Navigating Global Market Changes: AXA Group Strategy Analysis

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ALTUM CONSULTING
MEMORIAL UNIVERSITY
Agenda
1.
Challenge – Kim Sheppard
2.
Analysis – Curtis Whelan
3.
Alternatives & Recommendation – Kim Sheppard
4.
Implementation – Christina Fong
5.
Financials & Risks – Evan Foote
6.
What Success Looks Like – Christina Fong
Challenge
 
How should AXA Group navigate the changing global market
in an era of rapidly changing consumer expectations
Key Issues
 
 Changing consumer preferences
 Competition
 Emerging technology
 Potential economic downturn
Objectives
 
 Long-term sustainability
 Digital transformation
 Reduce risk exposure
 Develop new products
Recommendation
AXA Group should acquire a global Insurtech company and
an established Chinese insurance company to reposition
themselves in the market and plan for the future
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ANALYSIS
CURTIS WHELAN
Analysis Focus Areas
AXA Internal Capabilities
 
1.
 
Socially
Responsible
 
Climate Change
 
Tobacco
 
Loss of Biodiversity
 
Sustainability
 
2.
 
Influence
Sphere
 
Largest Commercial
Insurer Globally
 
64 Countries
 
103 MM Customers
 
3.
 
Successful
Acquisition
History
XL Group
Maestro Health
 
4.
 
Proactive
Commitment
Desire to Act
Commitment to Trends
AXA Internal Capabilities
 
1.
 
Socially
Responsible
 
Climate Change
 
Tobacco
 
Loss of Biodiversity
 
Sustainability
 
2.
 
Influence
Sphere
 
Largest Commercial
Insurer Globally
 
64 Countries
 
103 MM Customers
 
3.
 
Successful
Acquisition
History
XL Group
Maestro Health
 
4.
 
Proactive
Commitment
Desire to Act
Commitment to Trends
Leverage Position & Assets to Ensure Future Success.
AXA Business Operations
AXA Growth Targets
 
1.
 
Health
 
2.
 
Protection
 
Disability
 
Invalidity
 
Long-Term Care
 
Life Insurance
 
3.
 
Commercial
Property &
Casualty
AXA Growth Targets
 
1.
 
Health
 
2.
 
Protection
 
Disability
 
Invalidity
 
Long-Term Care
 
Life Insurance
 
3.
 
Commercial
Property &
Casualty
Major Potential Here as You’ll See.
External Forces
New Players
Market Size
Innovation
Insurtechs
New Services
Same Field
Major Change
Global Attention
External Forces
New Players
Market Size
Innovation
Insurtechs
New Services
Same Field
Major Change
Global Attention
There is a Need to Do Something Big.
Industry Overview
 $ 5 Trillion Market Value in 2018 (6% World GDP)
 Industry of Mergers & Acquisitions
 Increasing Disruption as a Result of Technology Innovation
Industry Overview
 $ 5 Trillion Market Value in 2018 (6% World GDP)
 Industry of Mergers & Acquisitions
 Increasing Disruption as a Result of Technology Innovation
A Large Pie, Grow With It and Have a Slice.
Industry Overview – Market Size
Industry Overview – Market Size
Approximately 5% Growth to Capture.
Competitive Landscape
Competitive Landscape
Highly Segmented – Stay Ahead of the Game
The Customer
 
1.
 
Price
 
2.
 
Speed
 
3.
 
Convenience
 
Choice. Flexibility. Simplicity. Personalization.
 
What. Where. How.
The Customer
 
1.
 
Price
 
2.
 
Speed
 
3.
 
Convenience
 
Choice. Flexibility. Simplicity. Personalization.
 
What. Where. How.
Focus on the Key Differentiators.
Global Trends
 
1.
 
Climate
Change
 
Wildfires
 
Floods
 
Hurricanes
 
2.
 
Nature of
Jobs
 
Gig Economy
 
More Time Off
 
Safer Jobs
 
3.
 
Technology
Disruption
 
Insurtechs
 
Machine Learning
 
Blockchain
 
4.
 
Sociopolitical
Turmoil
 
Economic Downturn
 
Inflation
 
Emerging Middle Class
 
Destabilization
 
4.
 
Sociopolitical
Turmoil
 
Economic Downturn
 
Inflation
 
Emerging Middle Class
 
Destabilization
Global Trends
 
1.
 
Climate
Change
 
Wildfires
 
Floods
 
Hurricanes
 
2.
 
Nature of
Jobs
 
Gig Economy
 
More Time Off
 
Safer Jobs
 
3.
 
