Mastering Digital Tools for Effective Storytelling
Digital Tools for Storytelling
Mary Owen, Journalist
OVERVIEW
•
Online publishing
•
Social media
•
Cellphone hacks
ONLINE PUBLISHING
•
Check Google Trends
ONLINE PUBLISHING (continued)
•
SEO (search engine
optimization)/Meta Keywords
•
Headlines and first graph terms are
primary sources for searches
•
If your CMS allows, use meta
keywords
•
Avoid very local terms in keywords
•
Sample words: climate change, coral reef
bleaching, Caribbean, environment
•
Ask web producers for “back-end”
data
•
Reference pages, reference words
ONLINE PUBLISHING (continued)
•
HYPERLINK to past stories and related pages.
•
http://www.usatoday.com/story/news/health/2017/03/15/climate-change-making-us-sick-top-us-doctors-say/99218946/
ONLINE PUBLISHING (continued)
•
USE GRAPHICS!
ONLINE PUBLISHING (continued)
ONLINE PUBLISHING (continued)
•
PHOTO GALLERIES: Gives readers a different “entry point” and keeps
them on your website longer.
ONLINE PUBLISHING (continued)
•
Embed social media if your CMS allows
•
Learn to code!
•
www.CodeAcademy.com
QUESTIONS ABOUT POSTING ONLINE?
SOCIAL MEDIA - FACEBOOK
•
The Facebook Algorithm is CONFUSING, SECRET AND EVER-
CHANGING!
•
Right now, Facebook Live! is prioritized in the algorithm.
•
Facebook Live! pushes ALL of your posts up
•
Avoid # - Facebook reads this as a post from somewhere else
•
Increasing likes improves your algorithm score
•
PHOTOS, PHOTOS, PHOTOS
•
Use short URLS to help track
•
Post at peak times – morning, lunch, before bed
SOCIAL MEDIA – Facebook Live!
•
https://www.facebook.com/nasaearth/videos/101551
67536337139/?hc_ref=PAGES_TIMELINE
Who wants
to
Live!?
ANATOMY OF A GOOD FACEBOOK POST
•
Start with a 2-4 word phrase in caps
to draw people in. Followed this by
a colon and a brief summary, not in
caps.
•
Get the major information at the
top. Remember that you are
competing for attention in people's
busy newsfeed so use short, clear,
concise information. It's ok if they
have to "click for more" to expand
the post, but assume that people
will not.
•
If you are not on Twitter, get on Twitter
•
Very different from Facebook
•
No algorithm, immediate
•
Use to break news
•
COVERING AN EVENT? TWEET IT!
•
Use hashtags
•
#ClimateChange
•
Good way to engage readers/sources
CELLPHONE HACKS
•
Recording interviews
•
Photography
•
Video
Explore the world of online publishing, social media strategies, and cellphone hacks with journalist Mary Owen. Gain insights into utilizing SEO, meta keywords, and graphics to enhance your content. Learn about engaging techniques like linking to past stories, using photo galleries, and embedding social media. Uncover the mysteries of the Facebook algorithm and tips for maximizing engagement on the platform. Enhance your storytelling skills and engage your audience like never before.
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Presentation Transcript
Digital Tools for Storytelling Mary Owen, Journalist
OVERVIEW Online publishing Social media Cellphone hacks
ONLINE PUBLISHING Check Google Trends
ONLINE PUBLISHING (continued) SEO (search engine optimization)/Meta Keywords Headlines and first graph terms are primary sources for searches If your CMS allows, use meta keywords Avoid very local terms in keywords Sample words: climate change, coral reef bleaching, Caribbean, environment Ask web producers for back-end data Reference pages, reference words
ONLINE PUBLISHING (continued) HYPERLINK to past stories and related pages. http://www.usatoday.com/story/news/health/2017/03/15/climate-change-making-us-sick-top-us-doctors-say/99218946/
ONLINE PUBLISHING (continued) USE GRAPHICS!
ONLINE PUBLISHING (continued) PHOTO GALLERIES: Gives readers a different entry point and keeps them on your website longer.
ONLINE PUBLISHING (continued) Embed social media if your CMS allows Learn to code! www.CodeAcademy.com QUESTIONS ABOUT POSTING ONLINE?
SOCIAL MEDIA - FACEBOOK The Facebook Algorithm is CONFUSING, SECRET AND EVER- CHANGING! Right now, Facebook Live! is prioritized in the algorithm. Facebook Live! pushes ALL of your posts up Avoid # - Facebook reads this as a post from somewhere else Increasing likes improves your algorithm score PHOTOS, PHOTOS, PHOTOS Use short URLS to help track Post at peak times morning, lunch, before bed
SOCIAL MEDIA Facebook Live! Who wants to Facebook Live!? https://www.facebook.com/nasaearth/videos/101551 67536337139/?hc_ref=PAGES_TIMELINE
ANATOMY OF A GOOD FACEBOOK POST Start with a 2-4 word phrase in caps to draw people in. Followed this by a colon and a brief summary, not in caps. Get the major information at the top. Remember that you are competing for attention in people's busy newsfeed so use short, clear, concise information. It's ok if they have to "click for more" to expand the post, but assume that people will not.
TWITTER If you are not on Twitter, get on Twitter Very different from Facebook No algorithm, immediate Use to break news COVERING AN EVENT? TWEET IT! Use hashtags #ClimateChange Good way to engage readers/sources
CELLPHONE HACKS Recording interviews Photography Video
