Mastering Effective Science Communication for Publication Success
Access a free downloadable presentation on publishing success insights, tips for writing effectively in English, and strategies for becoming an effective science communicator. Learn about reader expectations, verb placement, and how to avoid confusion in your writing. Enhance your publication success by following these valuable guidelines.
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Esta presentacin est disponible para descargarla de forma gratuita en nuestro sitio web: http://www.edanzediting.com/sa 2015
Download at: http:// www.edanzediting.com/sa2015 Insights into Publication Success Keyra Martinez Dunn, MD Medical writer and editor Edanz Group Ltd September October 2015
You must publish in English The international language of science Other scientists want to hear from you Become an effective science communicator Funding International reputation Career advancement El Ingl s es el idioma internacional de la ciencia
Be an effective communicator Una gu a para publicar sus resultados cient ficos Write effectively Choose the best journal to reach your target audience S Logically present your research in your manuscript Convey the significance of your work to journal editors Properly revise your manuscript after peer review
Download at: http://www.edanzediting.com/sa2015 Section 1 Effective writing
Reader expectations Information is easier to understand when placed where most readers expect to find it Good writers are aware of these expectations Readability Los lectores esperan que la informaci n aparezca en lugares espec ficos
Verb placement Readers expect verbs to closely follow subjects Cuando el sujeto y el verbo est n muy separados, el lector se confunde Subject Subject Sentence Verb Verb .
Avoid reader confusion Readers become confused if subject and verb are separated by too much content The smallest of the URF's (URFA6L), a 207-nucleotide (nt) reading frame overlapping out of phase the [NH2]-terminal portion of the adenosinetriphosphatase (ATPase) subunit 6 gene, has been identified as the animal equivalent of the recently discovered yeast H-ATPase subunit 8 gene.
Avoid reader confusion Readers become confused if subject and verb are separated by too much content The smallest of the URF's (URFA6L) has been identified as the animal equivalent of the recently discovered yeast H-ATPase subunit 8 gene. It consists of a 207-nucleotide (nt) reading frame overlapping out of phase the [NH2]-terminal portion of the adenosinetriphosphatase (ATPase) subunit 6 gene. Intente acercar el sujeto y el verbo
Active voice Sentences written in the active voice are: Voz activa o voz pasiva? simple direct clear easy to read Passive The mechanisms regulating tumor growth were investigated. Active We investigated the mechanisms regulating tumor growth.
Active voice is preferred Escribir en voz activa hace que su Use the active voice when it is less wordy and more direct than the passive . (3rded., pg. 42) trabajo sea f cil de comprender ACS Style Guide Use the active voice rather than the passive voice . www.apastyle.org/learn/faqs/effective-verb-use.aspx APA Style Chicago Style Guide As a matter of style, passive voice is typically, but not always, inferior to active voice . (15thed., pg. 177) AMA Manual of Style In general, authors should use the active voice . (10thed., pg. 320)
Stress position Los lectores recuerdan la Which sentence suggests that you will get a raise? informaci n al final de la oraci n 1. You deserve a raise, but the budget is tight. Coloque la informaci n importante al final de la oraci n 2. The budget is tight, but you deserve a raise. Readers focus at the end of the sentence to determine what is important. http://writingcenter.unc.edu/handouts/flow/
Stress position The stress position also introduces the topic of the next sentence The budget is tight, but you deserve a raise. Your salary Stress position Topic position will increase at the beginning of next year. The topic position introduces the idea of the current sentence La posici n del tema remite a la informaci n anterior http://writingcenter.unc.edu/handouts/flow/
Topic position sentence idea idea idea idea Topic link The gastroenterologist. The doctor then performed a series of diagnostic tests. The results showed the patient suffered from a bacterial infection. Antibiotics were prescribed to treat the infection before the patient developed an ulcer. patient went to the hospital to see a
Linking your ideas in your manuscript Marine biofouling is the accumulation of marine species onto submerged surfaces within the ocean. It imposes significant cost to the maritime industries and as a result has been the subject of a considerable number of preventative strategies. Until recently all of these have involved toxic coatings containing heavy metals such as copper and tin. More recently, environmental considerations such as bioaccumulation have led to the ban on many of these. This has resulted in a demand for non-toxic alternatives. Topic sentence Stress sentence Current non-toxic antifouling strategies are driven by interfacial architecture and fall into two main behavioral categories, foul- release (FR) surfaces and attachment-inhibiting (AI) surfaces. FR Topic sentence Wu et al. Biointerfaces. 2013; 8: 5.
Simple is best Simple language is best Makes your science more relevant Minimizes confusion maximizes understanding Science is complex Use simple language to help more people understand your work Las palabras simples son m s f ciles de comprender
Simple words Avoid Additional Adequate Apparent Attempt Demonstrate Endeavor Exceedingly Preferred More Enough Clear Try Show Try Very
Download at: http://www.edanzediting.com/sa2015 Section 2 Journal selection
Journal selection Timing Choose your target journal: After you have decided you have enough results for a publication After you have decided on how high to aim high, medium or low impact After you have decided how broadly relevant your findings are Before writing the Title, Abstract, Introduction or Discussion sections tener los resultados preliminares de su estudio No elija una publicaci n que le interese hasta DESPU S de
Factors to consider when choosing a journal Journal selection Aims & scope Readership Impact factor Open access Varies by field Which factor is most important to you? Qu factor es el m s importante para usted?
Journal selection Choosing a target journal Journal selection must be based on an honest evaluation of your findings realista la importancia de su manuscrito Debe evaluar de forma honesta y Aims and Scope Impact Significance