Technology
Disruption
 
Insurtechs
 
Machine Learning
 
Blockchain
Stay Ahead of the Curve.
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ALTERNATIVES &
RECOMMENDATION
KIM SHEPPARD
Alternatives
1
2
3
Alternative 1: Franchise to Asia
Alternative 2: Product diversification –
establish Asian asset management group
Alternative 3: Acquire Insurtech company
& Chinese personal insurance company
Decision Matrix
Recommendation
AXA Group should acquire a global Insurtech company and
an established Chinese insurance company to reposition
themselves in the market and plan for the future
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IMPLEMENTATION
CHRISTINA FONG
AXA Group Implementation Focus
Digital Transformation Journey
 
GOAL: Advance Payer to Partner Transformation Journey
Through AXA Next.
 
AXA Next – 
Speed Up Innovation through Partnerships with
Largest Digital Companies & Disruptors.
 Acquire Insurtech Company
 Leverage Insurtech Company’s Established Technologies
Insurtech Acquisition Framework
Insurtech’s Leverage
AI to Provide
Increased
Personalization,
Greater Speed, &
Improved Efficiency.
Product Development
 
TARGET: 
Position Company for Future of Work and Changing
Global Trends.
 
ACTIONS:
1.
Offer Commercial Insurance to Gig Economy with Dynamic
Premiums Based on AI Determined Risk Level.
2.
Offer Property Insurance with Dynamic Premiums Based on
AI Determined Natural Event Risk.
Secure. Personalized. Multi-Channel. Real-Time.
Asia Growth Strategy
 
Objectives:
1.
Acquire Well-Established Chinese Insurance Company
2.
Managed by Chinese National from AXA Tianping
3.
Apply Technology From Insurtech to Chinese Acquisition and Existing
China Joint Venture (AXA Tianping)
Why China – 
Aligns with AXA’s Four Asian Levers.
 Leveraging Partnership Portfolio
 Reach New Customer Segments
 Delivering More Value to Existing Customers
 Improving Business Mix
Chinese Insurance Acquisition Framework
Hungry for Growth.
Improving Processes for Digital World
 
De-Risking AXA:
 Replacing Traditional Insurance by
Modifying Strategies and Taking on a Larger Volume of
Smaller Risks.
 AI-Enabled Operations to Truly Assess Exposures
 Climate Risk Exposure
 Providing Gig Economy with Insurance Options
 Leverage Maestro Health to Face Head-On
AXA Two Pillars: Focus & Transform
AXA’s 5 Year Strategy to 2025
AXA’s 5 Year Strategy to 2025
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FINANCIALS & RISKS
EVAN FOOTE
Assumptions
 
 2019’s total FY performance will be similar to that of 2018
 Stated significant writedown for 2019 – assumed net
income of approximately €5000MM
 AXA Group is not overleveraged, and has a capacity for
debt
 AXA group has some cash and capital on hand
Implementation cost discussion
 Tech company acquisition financing
 Target acquisition cost of €200-250MM
 To be financed over 7 years
 Annual cost of € 50.59 in blended payments of principal and
interest
Implementation cost discussion
 Insurance company acquisition financing
 Target acquisition cost of €900-1000MM
 To be financed over 7 years
 Annual cost of € 202.36 in blended payments of principal
and interest
Implementation cost continued
 Final costs associated with tech growth and innovation
 No plans to cease investment into AXA Next programs
 Plan is to increase investment into AI expertise and
development
 
Aiming to invest €10MM a year for the first 3 years of plan,
€20+M for years 4-5 as required
 Total implementation cost – €1.31 Billion
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Risks & Mitigations
What Success Looks Like
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QUESTIONS
ALTUM CONSULTING
Alternative 2: Asset Management
 Leverages Existing Partnership Portfolio
 Reaches New Customer Segments
 Delivers More Value to Existing Customer
 Grows Current Business Operation
 Aligned with AXA’s Asia Objectives
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In this comprehensive strategic analysis, AXA Group is tasked with addressing changing consumer expectations in a rapidly evolving global market. Key challenges, such as shifting consumer preferences and emerging technologies, are identified. The analysis delves into AXA's internal capabilities, external forces, industry trends, and market dynamics. The recommendation suggests acquiring global Insurtech and Chinese insurance companies for future positioning. The focus is on achieving long-term sustainability, digital transformation, risk reduction, and new product development.

