses the importance of parental involvement, technology use, and tailored communication strategies to enhance academic achievement.

  • Communication
  • Parental involvement
  • Technology
  • Academic achievement
  • Learning support

Uploaded on Mar 06, 2025 | 0 Views


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  1. Mind the Gap: a practical guide to working with parents and effective communication School and Community Team Ben Wilson: South Team Manager Steph Dickson: North Team Manager

  2. Who we are School and Community Teams work across Norfolk s 15 School and Community Zones supporting schools, early years providers and families locally in helping to meet the Special Educational Needs and Disabilities (SEND) of children who would benefit from earlier SEND support. They work as part of the countywide SEND offer within Norfolk s Local First Inclusion Programme.

  3. Aims of the session: Consider different approaches to support engagement with parents Consider reviewing current approaches Improved awareness of Literary reviews Improved awareness of approaches adopted by partners & settings Opportunity to share own experiences

  4. What does the evidence show Engaging Parental Mobile Working with parents in involvement on Technology and parents to support student academic parenting children's learning engagement achievement programmes

  5. 1. Critically review how you Working with Parents to work with parents 2. Provide practical strategies support children s to support learning at home learning 3. Tailor communications Education Endowment 4. Offer sustained & intensive support where needed Foundation (EEF)

  6. Strong associations when families have high academic expectations PARENTAL INVOLVEMENT IS for their children MULTIFACETED & Parental involvement Maintain communication with their MULTIIMENSIONAL children about school activities on student academic achievement Educational Research Homework Globally Review Holistic

  7. Texting Parent Carers was effective at: Supporting Fathers to Driving up parental engage with home engagement in home learning activities. learning. Mobile technology & family engagement Harvard Family Research Supporting parent carers of boy to Project engage with more home learning activities.

  8. Key areas to consider: HOW to communicate the intervention/ programme Engaging parents in best? WHO is best to communicate parenting programs about the intervention/ Children & Youth Services programme? Review

  9. Literature Review handouts

  10. Practical Strategies and Approaches What have you tried? Why do you think What was the it was successful outcome? or not?

  11. Practical Strategies and Approaches Top Tips Have you considered? Consult and ensure 2 way - Literacy levels - Be prepared to change approaches - Ethnicity and cultural awareness - Remain positive & build on parents' - What the research and evidence - efficacy reports Targeted - Location & accessibility - Breadth of strategies -

  12. Practical Strategies and Approaches

  13. Case Study: School Primary Secondary Face-to-Face offer Website offer Settling in Evenings Full curriculum overview Face-to-Face offer Website offer Parent Evenings SEND information Transition Evenings Full curriculum overview GCSE Choices Evening Policies and Procedures Settling in Evenings SEND information Celebration Assemblies Updates about WOW moments Parent Evenings Policies and Procedures PTA Meetings Upcoming events SEND Cafes Twitter Updates about great learning/ Parent Cafes trips etc Class assembly Calendar of events Paper offer PTA Meetings Paper offer Newsletter Interactive learning portal (student) Friends of Meetings Newsletter Student Reports Interactive learning portal (parent Sports Day Student Reports Student Newspaper Parent Workshops carer) Therapy Dog diary Fete Fun Day

  14. Case Study: ECFS On-line offer Parents Forum Accessible to working parents Webinars: to meet demand & needs Accessible, face to face (toilet training, car sea safety) Alongside other events already Multi-agency (Health Visitors co- planned deliver) Interactive Use of Social Media Other considerations Dedicated manager to over see Incentives e.g. refreshments Consistent reply to comments Gather and use feedback to inform Agreements shared between service offer users & staff of expectations during Advertise services available and able 1:1 & group work, which helps to use to book on events engagement

  15. Next steps Review today, what can you - introduce that will have an immediate impact? Can you reflect on anything that you - will now do differently? Is there anyone else you need to - tell? Constantly review and listen to - feedback!

  16. Final thoughts

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