Maximizing Networking Opportunities at Career Fairs and Conferences

 
MGLC Workshop: Networking at
Career Fairs and Conferences
 
Brett Boettcher & Elysse Longiotti
 
May 30, 2017
 
The Plan
 
Icebreaker
 
1.
Partner with someone you don’t know well.
 
2.
In 90 seconds, how many things can you find that you
have in common?
 
Networking
 
"Networking is not the process of reaching out to
people. Networking is the process of thinking about
whom to reach out to, why, with what goal, and how to
do so in a manner that minimizes the negative emotional
states that both you and the other person experience
and that maximizes the benefit you gain."
 
- Barber, Joseph. "A Networking Rule to Live By," Inside Higher Ed. 22 May
2017.  https://www.insidehighered.com/advice/2017/05/22/how-make-job-contacts-
want-help-you-essay
Networking
 
Why?
Knowledge sharing
Collaboration
Connections beget connections
“Hidden job market”
 
Where? When?
Conferences
Formal networking events
Career Fair
Around NU
Everywhere, always
 
Conference vs. Career Fair
 
Tools and Tips
 
Don’t just stick with
people you already
know
 
Be comfortable
talking about at least
one (appropriate)
non-work subject
Name
PhD Candidate, IBIS
 
A comprehensive resource for job search and career
management information. Online resource contains:
80+ Downloadable Vault Career Guides and Employer
Profiles
3,500+ Company Profiles
1,100+ Vault Career Advice Articles
Industry and Occupational Profiles
Insider intelligence on salaries, hiring information, and
company culture
 
 
Wet Feet offers the following resources:
Company Profiles on over 1000 companies
Company Interviews  with leading firms from diverse
industries
Industry Profiles of over 30 major industries
Career Profiles of over 40 careers and functional tracks
Real People Profiles on a "day in the life" of dozens of career
professionals
City and Country Profiles
Hundreds of Career Advice Articles offering expert tips and
consultation for job seekers
 
A business research company that maintains a database
of over 80 million companies worldwide.
Review company and industry profiles and discover
trends and new opportunities
Find 
new leads
Build a list of companies based on
Industry
Location
Size
 
Research trends in job titles, key skills, and other
keywords
 
Observe hiring cycles
 
Introducing Yourself
 
 
Elevator Speech
: An audience-specific professional 
 
introduction
to your interests, experiences, and future 
 
plans
 
Develop your 60-second (or less) elevator speech
Name and current position
How did you get to your current position? For academics,
educational history
Describe your research for a generalist audience
Topic?
Why is it interesting and important (“so what”)?
Define technical terms (e.g., “Are you familiar with ____?”)
End with questions, next steps
 
Practice Introducing Yourself
 
Find a partner you don’t already know
Take turns giving your elevator speeches
After each person speaks, listener should provide
feedback in the following way
Repeat main take-away of research back to the speaker
Note when the speaker seemed most engaged
Note when the speaker seemed most unsure of her or
himself
Ask one question
 
The Art of Conversation
 
Build relationships with strangers by
engaging them in conversation
 
Ask thoughtful questions
Find areas of commonality
Listen
Connections and Questions
 
Who might you speak with at a conference?
Industry professionals, panelists, presenters, moderators, faculty,
peers (graduate students and postdocs)
 
What kinds of questions would you want to ask at a conference?
What’s you area of expertise?/Tell me about your research?
Where do/did you go to study?
Which institution/organization are you affiliated with?
What you attended this conference before?
What sessions are you planning on attended later?
What’s the most interest session you’ve attended?
Are you presenting or on a panel?
 
Approaching a Stranger or a Group:
Fundamental Strategies
 
Smile and make eye
contact
Say “hi”
Shake hands
Enunciate your name
When you hear a
person’s name, repeat
it
If you forget a name,
ask
 
When approaching a
group, say “excuse me”
before introducing
yourself
Begin conversation with
your tailored elevator
speech or a question
 
Ending Conversation
 
Whether you have to say 
“goodbye”
because you are in a hurry or because
you feel the conversation has run its
course, leaving a 
positive impression
can help you cultivate the possibility of
future conversations
 
Ending Strategies
 
Situation examples:
In a hurry
I’m sorry to interrupt, but I just realized I should leave in order to be at the next
session in time.
I have to run, but I would like to talk with you further about this – would you mind if
we connect on LinkedIn?
Conversation has dwindled:
Well, it was good to meet you and learn a little more about you – would you happen
to have a business card?
I have to excuse myself but I hope to see you at one of the sessions later.
It was really a pleasure speaking with you. I’m going to take a look at some of the
other exhibits (etc), but if I don’t run into you later, I hope to see you at another
event soon.
 
Put It All Together
 
Red Group: 
position yourself around the room
in groups and alone
Blue Group: 
approach a person or group and
introduce yourself
 
Move around the room and strike up
conversation
 
Listen for a cue to end conversation
 
 
 
Additional Resources
 
ECD
ECD
http://www.mccormick.northwestern.edu/career-development/
 
NCA
NCA
Brett Boettcher
b-boettcher@northwestern.edu
 
Elysse Longiotti
elysse.longiotti@northwestern.edu
 
Career Advising and Counseling by appointment, sign up via CareerCat
Express Advising, M-F, 2 – 4pm, Main Library, 2 North Core
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Enhance your networking skills with practical tips on approaching strangers, asking insightful questions, and making lasting connections at career fairs and conferences. Understand the importance of networking for knowledge sharing, collaboration, and discovering hidden job opportunities. Learn the key differences between conferences and career fairs, and gain valuable tools and tips for effective networking.