  • AXA Group
  • Strategy Analysis
  • Global Market
  • Consumer Expectations
  • Insurtech

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  1. AXA AXAlerating Change ALTUM CONSULTING MEMORIAL UNIVERSITY

  2. Agenda 1. Challenge Kim Sheppard 2. Analysis Curtis Whelan 3. Alternatives & Recommendation Kim Sheppard 4. Implementation Christina Fong 5. Financials & Risks Evan Foote 6. What Success Looks Like Christina Fong

  3. Challenge How should AXA Group navigate the changing global market in an era of rapidly changing consumer expectations

  4. Key Issues Changing consumer preferences Competition Emerging technology Potential economic downturn

  5. Objectives Long-term sustainability Digital transformation Reduce risk exposure Develop new products

  6. Recommendation AXA Group should acquire a global Insurtech company and an established Chinese insurance company to reposition themselves in the market and plan for the future

  7. ANALYSIS CURTIS WHELAN

  8. Analysis Focus Areas AXA Group Internal Capabilities External Forces Industry & Market Global Trends

  9. AXA Internal Capabilities 1. 2. 3. 4. Socially Responsible Influence Sphere Successful Acquisition History XL Group Proactive Commitment Desire to Act Climate Change Largest Commercial Insurer Globally Commitment to Trends Tobacco 64 Countries Maestro Health Loss of Biodiversity 103 MM Customers Sustainability

  10. AXA Internal Capabilities 1. 2. 3. 4. Socially Responsible Influence Sphere Successful Acquisition History XL Group Proactive Commitment Desire to Act Climate Change Largest Commercial Insurer Globally Commitment to Trends Tobacco 64 Countries Maestro Health Loss of Biodiversity 103 MM Customers Sustainability Leverage Position & Assets to Ensure Future Success.

  11. AXA Business Operations Life & Savings Asset Health Management Property & Casualty Banking

  12. AXA Growth Targets 1. 2. 3. Health Protection Commercial Property & Casualty Disability Invalidity Long-Term Care Life Insurance

  13. AXA Growth Targets 1. 2. 3. Health Protection Commercial Property & Casualty Disability Invalidity Long-Term Care Life Insurance Major Potential Here as You ll See.

  14. External Forces Force Competition New Players Market Size Technology Insurtechs Innovation Industry Shift New Services Same Field Global Trends Major Change Global Attention

  15. External Forces Force Competition New Players Market Size Technology Insurtechs Innovation Industry Shift New Services Same Field Global Trends Major Change Global Attention There is a Need to Do Something Big.

  16. Industry Overview $ 5 Trillion Market Value in 2018 (6% World GDP) Industry of Mergers & Acquisitions Increasing Disruption as a Result of Technology Innovation

  17. Industry Overview $ 5 Trillion Market Value in 2018 (6% World GDP) Industry of Mergers & Acquisitions Increasing Disruption as a Result of Technology Innovation A Large Pie, Grow With It and Have a Slice.

  18. Industry Overview Market Size 6000 5000 4000 3000 2000 1000 0 2015 2016 2017 2018 Premiums Life Non-Life

  19. Industry Overview Market Size 6000 5000 4000 3000 2000 1000 0 2015 2016 2017 2018 Premiums Life Non-Life Approximately 5% Growth to Capture.

  20. Competitive Landscape Global Multiline Regional Carriers Asset Managers Insurtechs Banks Aegon Zurich Allianz Generali Aviva AIG Hippo Rhoot Insurance Lemonade Oscar PolicyBazaar LIC HSBC Life Bradesco Vanguard Fidelity China Life LIC India Ping An Great Eastern

  21. Competitive Landscape Global Multiline Regional Carriers Asset Managers Insurtechs Banks Aegon Zurich Allianz Generali Aviva AIG Hippo Rhoot Insurance Lemonade Oscar PolicyBazaar LIC HSBC Life Bradesco Vanguard Fidelity China Life LIC India Ping An Great Eastern Highly Segmented Stay Ahead of the Game

  22. The Customer 1. 2. 3. Price Speed Convenience Choice. Flexibility. Simplicity. Personalization. What. Where. How.

  23. The Customer 1. 2. 3. Price Speed Convenience Choice. Flexibility. Simplicity. Personalization. What. Where. How. Focus on the Key Differentiators.

  24. Global Trends 1. 2. 3. 4. Climate Change Nature of Jobs Technology Disruption Sociopolitical Turmoil Insurtechs Economic Downturn Wildfires Gig Economy Machine Learning Inflation Floods More Time Off Blockchain Emerging Middle Class Hurricanes Safer Jobs Destabilization

  25. Global Trends 1. 2. 3. 4. Climate Change Nature of Jobs Technology Disruption Sociopolitical Turmoil Insurtechs Economic Downturn Wildfires Gig Economy Machine Learning Inflation Floods More Time Off Blockchain Emerging Middle Class Hurricanes Safer Jobs Destabilization Stay Ahead of the Curve.

