Mastering the Art of Policy Briefing
Understanding the importance of policy briefs in shaping healthcare policies. Learn key elements such as targeting the audience, structuring the brief effectively, and crafting influential content. Enhance your skills in preparing persuasive briefs to drive actionable outcomes in policy making.
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Social Determinants of Health Unit, HQ AFRO Health in All Policies Training Module 6 Preparing policy briefs
Learning objectives of the session 2. To 3. To describe common approaches to prioritizing health in policy discourses summarize characteristics of effective writing and influential policy briefs 1. To explain the purpose of policy brief in the context of policy making 4. To develop and present a policy brief AFRO Health in All Policies Training Johannesburg, December 2015
What is a policy brief? Policy briefs agenda setting and policy formulation A document which outlines the rationale for choosing a particular policy alternative or course of action in a current policy debate. It is a part of the agenda-setting and policy formation stages of the policy cycle. Purpose: to convince the target audience of the urgency of the current problem and need to adopt the preferred alternative of action and serve as an impetus for action. AFRO Health in All Policies Training Johannesburg, December 2015
What is an influential policy brief? Focused and limited in scope The key to success is targeting the particular audience for your message. Professional (policy minded) rather than academic Evidence-based Succinct, understandable and accessible Promotional, practical and feasible AFRO Health in All Policies Training Johannesburg, December 2015
Targeting the audience Who are your readers? How can you reach the readers? Who am I writing this brief for? What questions need answers? How knowledgeable are they about the topic? What are their interests, concerns? What does it take to reach specific readers such as media, decision-makers? How open are they to the message?
Structure of policy brief Executive summary Context and importance of the problem Critique of policy options Policy recommendations Appendices AFRO Health in All Policies Training Johannesburg, December 2015
In addition policy brief can contain AFRO Health in All Policies Training Johannesburg, December 2015
Remember that AFRO Health in All Policies Training Johannesburg, December 2015
Common approaches to prioritizing health in policy discourses Health argument 1 Health to other sectors argument 2 *Economic evidence Health to societal goal argument 3 AFRO Health in All Policies Training Johannesburg, December 2015
The people dont know what they want until YOUshow it to them. Steve Jobs
EXERCISE 45 MINUTES FOR CREATING A POLICY BRIEF DRAFT Each group has a policy brief topic based on the country/subregional context and challenges 5 MINUTES FOR PRESENTING THE POLICY BRIEF Choose one presenter per group to brief the target audience
Thank you for your attention! Q&A? villare@who.int kuzmanovica@who.int
