Navigating the Evolving Landscape: Google Updates Decoded.

Stay ahead of the curve with our comprehensive presentation on Google updates. In this detailed PowerPoint, we dissect the latest algorithm changes, ranking factors, and search engine optimization (SEO) strategies essential for maintaining visibility and relevance in the ever-shifting digital landscape. From Core Updates to Page Experience signals, our expert analysis equips you with actionable insights to optimize your online presence and drive sustainable growth. Whether you're a seasoned marketer or a novice, this presentation offers valuable guidance to adapt and thrive amidst Google's con

• SEO
• Digitalmarketing
• SEM

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Uploaded on Apr 20, 2024 | 4 Views

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Presentation Transcript

1. 7 Major Google Algorithm Updates By Pankaj Singh Kandari

2. 1. Panda Update The "Panda update" was an adjustment of the Google Search algorithm, introduced in 2011. The Panda update focused by and large on site content. The algorithm adjustment works like a quality filter for websites. Websites of lesser quality are filtered out and devalued. This assessment does not take place per website, but on a URL basis.

3. 2. Penguin Update The Penguin update is an update to the Google ranking algorithm, first carried out in 2012. The Penguin update is mainly directed against webspam with the goal optimizing search results for users. This improvement was achieved with higher quality content improved technical website performance.

4. 3. Hummingbird Update The Hummingbird update is the codename given to a significant algorithm change in Google Search in 2013. The Hummingbird update is a significant update of Google's search algorithm that focuses on interpreting natural language queries and the context of the words in a search string to deliver more accurate results and better satisfy searcher intent.

5. 4. Mobile Update Google made mobile friendliness a ranking factor for mobile search results with the first rollout in 2015. As with all Google updates, mobile updates have the goal of making search results better for users. But where the conventional adjustments to the algorithm of the search engine affected all search queries, the effect of the mobile update is limited to mobile SERPs.

6. 5. RankBrain Update The RankBrain update is an extension to the 2013 Hummingbird algorithm update. Google introduced the RankBrain update in October 2015.RankBrain tweaks the algorithm on its own. Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority etc.

7. 6. BERT Update BERT began rolling out in Google s search system the week of October 21, 2019. Google's BERT update is set to change the way the search engine handles naturally phrased search queries. With billions of searches made daily, many are too nuanced for the search engine to fully understand.

8. 7. Core Update Google's March 2024 update is a game- changer, with many sites impacted by algorithmic changes and deindexed from Google Search. Google's March 2024 core update is bringing a seismic shift to the SEO industry. This major update might sweep the web the same way the Panda and Penguin updates did.