  26. ALTERNATIVES & RECOMMENDATION KIM SHEPPARD

  27. Alternatives 1 Franchise to Asia 2 Product diversification Acquisition of tech & insurance companies 3

  28. Alternative 1: Franchise to Asia Pros Cons Focused growth areas Bring current model fully to a new market Current model is western-market focused Potentially unsustainable in tech- driven population

  29. Alternative 2: Product diversification establish Asian asset management group Pros Cons New product diversity in an Asian market Large variety of high net individuals Costs Not digitally transformative Increases financial market risk

  30. Alternative 3: Acquire Insurtech company & Chinese personal insurance company Pros Cons Value add to entire AXA Group Position for long term growth New offering in a growing market Costs Time to adjust and implement

  31. Decision Matrix Objectives Alt. 1: Franchise Alt. 2: Manage Assets Alt. 3: Acquisition Long-term sustainability Digital transformation Reduce risk exposure Develop new products

  32. Recommendation AXA Group should acquire a global Insurtech company and an established Chinese insurance company to reposition themselves in the market and plan for the future

  33. IMPLEMENTATION CHRISTINA FONG

  34. AXA Group Implementation Focus Digital Transformation Journey & AXA Next Targets New Product Development Asia Growth Strategy Improve Processes for Digital World

  35. Digital Transformation Journey GOAL: Advance Payer to Partner Transformation Journey Through AXA Next. AXA Next Speed Up Innovation through Partnerships with Largest Digital Companies & Disruptors. Acquire Insurtech Company Leverage Insurtech Company s Established Technologies

  36. Insurtech Acquisition Framework Insurtech s Leverage AI to Provide Increased Personalization, Greater Speed, & Improved Efficiency. Meet AXA Next Tech Objectives Value Alignment Geographical Reach (Target Demographics) Scalability & Financial Stability

  37. Product Development TARGET: Position Company for Future of Work and Changing Global Trends. ACTIONS: 1. Offer Commercial Insurance to Gig Economy with Dynamic Premiums Based on AI Determined Risk Level. 2. Offer Property Insurance with Dynamic Premiums Based on AI Determined Natural Event Risk. Secure. Personalized. Multi-Channel. Real-Time.

  38. Asia Growth Strategy Objectives: 1. Acquire Well-Established Chinese Insurance Company 2. Managed by Chinese National from AXA Tianping 3. Apply Technology From Insurtech to Chinese Acquisition and Existing China Joint Venture (AXA Tianping) Why China Aligns with AXA s Four Asian Levers. Leveraging Partnership Portfolio Reach New Customer Segments Delivering More Value to Existing Customers Improving Business Mix

  39. Chinese Insurance Acquisition Framework Talent Management (Local Expertise) Value Alignment (Chinese Culture) Hungry for Growth. Well-Established & Profitable Prime Chinese Locations (Beijing)

  40. Improving Processes for Digital World De-Risking AXA: Replacing Traditional Insurance by Modifying Strategies and Taking on a Larger Volume of Smaller Risks. AI-Enabled Operations to Truly Assess Exposures Climate Risk Exposure Providing Gig Economy with Insurance Options Leverage Maestro Health to Face Head-On AXA Two Pillars: Focus & Transform

  41. AXAs 5 Year Strategy to 2025 Year 1 (2020) Buy Insurtech Company Year 2 (2021) Acquire Chinese Target Year 3 (2022) Service Gig Economy (Insurance Options) First Year of Service with Chinese Acquisition

  42. AXAs 5 Year Strategy to 2025 Year 4 (2023) AI Based Innovation to Extract Consumer Insights Year 5 (2024) Make Technology Center Focus for AXA Develop New 5 Year Strategy

  43. FINANCIALS & RISKS EVAN FOOTE

  44. Assumptions 2019 s total FY performance will be similar to that of 2018 Stated significant writedown for 2019 assumed net income of approximately 5000MM AXA Group is not overleveraged, and has a capacity for debt AXA group has some cash and capital on hand

  45. Implementation cost discussion Tech company acquisition financing Target acquisition cost of 200-250MM To be financed over 7 years Annual cost of 50.59 in blended payments of principal and interest

  46. Implementation cost discussion Insurance company acquisition financing Target acquisition cost of 900-1000MM To be financed over 7 years Annual cost of 202.36 in blended payments of principal and interest

  47. Implementation cost continued Final costs associated with tech growth and innovation No plans to cease investment into AXA Next programs Plan is to increase investment into AI expertise and development Aiming to invest 10MM a year for the first 3 years of plan, 20+M for years 4-5 as required Total implementation cost 1.31 Billion

  48. Gross earnings 115,000.00 110,000.00 105,000.00 100,000.00 95,000.00 90,000.00 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

  49. Net income 7,000.00 6,000.00 5,000.00 4,000.00 3,000.00 2,000.00 1,000.00 - 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

  50. Net income 7,000.00 6,000.00 5,000.00 4,000.00 3,000.00 2,000.00 1,000.00 - 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025

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