Mastering Science Communication for Impact: Strategies and Tools
How to Talk
Science and
Influence
the World
Peggy Vorwald, Ph.D.
Associate Account Director, W2O Group
From there to here
Medical writing
From there to here
Public relations
•
Telling the company’s story to a a wide range of audiences
•
Press releases/news coverage
•
Speaking opportunities
•
Awards
•
Digital storytelling
•
Website, social media, blogs
From there to here
Content
•
Fact sheets
•
White papers
•
Contributed articles
•
Sponsored articles
•
Advertising
•
Search engine optimization
•
Graphics
From there to here
Endless opportunity
•
Partnerships with influencers or brands and share your same
values and goals
•
Host or sponsor conferences
•
Speak on the worlds stage
•
Build the voice people listen to
How do you prepare?
•
Read
•
STAT News
•
Endpoints
•
GenomeWeb
•
Big4Bio
•
Learn
•
UCSD Science Writing Course:
https://extension.ucsd.edu/courses-and-programs/science-
writing-i
•
Network
•
Volunteer
•
MCW has communications team
In the dynamic world of science communication, Peggy Vorwald, Ph.D., shares insights on how to effectively talk science and influence global audiences. From medical writing to public relations, the journey with W2O Group involves crafting compelling content, engaging in strategic communication, and seizing endless opportunities. To excel in this realm, one must prepare with resources like Science Writing courses and networking with communication teams. Stay informed and connected to make a meaningful impact in the science communication space.
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Presentation Transcript
How to Talk Science and Influence the World Peggy Vorwald, Ph.D. Associate Account Director, W2O Group
From there to here W2O Group CG Life Little Dog Communications INC Research
Medical writing POWERPOINTS MANUSCRIPTS MEDICAL CONFERENCES: ABSTRACTS AND POSTERS REGULATORY DOCUMENTS
From there to here W2O Group CG Life Little Dog Communications INC Research
Public relations Telling the company s story to a a wide range of audiences Press releases/news coverage Speaking opportunities Awards Digital storytelling Website, social media, blogs
From there to here W2O Group CG Life Little Dog Communications INC Research
Content Fact sheets White papers Contributed articles Sponsored articles Advertising Search engine optimization Graphics
From there to here W2O Group CG Life Little Dog Communications INC Research
Endless opportunity Partnerships with influencers or brands and share your same values and goals Host or sponsor conferences Speak on the worlds stage Build the voice people listen to
How do you prepare? Read STAT News Endpoints GenomeWeb Big4Bio Learn UCSD Science Writing Course: https://extension.ucsd.edu/courses-and-programs/science- writing-i Network Volunteer MCW has communications team
