Mastering Storytelling with Data: A Comprehensive Guide

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Learn how to effectively tell a compelling story with data through six essential steps: understanding the context, choosing the right display, eliminating clutter, directing attention, thinking like a designer, and, most importantly, weaving it all together into a cohesive narrative. Follow practical examples and visual aids to enhance your data storytelling skills.


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  1. Storytelling with Data Storytelling with Data 4.7 pulling it all together

  2. 6 Step of story telling with data 1. Understand the context (Chapter 4.1) 2. Choose an appropriate display (Chapter4.2) 3. Eliminate clutter (Chapter 4.3) 4. Draw attention where you want it (Chapter 4.4) 5. Think like a designer (Chapter 4.5) 6. Tell a story (Chapter 4.7)

  3. Original Visual (Visual )

  4. 1. Understand the context If we pause to consider specifically the who, what, and how, let s assume following: Who: VP of Product, the primary decision maker in establishing our product s price. What: Understand how competitors pricing has changed over time and recommend a price range. How: Show average retail price over time for Products A, B, C, D, and E

  5. 2. Choose an appropriate display

  6. 3: eliminate clutter

  7. 4: draw attention where you want your audience to focus

  8. 5: think like a designer

  9. 6: tell a story

  10. 6: tell a story

  11. 6: tell a story

  12. 6: tell a story

  13. 6: tell a story

  14. 6: tell a story

  15. 6: tell a story

  16. 6: tell a story

  17. 6: tell a story

  18. 6: Before and after graph using data story telling concept The lessons we ve learned and employed help us move from simply showing data to storytelling with data storytelling with data storytelling with data

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