  • Networking Skills
  • Career Fairs
  • Conferences
  • Career Development
  • Job Search

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  1. MGLC Workshop: Networking at Career Fairs and Conferences Brett Boettcher & Elysse Longiotti May 30, 2017

  2. The Plan Introductions Practice Ending Conversation Approaching a Stranger Networking Skills Asking Questions

  3. Icebreaker 1. Partner with someone you don t know well. 2. In 90 seconds, how many things can you find that you have in common?

  4. Networking "Networking is not the process of reaching out to people. Networking is the process of thinking about whom to reach out to, why, with what goal, and how to do so in a manner that minimizes the negative emotional states that both you and the other person experience and that maximizes the benefit you gain." - Barber, Joseph. "A Networking Rule to Live By," Inside Higher Ed. 22 May 2017. https://www.insidehighered.com/advice/2017/05/22/how-make-job-contacts- want-help-you-essay

  5. Networking Why? Knowledge sharing Collaboration Connections beget connections Hidden job market Where? When? Conferences Formal networking events Career Fair Around NU Everywhere, always

  6. Conference vs. Career Fair Conference Career Fair Industry Professionals, Panelists, Presenters, Moderators, Faculty, Peers Who? Recruiters from companies and organizations Why? Knowledge sharing, collaborations, connections Face time with a recruiter, learn more about specific organizations and positions, set up a conversation/interview Where? During sessions, reception, breaks, the elevator, hallways, volunteering, etc. Specific forum (tables, pre-scheduled interviews, etc)

  7. Tools and Tips Don t just stick with people you already know Be comfortable talking about at least one (appropriate) non-work subject

  8. A comprehensive resource for job search and career management information. Online resource contains: 80+ Downloadable Vault Career Guides and Employer Profiles 3,500+ Company Profiles 1,100+ Vault Career Advice Articles Industry and Occupational Profiles Insider intelligence on salaries, hiring information, and company culture

  9. Wet Feet offers the following resources: Company Profiles on over 1000 companies Company Interviews with leading firms from diverse industries Industry Profiles of over 30 major industries Career Profiles of over 40 careers and functional tracks Real People Profiles on a "day in the life" of dozens of career professionals City and Country Profiles Hundreds of Career Advice Articles offering expert tips and consultation for job seekers

  10. A business research company that maintains a database of over 80 million companies worldwide. Review company and industry profiles and discover trends and new opportunities Find new leads Build a list of companies based on Industry Location Size

  11. Research trends in job titles, key skills, and other keywords Observe hiring cycles

  12. Introducing Yourself Elevator Speech: An audience-specific professional introduction to your interests, experiences, and future plans Develop your 60-second (or less) elevator speech Name and current position How did you get to your current position? For academics, educational history Describe your research for a generalist audience Topic? Why is it interesting and important ( so what )? Define technical terms (e.g., Are you familiar with ____? ) End with questions, next steps

  13. Practice Introducing Yourself Find a partner you don t already know Take turns giving your elevator speeches After each person speaks, listener should provide feedback in the following way Repeat main take-away of research back to the speaker Note when the speaker seemed most engaged Note when the speaker seemed most unsure of her or himself Ask one question

  14. The Art of Conversation Build relationships with strangers by engaging them in conversation Ask thoughtful questions Find areas of commonality Listen

  15. Connections and Questions Who might you speak with at a conference? Industry professionals, panelists, presenters, moderators, faculty, peers (graduate students and postdocs) What kinds of questions would you want to ask at a conference? What s you area of expertise?/Tell me about your research? Where do/did you go to study? Which institution/organization are you affiliated with? What you attended this conference before? What sessions are you planning on attended later? What s the most interest session you ve attended? Are you presenting or on a panel?

  16. Approaching a Stranger or a Group: Fundamental Strategies Smile and make eye contact Say hi Shake hands Enunciate your name When you hear a person s name, repeat it If you forget a name, ask When approaching a group, say excuse me before introducing yourself Begin conversation with your tailored elevator speech or a question

  17. Ending Conversation Whether you have to say goodbye because you are in a hurry or because you feel the conversation has run its course, leaving a positive impression can help you cultivate the possibility of future conversations

  18. Ending Strategies Situation examples: In a hurry I m sorry to interrupt, but I just realized I should leave in order to be at the next session in time. I have to run, but I would like to talk with you further about this would you mind if we connect on LinkedIn? Conversation has dwindled: Well, it was good to meet you and learn a little more about you would you happen to have a business card? I have to excuse myself but I hope to see you at one of the sessions later. It was really a pleasure speaking with you. I m going to take a look at some of the other exhibits (etc), but if I don t run into you later, I hope to see you at another event soon.

  19. Put It All Together Red Group: position yourself around the room in groups and alone Blue Group: approach a person or group and introduce yourself Move around the room and strike up conversation Listen for a cue to end conversation

  20. Additional Resources ECD http://www.mccormick.northwestern.edu/career-development/ NCA Brett Boettcher b-boettcher@northwestern.edu Elysse Longiotti elysse.longiotti@northwestern.edu Career Advising and Counseling by appointment, sign up via CareerCat Express Advising, M-F, 2 4pm, Main Library, 2 North Core

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